Nudge Podcast

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Nudge Podcast

The consumer psychology podcast - listen to researchers, authors and pioneers in behavioral science and learn small nudges you can use to improve your work

20/01/2025

What do you think would happen if one of the world’s best violinists started busking on the subway?

30/12/2024

It’s time for an end-of-year special.

A few years back, I created a few episodes on Steve Jobs. Both went viral on YouTube.

Yet, only 5% of my podcast listeners have tuned in. So, I’ve combined the two episodes into one trimmed, mega episode.

I’ve scoured his 38-year career and documented every persuasion tactic he’s used.

Here’s how Steve Jobs became the most successful CEO of all time.

https://buff.ly/41UJmX9

09/12/2024

This is one of my favourite interviews of the year.

Listen to hear 17½ persuasion tactics in 28 minutes. Plus:

→ Why you should go last in a job interview.

→ Why you should pay incentives out in regular but smaller sums.

→ And how you should always list your benefits in threes.

A bit like what I just did there.

Tune in: https://buff.ly/41UJmX9

18/11/2024

Can I use psychology principles to go viral on YouTube?

I created two videos, one using these principles and one that didn’t and published both simultaneously.

Did I go viral?

Listen to Nudge to find out.

https://buff.ly/41UJmX9

11/11/2024

I shrunk Britain’s #1 bread and showed it to dozens of Brits. Did anyone notice?

Find out on today's episode of Nudge: https://buff.ly/41UJmX9

04/11/2024

I tried to persuade 20 total strangers to listen to Nudge.

Did it work?

Find out on today's episode of Nudge Podcast.

https://buff.ly/41UJmX9

28/10/2024

What makes us happy?

I’ve always wondered if there is a scientific answer to this question.

Is there a study that reveals the secrets behind the good life?

Well yes, there is, it’s the longest study on human happiness ever conducted.

On today's Nudge Podcast I spoke to Marc Schulz, the associate director of that study and he shared the results.

What causes a happy life?

Find out on today’s episode of Nudge.

https://buff.ly/41UJmX9

21/10/2024

Robert Cialdini is known to most as the godfather of influence.

But is his 40-year-old book still relevant?

Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply.

https://buff.ly/41UJmX9

12/08/2024

I’ve always wanted to be a little bit more popular.

So, I asked Charles Duhigg for advice.

On today's episode of Nudge, I test out his advice on four strangers.

Did it work? Listen to find out.

08/08/2024

Wow, I can't believe what MrBeast has said about Nudge!

05/08/2024

What happens when AI can persuade humans?

Find out on today's episode of Nudge.

29/07/2024

Are referees swayed by the crowd?

Find out in today's episode of Nudge with Nuala Walsh.

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