OMD Ireland

OMD Ireland We create what’s next with media solutions that transform your business creatively, culturally, and commercially.

We are an integrated media and communications agency with a portfolio of clients featuring some of the most iconic Irish and International brands. OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries. At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best

-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2024 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance. We work in one of the world’s most exciting industries – at the crossroads of media, technology, data and entertainment.

On December 3, Nintendo is launching a paid version of the app called Animal Crossing: Pocket Camp Complete. For $10, us...
05/11/2024

On December 3, Nintendo is launching a paid version of the app called Animal Crossing: Pocket Camp Complete. For $10, users are getting a new rendition of the game. The launch follows several attempts by Nintendo to bring its most popular titles to mobile over the years, to mixed success.

It was a sad day when Nintendo announced that its free mobile game Animal Crossing: Pocket Camp would soon shut down. The app is ending its service on On December 3, Nintendo is launching a paid version of Animal Crossing: Pocket Camp for $10.

Threads has launched analytics on mobile, which will make it easier to keep tabs on your performance in the app. Threads...
05/11/2024

Threads has launched analytics on mobile, which will make it easier to keep tabs on your performance in the app. Threads’ mobile analytics will provide insight into post views (by both followers and non-followers), likes, replies, re-posts and quotes of your Threads posts, audience demographics (location, age and gender), and more.

Now you can check in on your Threads performance at any time.

The popularity of an Instagram video can affect its video quality, according to Adam Mosseri, the Meta executive who lea...
05/11/2024

The popularity of an Instagram video can affect its video quality, according to Adam Mosseri, the Meta executive who leads Instagram and Threads. Videos that are more popular will be shown in higher quality, while less popular videos are shown in lower quality.

The popularity of an Instagram video can affect its actual video quality: According to Adam Mosseri (the Meta executive who leads Instagram and Threads),

Netflix launched a new clipping feature called “Moments” on its iOS app, letting users save their favorite scenes, rewat...
05/11/2024

Netflix launched a new clipping feature called “Moments” on its iOS app, letting users save their favorite scenes, rewatch, or share them on social media platforms with a single tap. Followers can click the post and be directed to that scene in their own Netflix app.

If you've ever struggled to explain a scene from your favorite Netflix series or movie to a friend because you couldn't find the clip online, the streamer Netflix launched on Monday a new clipping feature called “Moments” on its iOS app, letting you quickly save your favorite scenes.

Apple announced the first set of Apple Intelligence features for iPhone, iPad, and Mac users through a free software upd...
05/11/2024

Apple announced the first set of Apple Intelligence features for iPhone, iPad, and Mac users through a free software update. Apple Intelligence is the personal intelligence system used to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks.

Through a free software update available today, iPhone, iPad, and Mac users can access the first set of Apple Intelligence features.

Meta’s testing a couple of new security processes that utilize facial recognition including a facial matching process to...
30/10/2024

Meta’s testing a couple of new security processes that utilize facial recognition including a facial matching process to help identify “celeb-bait,” which is where scammers use images of public figures in order to bait people into engaging with ads that then lead to scam websites.

Meta’s taking a risk by wading into facial recognition once again. 

YouTube aims to help users become more digitally literate via a new partnership with the Poynter that will provide acces...
30/10/2024

YouTube aims to help users become more digitally literate via a new partnership with the Poynter that will provide access to training materials and informational resources designed to highlight the dangers and risks of online content.

Some valuable new misinformation training resources.

Snapchat has showcased some of the first AR experiences built with its new AR Spectacles device, which it unveiled at it...
30/10/2024

Snapchat has showcased some of the first AR experiences built with its new AR Spectacles device, which it unveiled at its partner summit last month. The new experiences, created by developers with early access, highlight the interaction possible with the glasses, and how they could be used in real world scenarios.

Snap’s next gen AR glasses facilitate all new experiences.

Google’s updating its Travel Ads in search with additional informational options, while it’s also testing out expanded l...
30/10/2024

Google’s updating its Travel Ads in search with additional informational options, while it’s also testing out expanded location promotions in-stream. Google will now enable all travel advertisers to include additional feed data, including prices, dates, ratings and images, based on real-time info from your business.

Some new options for hotel marketers on Google.

TikTok is making a bigger push into sports with an exclusive live stream of Inter Miami's upcoming finals match, though ...
30/10/2024

TikTok is making a bigger push into sports with an exclusive live stream of Inter Miami's upcoming finals match, though with a catch that leans more into how Twitter has sought to integrate live sports coverage.

The live stream will focus on star player Lionel Messi.

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