01/09/2026
NEW EPISODE 🎙️
She represents hundreds of record labels. She's also not afraid to challenge Silicon Valley.
Dr Jo Twist OBE is CEO of the BPI - one of the most influential figures in British music. 25 years across the BBC, Channel 4 and the music industry, and an OBE for services to the creative sector.
In this episode, she sits down with Blinding Talent CEO Mark Adams to talk about what actually gives British artists their global edge, why "overnight success" is a myth, and AI’s impact on the music industry.
Her take on the need for generative AI technologies to be developed responsibly, in a way that supports human creativity, is blunt: "There's nothing wrong with disruption. There is a lot wrong with destruction."
If you care about where music is heading, this is the conversation to pay attention to.
Full episode is on the Blinding Talent Music Industry Podcast.
👉 https://www.blindingtalent.com/podcast/dr-jo-twist