24/10/2025
Let's talk strategy for a minute. As creators, it's easy to get so focused on the next project that we don't take stock of the assets we've already built.
Take a look at the content in your library. Most of it will fall into one of two categories: "Evergreen" (content that's timeless) or "Topical" (content tied to a specific moment).
In the world of professional streaming distribution, evergreen content is what platforms are looking for to build their long-term libraries.
I'm curious, which category does most of your finished work fall into? Let me know in the comments!