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Swell Media Solutions

Specializing in mass media marketing, targeted digital marketing, brand development, copywriting & ad placement.

Expand your brand’s awareness, elevate your image with Swell Media Solutions.

17/09/2025

Start saving those everyday wins! The texts, the tags, the DMs. They could be some of the most compelling content you share.

Because social proof isn’t just polished testimonials or 5-star reviews. It’s the little, real moments that show people this actually works.

It could be…
✨ A screenshot of a client celebrating a milestone.
📸 A customer tagging you in their story.
💬 A DM with a quick thank-you or bit of feedback.

These snippets are powerful because they’re unfiltered. They’re authentic. And they come straight from your customers/clients.

So share the wins with your team, then reshare them online and let them do the talking for you.

What is a customer or client win that made you smile this week?

11/09/2025

Short-form vertical video is one of the most powerful tools in marketing right now, but not all platforms serve the same purpose.

⚡ TikTok remains a trendsetter. Raw, fast-moving, and where viral ideas are born. It does continue to face regulatory drama in the U.S., but it’s still a great place to forecast trends and experiment with less formal content.

📽️ Instagram Reels are trend-driven, high-energy, and thanks to features like Trial Reels, are great for helping you expand your reach. Perfect for hopping on cultural moments and showing off creativity.

▶️ YouTube Shorts have the edge when it comes to being evergreen, searchable, and tied into the world’s second-largest search engine. Ideal for visibility and discoverability that lasts.

Different platforms have different strengths. Instead of trying to post everywhere, listen to your audience and meet them where they actually hang out with content that fits.

10/09/2025

We’ve all felt the frustration of being caught in an endless loop with a chatbot or pressing “0” again and again just to try and reach a real person. 🫠

That kind of automation saves companies time, but sometimes, it costs them something much bigger: trust, empathy, and the chance to connect with the people they’re serving.

Automation can be one of the best tools in your business toolkit for handling repetitive tasks and giving you back valuable time. It frees you to focus on strategy, creativity, and the work only you can do.

If we’re not careful though, automation can be a connection killer.

The challenge (and the opportunity) is finding balance: leaning into automation to save time and create consistency, while still making sure your clients, customers, and community feel seen and heard by you. Sometimes making the less efficient but more personal choice is the right move for your business.

What’s one task you’re glad to have automated — and one you won’t ever automate?

06/09/2025

Here it is 👇

Be intentional.

From writing copy and building ads to formatting proposals and running shoots, it’s not just about getting things done. It’s about asking the right questions: Why does this matter? Who is it for? How does it support the bigger picture?

What keeps you grounded in your work?

03/09/2025

The short answer is… not unless you choose to.

📍 Instagram’s new Friend Map (rolled out in August) puts you in control of location sharing. By default, it’s off. If you elect to turn it on, you can:

🔍 Decide who sees your location (Close Friends, specific people, or no one).
📴 Turn it off anytime, or block sharing in certain places.
🗺️ Explore posts from friends and creators at nearby spots.

If this feels familiar, it’s because the feature echoes Snapchat’s Snap Map or the location sharing you might already use on your phone. But it’s also reigniting conversations around privacy, safety, and who really benefits when location data sharing is made to be the norm.

We are all for connecting online, but personally, we’ll be keeping our location turned off for Instagram. How about you?

25/08/2025

With tighter budgets and cautious spending, getting your offer noticed isn’t just about shouting louder — it’s about being irresistibly relevant.

💡 Consumers today want solutions that truly improve their lives: save time, cut costs, reduce stress, or add convenience.

Here’s the secret to turning your offer into a “must-have” instead of a “nice-to-have”:
✔️ Solve a real problem
✔️ Show clear, personal value
✔️ Build trust with authentic proof
✔️ Speak to what matters to your audience

When you do this, you don’t just sell. You support. And that’s what keeps customers coming back, especially when every dollar counts. 💸

24/08/2025

Which design are you most drawn to?

There are a lot of changes happening (always, it’s agency life) one of which is our rebrand. When I was choosing the name of my business back in late 2017, I could only find one Swell Media online, and they were in the U.K and specialized in audio production. I wanted the name for my media and marketing agency because to swell is to incrementally grow, transform, expand, and elevate.

In the beginning, I associated it with the ocean because the ocean is my place of creativity and to creatively recharge.

But if you’ve worked with us you know, we do not have a surfy vibe. 😂 We work insanely hard, have a very high standard for the kind of work we produce, and are hyper vigilant about the intent behind every action we take. My team is expected to defend every word and every element they choose— as there must be a reason for their choice. (The philosophy major in me)

So, I decided it was time to rebrand. I started the process at the beginning of the year and we’re still in the thick of it.

These three logo samples are the beginning of a direction, they are not finals. There are things I love about each of them, but I need a different perspective. If you have feedback, I’d love to hear it! You can drop a comment, DM or just vote.

~ Jenn 🩵

19/08/2025

Ready to stop wasting money on ads that don’t convert? 💰

Here are some best practices for setting up your ads in Meta:

🔹 Ensure your ad account is connected and your landing page is tagged in Google Tag Manager.
🔹 Set one clear objective: leads, sales, or traffic.
🔹 Craft copy and creatives that resonate with your ideal audience.
🔹 Use targeting to guide Meta, not restrict it. Avoid overly narrow age groups.
🔹 Turn off automatic creative adjustments unless you're testing.
🔹 Monitor performance live and refresh ads regularly.
🔹Assume every campaign is a test. Track, learn, optimize, repeat.

Save this checklist and come back to it when you set up your next campaign!

17/08/2025

Wishing the happiest of birthday weekends to Swell’s Founder, Jenn! 🎉 ☀️

Jenn, you lead with conviction, intentionality and care, setting the tone for everything we do. You pour your heart into helping our clients succeed and always keep an eye out for how we can further elevate their brands and strengthen how we collaborate as a team.

Wishing you all of the sunshine, plenty of paddle board trips, good reads, perfect cups of coffee with just the right amount of hazelnut, quality time with your favorite humans, and sweet walks with Pipes while she investigates the latest news in dog world. 🌊 💙

06/08/2025

If social media vanished tomorrow…would you still have a way to reach your audience?

Enter: your email list — you own it, you control it, and it delivers one of the highest ROIs in digital marketing. 📧

Studies show you can earn $36–$42 for every $1 you spend on email marketing. That’s why smart brands protect and nurture their list like gold.

Social media helps you connect, engage, and grow, but email gives you a direct line to the people most invested in your business. They’re two powerful components in your well-rounded marketing ecosystem.

A simple monthly newsletter can:
✔️ Build trust
✔️ Keep your brand top-of-mind
✔️ Drive repeat traffic and sales

Ready to get started? Send us a message!

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Every business has a story. Are you sharing the story that’s true to your brand?

Our goal is to get to know you and your business so we can communicate your story in a way that best represents your brand. We’re blessed with amazing clients who have given our new business an opportunity to help them shine.

Swell Media Solutions specializes in mass media marketing, content development, audio/visual communications and social media marketing. If you’re looking for a personal approach to marketing and communications, DM us!