Social Media by Susan

04/05/2021

Digital Marketing is very important to business. If you're interested in gaining online visibility and becoming a social media rockstar, incorporate these tips and tricks into your strategy today! https://lnkd.in/eXTyNyZ

24/08/2018

By Monica Hickey , Manging Director The right businesses, reaching the right audiences, with the right ads –– that’s the basis of Facebook’s new requirements for Custom Audiences. The platform recognizes that tailored content offers a winning situation for everyone: Advertisers can reac...

21/08/2018

Do citations impact Google Local Ranking? How many citations do you need? And which sites should you target first? BrightLocal's interactive Study shares data for 26 key industries.

27/07/2018

Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine lists steps you can take to predict incoming traffic and changes to your site.

17/07/2018

Find a Social Media Management software that produces results: reviewers report their ROI and how well products meet their requirements.

21/06/2018

Having your customers help build up your business's reputation takes hard work and collaboration.

01/06/2018

Since the launch of reviews on pages, Facebook has used a 5-star rating system to let users come to a company's page, leave a star review from 1 to 5 (1 being the worst and 5 being the best), and a short, typed testimony explaining their rating.

But recently, Facebook has started rolling out a new type of ratings system. This system, instead of using stars from 1 to 5 to rate businesses, is now using a 10-point decimal system.

Here are a few key things you need to know about Facebook's new Review system.
Larger Rating Range

A 10-point system is obviously a larger number than a 5-star system, but it's also a larger range in terms of how your business can be rated.

With a 5-star system, there aren't as many number ratings available to judge a company by. For example, with a 10-point system, a 7.5 rating has about the same amount of weight as a 3-star rating. But in the eyes of many customers, a 7.5 rating looks much better than 3 stars do.

In addition, a 10-point system allows for more diversity in the number of possible ratings, because you can have decimal ratings, like 8.4, 5.6, 9.8, etc.
Calculated Differently

Not only has Facebook changed the rating system from stars to decimals, they have also changed how they calculate this rating.

In the past, Facebook used the reviews on your page to display your page rating as an average of all your reviews.

However, now Facebook is taking into account a number of other factors when calculating your review rating on your Page.

Facebook now says that the new scoring system is based on a number of important factors, including "ratings, reviews, and recommendations people share about Pages on Facebook."

While this is a bit vague, it does let you know that you don't need to just worry about getting good reviews from customers anymore. You also need to focus on encouraging customers to recommend your Page by sharing it with their friends, writing worded reviews in addition to their number rating, and making their review public to their own followers.
How To Improve Your Score

Thankfully, Facebook gives us a little bit of a tip for how you can improve your Page rating using this new system.

"New recommendations are weighted more heavily, so you can continuously improve your score," according to Facebook.

That means, your old reviews are fine, and they certainly matter when calculating your rating, but you also need to start focusing on getting fresh, new reviews for your Page.

Facebook pays more attention to the latest reviews that you've shared, rather than the old ones that have been on your Page for a while.

They are also giving Page managers more options for reporting "unfair recommendations" on your Page. If Facebook finds that a recommendation violates their Community Standards, they will remove it for you.

Although this update hasn't rolled out to every user yet, you should start seeing the change on your page very soon. Keep these tips in mind to start improving your Facebook rating!

03/05/2018

The connected TV landscape is in an accelerated growth phase, and we’re proud to announce we have expanded our partnership with Hulu and are launching new interactive formats for connected TVs, offering advertisers unique opportunities to give consumers more engaging experiences within premium con

26/04/2018

Businesses and social media stars could post their Nametag across other social media handles, print it onto posters or handbills or even make merchandise out of it.

Instagram is preparing to launch a feature called Nametags that lets you create a special image that people can scan with the Instagram Stories camera to follow you. TechCrunch broke the news of Na…

25/04/2018

Thank you for the recognition and check out all our recommendations on Alignable.

12/04/2018

These tech tools can help you build a successful marketing strategy.

12/03/2018

This information about SEO is spot-on!

The more you use SEO, the more impactful your digital marketing strategies become, because they speak to what customers need, want and are looking for. Here are some sueful techniques to use in 2018!