Francesco Celli

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Francesco Celli Content Marketing - Copywriting -Creator Economy. I share my online journey while traveling the world

26/08/2025

Working for yourself doesn’t equal freedom.

Protecting your energy does.

04/08/2025

Most cheer from the stands.
Some fight just to stay in the game.
Only a few play to win.

28/07/2025

You’ll never be judged by someone who’s trying.

08/07/2025

People don’t want change.

Change feels scary, brutal, uncertain.

What they really want is the result of change, without the fear, pain, confusion, or effort.

In other words:

- Relief
- Hope
- Control
- Certainty
- Excitement
- Identity upgrade

You’re not selling change.

You sell the feeling that change is possible, safe, fast, or inevitable.

If you pitch raw change, most people bounce.
If you sell the relief that change brings, they lean in.

Great copy bridges this gap:

“I want this change” → “This feels safe/worth it/ doable for me.”

You want to wrap change in a story that minimizes the perceived discomfort:

→ Relief from pain
→ A clear, believable path forward
→ Reassurance that it’s possible
→ A story that makes the leap feel easy

Sell that.

06/07/2025

Traveling solo for years on the other side of the world with no money and no language: Piece of cake.

Clearing out my childhood room at my mom’s place:
Heart shattered into pieces.

Train to Madrid.Writing VSL copy.Journaling.Olive trees all around.Bossanova in my ears.Bliss.
27/06/2025

Train to Madrid.
Writing VSL copy.
Journaling.
Olive trees all around.
Bossanova in my ears.
Bliss.

25/06/2025

Clarity doesn’t come from thinking about how to do things.

It comes from doing them.

23/06/2025

Discipline stings now, but regret haunts you forever.

+33 🎂
21/06/2025

+33 🎂

19/06/2025

Reminder:
Someone’s already done what you’re trying to do.

Study them.
Steal what works.
Follow the clues.

You don’t need to reinvent the wheel.
Most answers are already out there.

17/06/2025

The boldest decision you can make today?

To stay in a good mood.
To welcome the unknown with enthusiasm.
To meet everyone with kindness.

Not because life is easy.
But because you’ve chosen how to move through it.
No matter what.

12/06/2025

You could be one uncomfortable conversation away from changing your life.

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