Masala TV has the distinction of being Pakistan's First 24/7 Food channel and has been the consistent market leader in its category. Convinced that “good food brings people together”, MASALA TV fuels this motto by offering its viewers a blend of traditional and non-traditional magazine-style shows, cooking with top chefs, live interactive shows and food-oriented travel programming. Thanks to the s
upport and appreciation of our viewers our success has led us to a global platform as Masala TV can be viewed in USA, Canada, Australia, New Zealand and the Middle East. With its success globally, Masala TV was launched in the UK and Europe on 14th August 2017 becoming the first 24/7 free to air (FTA) South Asian cooking channel to be available in the region. HUM MASLA also known as MASALA EUROPE, quickly became popular among the South Asian’s audience as it kicked off with high ratings & large viewership. It quickly became the talk of the town as its ratings were higher than that of the leading South Asian broadcasters like Star, Colors, Rishtey, &TV, Geo and others. Competitors were compelled to add cooking shows to their programming lineup. MASALA EUROPE to date is the No.1 South Asian cooking channel in the UK & EUROPE and is available on SKY channel number 732
