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Grail Middle East Your Middle Eastern go-to source for all-things luxury.

06/07/2025

Solaré Introduces Eatery’s Signature Excellence to its Beachfront this Summer

This summer, Misr Italia Properties’ Solaré Ras El Hekma brings Eatery’s impeccable culinary experience to its beachfront, marking the brand’s first branch in Ras El Hekma. Launching this July, the new all-season spot spot will serve Eatery’s signature excellence all day long with breakfast, lunch, and dinner menus.

Known for its seamless, uninterrupted lifestyle experience, Solaré continues to bring you the ultimate array of amenities and experiences that extend from the shore to the vibrant Ras El Hekma hub, a destination where the sun never sets and the energy never fades. As the first beachfront Eatery and the only one open all season long, this launch sets the tone for a summer filled with flavor, culture, and connection and it’s just the beginning!

03/07/2025

Sky AD Developments Is Bringing Something Big to Egypt’s North Coast

An expansion reaching the crown jewel of Egypt’s coastline, Sky AD Developments, a subsidiary of the Emirati Diamond Group and a key player in Egypt’s real estate scene for the past five years, is making waves in Ras El Hekma.

With over two decades of regional expertise and a portfolio of 17+ projects across the UAE and Egypt, the developer has already shaped standout destinations.

Now, Sky AD is heading north with a vision that promises to rise up and above and what’s coming next is unlike anything you’ve seen before.
developments

01/07/2025

A Bastet-like cat. A bold transformation. A question left hanging: What is PUMA bringing to Egypt?

No tagline. Just a striking CGI that fuses heritage with modern power.

Stay tuned — something big is coming.


25/06/2025

Solaré Ignites the Summer with Unforgettable Energy and Bold New Experiences

Kicking off the summer with serious heat, Paradise Ibiza – brought by – arrives bringing a global music lineup that promises unforgettable, high-energy rhythms.

To keep the momentum rising, this season’s calendar sees the return of .Cosmic.Festival for its second edition at Solare Ras El Hekma; a two-day journey of deeper, more soulful energy designed to leave a lasting vibe all summer long. This season also sees the bold, new taste of making its Ras El Hekma debut, heating up the beach with unique flavors and uninterrupted front-row sea views.

And this is just the beginning. With iconic collaborations, all-day experiences, and surprises still to come, Solare is shaping up to be the ultimate summer destination.






cosmic.festival

17/06/2025

SODIC Sets the Stage for Nobu’s Egypt Debut with Exclusive Ibiza Retreat

If you can’t wait for Nobu’s official debut in Egypt, you’re not alone. In anticipation, hosted a select group of regional talent to experience the globally renowned Nobu lifestyle at the charming Nobu Hotel Ibiza Bay.

The exclusive three-day retreat set the tone for what’s to come as SODIC brings Nobu Hotels, Residences, and Restaurants to Egypt for the very first time. Launching first at in Ras El Hekma, Nobu Restaurant will make its debut on the North Coast this summer.

This retreat marks a key moment in SODIC’s ongoing partnership with Nobu Hospitality, as they prepare to expand the Nobu footprint to additional flagship locations — including The Estates Residences in West Cairo and Eastown District New Cairo (EDNC) in East Cairo.

Born into a world of movement, meaning, and multiculturalism, sisters Mariam, Dania, and Alla Sawedeg are the trio behin...
30/05/2025

Born into a world of movement, meaning, and multiculturalism, sisters Mariam, Dania, and Alla Sawedeg are the trio behind Kamushki—a jewelry brand that embodies tradition, personal storytelling, sentiment, and contemporary edge. Raised between Zurich, Tripoli, and Dubai, with roots deeply grounded in Libyan heritage, the sisters bring their distinct experiences and strengths into one disruptive vision. From Mariam’s design background at GIA, to Dania’s media expertise, and Alla’s marketing and creative strategy, Kamushki is a heartfelt narrative told through gold and gemstones.

In this conversation, the sisters reflect on the symbols that shaped their signature aesthetic, how culture guides their creative process, and why jewelry, for them, is far more than adornment—it’s a legacy. Head to our website for the exclusive interview with the Sawedeg sisters.

He lit up screens as Disney’s Aladdin and now represents Egypt as its official Arts Ambassador. Mena Massoud’s journey b...
30/05/2025

He lit up screens as Disney’s Aladdin and now represents Egypt as its official Arts Ambassador. Mena Massoud’s journey bridges continents, cultures, and creativity, as the Canadian-Egyptian actor has long championed stories that resonate beyond borders.

