09/04/2025
As a new agent, one of my biggest mistakes was signing clients because I believed in them.
Americans love an underdog success story, especially when their success is attributed to passion. We love to tell the legends of famous books that found their way to bookstore shelves through the author’s relentless determination in the face of rejection until they found a single devotee on the other side of the table. The Lord of the Rings, Chicken Soup for the Soul, The Help.
For years, my insatiable passion for books fueled little more than my own spending habits. Becoming an agent gave me a thrill of empowerment. Finally, I was ready to put the force of my conviction behind authors who just needed a wind in their sails to overcome what their business plan lacked.
Suddenly, I had the Midas touch. I could pick a project that no one else on “team gatekeeper” understood and use my sales superpowers to remove the scales from their eyes.
And then a terrible thing happened. It worked.
A young woman came to us with a memoir about surviving a toxic childhood with her horse by her side. My boss and colleague passed on it for fair reasons, but I jumped on it because I believed in it. Everyone in the industry knows memoir isn’t selling well these days unless you’re a celebrity, so what I did was out of reckless passion for this story. That questionable decision led to… my first book sale. I will forever be sad that there wasn’t a hidden camera pointed at my desk to capture the world’s most awkward happy dance when that offer hit my inbox.
Invigorated, I went out and signed a handful of other passion projects, convinced that I had an intuition for this stuff. Boy, the Tolkeins of today are sure lucky that I’m around.
One by one, they failed to sell. Instead of being an elevator to the top, I was more like a human shield for the volley of rejection that landed on my clients.
A few of them quit me. One of them took a hiatus to reconsider whether she wanted to continue writing at all. They didn’t look back on our year of working passionately side by side as a success, they saw it for what it was - a waste of time. And I was the one who put us through it, knowing it would likely end up this way.
Apparently, my passion does not carry a project any further than the author’s passion. An agent’s job is to balance the author’s passion with business sense, and I wasn’t doing my job.
If you recall the full story of the Midas touch, King Midas soon realized that his golden touch brought him endless gold, but robbed him of food, drink, a soft pillow and a warm blanket. When his own daughter ran to embrace him and became a gold statue, he realized that gold was not his greatest joy after all. On the contrary, acquiring gold had cost him his greatest joy and his daily essentials for living.
I meet a lot of authors in a year, and many of them are convinced that signing with an agent is what they want most. The announcement on social media that you’re represented by an agency, replying to emails with the line “I’ve CC’d my agent,” adding your agent’s email to your author website - all fun, sexy accessories to the author life.
But slaving over a proposal and a manuscript that go nowhere wastes a lot of time, attention and emotional energy - things that are essential to living. The crushing disappointment of having a book “die on submission” has the potential to cost an author the joy of writing itself.
As a writer myself, given the choice between a book deal or the love of writing, I would keep the love of writing.
I still believe in authors, but I have learned to champion them differently depending on where they’re at in their journey and what they need most.
Agents have more to offer than representation. We validate good writing, we make introductions between potential collaborators, we help authors make a plan to get where they want to go. In that sense, there’s no harm in talking to an agent. A 15-minute appointment at a conference is not a pass/fail audition, it’s an opportunity for mentorship. Most people aren’t ready for a book deal, but everyone needs encouragement and the best encouragers I’ve met in this business are agents.
Here’s where you can get encouraged by a WordServe Agent this year:
Vision Christian Writer’s Conference Mount Hermon (April 11-15) - Nick Harrison and Emma Fulenwider
Writing Day Workshop Sacramento (April 11) - Emma Fulenwider
Writing Day Workshop Phoenix (May 2) - Greg Johnson
Write to Publish Wheaton (June 10-13) - Emma Fulenwider and Keely Boeving
Historical Novel Society Conference Las Vegas (June 26-28) - Greg Johnson (virtual appointments)
COMPEL Pro Publishing Week - Emma Fulenwider (virtual appointments)