14/10/2025
Why Dealerships Are Seeing Rising CPAs — And How to Fix It
Car dealerships across the country are watching their Cost Per Acquisition (CPA) rise for two main reasons:
1) Outdated Website Platforms
Most dealership websites are still built on legacy WordPress architectures that weren’t designed for modern SEO performance. They load slowly, struggle to scale content efficiently, and lack the depth and authority Google now rewards — leading to lower rankings and less organic visibility.
2) Classified Sites Dominate Search Results
High-authority classified platforms like Cars.com and Autotrader consistently outrank local dealership websites for the most valuable search terms. This forces dealers to spend more on paid ads just to appear near the top for critical, high-intent searches in their market. What is even more disturbing are the conquest ads that those aforementioned classified sites run against dealerships best interests.
The Proven Solution:
Replicate your dealership’s online presence within a network of AI-optimized, SEO-perfect classified sites designed to appease Google’s best practices and other popular voice search mechanisms. These sites feature hundreds of thousands of pages filled with rich product data, research articles, and Q&A content — giving you the scale and authority Google rewards.
By pairing your main site with exact-match domain classified sites targeting the top 20 search phrases in each automotive segment, your dealership can:
A) Dramatically reduce CPCs
B) Increase first-generation organic leads (free, direct traffic)
C) Build a future-proof digital footprint that consistently outranks third-party platforms
Contact Steve Tackett: www.gas.net/demo
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