“I first fell in love with Egyptian cinema and television, so it holds a special place in my heart. I may have grown up abroad, but I was born in Egypt—and Egypt’s vibrant art scene was my first love,” the star says of his recent appointment. Mena’s cultural impact continues to make waves globally, from his “Speak Egyptian” initiative to his role in Wish You Were Here, directed by Julia Stiles.

Head to our website for the full conversation with Mena Massoud.

Bottega Veneta introduces Craft is Our Language, a new campaign celebrating the 50th anniversary of its signature leathe...
29/05/2025

Bottega Veneta introduces Craft is Our Language, a new campaign celebrating the 50th anniversary of its signature leather weaving technique, Intrecciato. Captured by photographer Jack Davison and choreographed by Lenio Kaklea, the campaign highlights the brand’s dedication to craftsmanship and creativity, while honoring the expressive power of hand gestures as a universal form of communication.

More than a method of construction, Craft is Our Language reimagines Intrecciato as a metaphor for connection and collaboration. The interlacing of leather strips symbolizes the brand’s founding values—interconnectedness, exchange, and a collective spirit rooted in its origin as an artisan-led house in 1966.

In keeping with this ethos, the campaign showcases hand gestures that represent both the Intrecciato craft and universally recognized gestures that transcend age, culture, and background. Through still photography and film, Craft is Our Language brings together Bottega Veneta artisans and a diverse group of renowned figures from the worlds of art, film, fashion, literature, music, and sport.

The featured talents include: musician and producer Jack Antonoff, filmmaker Dario Argento, designer Edward Buchanan, artist and sculptor Barbara Chase-Riboud, singer-songwriter Neneh Cherry, director and producer Dave Free, actress Lauren Hutton, singer I.N, actor Troy Kotsur, actress Vicky Krieps, actor Terrance Lau, actress Rie Miyazawa, actress Julianne Moore, tennis player Lorenzo Musetti, actress Shu Qi, author Zadie Smith, singer-actress Thanaerng, artist-producer Tyler Okonma, and conductor Lorenzo Viotti.

This summer, Bambah brings back its signature flair to the golden shores of Egypt’s North Coast with the launch of its e...
29/05/2025

This summer, Bambah brings back its signature flair to the golden shores of Egypt’s North Coast with the launch of its exclusive beach pop-up in Emaar’s Marassi Resort in Sahel. Nestled right on the sand, the elegant white boutique offers a breezy, sun-drenched escape into effortless charm, where fashion and seaside serenity collide. Located in the heart of Sahel’s vibrant summer scene, the Bambah Beach Pop-Up showcases the brand’s latest resort-wear collection, featuring bold colors, flowy silhouettes, and intricate details - perfectly curated for the modern, free-spirited woman. Whether you’re lounging by the sea or heading to a sunset soirée, Bambah’s
capsule of kaftans, dresses, and accessories will have you doing so in unmistakable style. The boutique’s design reflects the label’s ethos: a clean, coastal aesthetic, with some
greenery, natural textures, and wide glass windows that flood the space with sunshine and sea breeze. It’s not just a store - it’s a destination.

From starring as Disney’s beloved Aladdin to taking on a powerful new role off-screen, Mena Massoud continues to make wa...
29/05/2025

From starring as Disney’s beloved Aladdin to taking on a powerful new role off-screen, Mena Massoud continues to make waves both in Hollywood and back home. Recently appointed by Egypt’s Ministry of Culture as the nation’s official Arts Ambassador, the Canadian-Egyptian actor is stepping into a role that blends influence with impact—championing local talent, cultural exchange, and creative expression. From “charming, funny, and earnest with dynamic energy” to “instantly endearing”, the world couldn’t help but comment on the star’s charisma and we knew we had to sit down with him to see it for ourselves. In an exclusive interview, Mena talked about this prestigious appointment, his latest project Wish You Were Here, and how his identity continues to shape the stories he tells. Head to our website for the full conversation with .

 brings his sun-soaked aesthetic to the Riviera with an exclusive collaboration at Monte-Carlo Beach Club, in partnershi...
26/05/2025

brings his sun-soaked aesthetic to the Riviera with an exclusive collaboration at Monte-Carlo Beach Club, in partnership with Monte-Carlo Société des Bains de Mer. From now until October 7, 2025, the legendary pier and Pool Café are reimagined in Jacquemus’ signature palette—banana yellow, coconut milk white, and black stripes—offering a striking reinterpretation of coastal elegance. Inspired by the designer’s ‘La Croisière’ collection, the transformation extends from striped parasols and plush sunbeds to the launch of two immersive boutiques within the club. Surrounded by touches of Provence—furniture, books, and original drawings by Renoir and Matisse—the space reflects a poetic harmony between fashion and place. As Monte-Carlo Beach continues its graceful evolution, the collaboration stands as a testament to refined leisure and Riviera style at its finest.

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