The Independent Publishing Magazine

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The Independent Publishing Magazine The Independent Publishing Magazine was an online magazine for independent authors and publishers. Our readership is both authors and industry professionals.

The Independent Publishing Magazine (TIPM) launched in late 2007 by Mick Rooney. TIPM covers many aspects of independent publishing, including: self-publishing, hybrid publishing, traditional publishing, book marketing, technology and news. TIPM provides an objective view on global publishing from the perspective of authors who want to publish their books outside mainstream channels. Over the past

20 years, the stigma and limitations of self-publishing have eroded, evening the playing field, so that savvy independent authors and publishers have opportunities to attract readers. Readers’ access to good books is no longer controlled by a few gatekeepers. TIPM was purchased by Mark Levine in late 2024. TIPM will continue to cover the individuals and companies in the independent publishing space that are creating opportunities for authors to succeed.

🎨 Your book’s colors aren’t just pretty—they’re powerful. In this down-to-earth guide, Eleanor Hecks of Designerly Magaz...
12/08/2025

🎨 Your book’s colors aren’t just pretty—they’re powerful. In this down-to-earth guide, Eleanor Hecks of Designerly Magazine shows indie publishers how to use color theory to grab attention, set the mood, and tell your story before a single word is read.
📚 Read the blog:

Self-published authors are responsible for every aspect of their finished books, including the cover. Whether you work with a designer or create one yourself, having an idea of the color scheme can ensure you wind up with something that grabs readers’ attention and fits within the genre. Standing ...

Typography and layout aren’t just about looks—they shape how your readers feel as they move through your book. In this s...
15/07/2025

Typography and layout aren’t just about looks—they shape how your readers feel as they move through your book. In this smart, no-fluff read, Eleanor Hecks of Designerly Magazine breaks down how indie publishers can make their interiors more readable (and way more polished).
✍️ A must for anyone self-publishing with care.
📖 Read the blog:

You have put in the work, spending early mornings and long nights to finish your book. The only thing left to do before publishing it is to finalize the typography and layout. While easier said than done, you will have no problems if you understand core design principles. What do you need to know to

🏆 Book awards aren’t just shiny stickers—they’re trust builders for indie publishers.It’s a clear, grounded read for any...
08/07/2025

🏆 Book awards aren’t just shiny stickers—they’re trust builders for indie publishers.

It’s a clear, grounded read for anyone navigating the indie publishing space.

In this smart, no-fluff take, Athena Dean Holtz of Redemption Press explores how to leverage awards to actually boost your credibility—without selling your soul (or your integrity).

📖 Read the blog:

As independent publishers and authors, we know the uphill battle of earning credibility in a marketplace often dominated by traditional powerhouses. That’s why moments like the 2025 Selah Awards, where our Redemption Press authors took home multiple wins, including Book of the Year in Nonfiction, ...

Designing a book doesn’t have to drain your wallet-or your energy.Eleanor Hecks of  Magazine shares 5 smart, realistic w...
16/06/2025

Designing a book doesn’t have to drain your wallet-or your energy.
Eleanor Hecks of Magazine shares 5 smart, realistic ways indie publishers can keep design costs down without sacrificing quality.

From DIY tools to working with freelancers the right way, this one’s packed with practical insight.
A grounded, useful read for anyone bringing books into the world. ✍️
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You spent months pouring your heart and soul into your book. Now, it’s time to format it, find the perfect cover design and launch your story into the world. The costs of paying developmental editors, proofreaders, cover designers and interior formatting professionals can add up. Finding budget-fr...

🎭 Characters that truly connect don’t just happen—they’re built with care, curiosity, and craft.In this insightful piece...
12/06/2025

🎭 Characters that truly connect don’t just happen—they’re built with care, curiosity, and craft.
In this insightful piece, Josje Weusten-author at Fake Fish, breaks down how complexity, contradiction, and small interactions can bring fictional people to life.
For independent publishers and writers, it’s a clear, refreshing take on making readers care.

A smart, grounded read for anyone shaping stories:
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Fictional, literary characters only exist as words on a page. Compiled out of dots, curved and straight lines in ink, they are textual inventions. Even if inspired by actual persons, written characters are not the same as real human beings. And yet, as readers, we can feel deeply connected to and mo...

🖊️ Doodling might seem like a distraction—but for creative writers, it could be a surprising source of insight.In this t...
04/06/2025

🖊️ Doodling might seem like a distraction—but for creative writers, it could be a surprising source of insight.

In this thoughtful, practical read, Josje Weusten-author of Fish-shares how sketching can unlock new story angles, deepen character work, and even help organize messy ideas. For independent publishers and writers alike, it’s a reminder that creativity isn’t always linear-and that a pen and paper can do more than just write.

A fresh take on boosting your writing process:
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My first inclination is to stop her, to reach out and fold my hand around the girl’s fingers. She’s holding a soft 2B pencil instead of the regular HB grade and she’s sketching while she should be writing. I am offering a guest workshop on creative writing in the final year at my former second...

📚 International publishing deals can open big doors—but they can also come with hidden strings.In this smart, practical ...
22/05/2025

📚 International publishing deals can open big doors—but they can also come with hidden strings.

In this smart, practical read, Lindsay Jones of DropCap breaks down the red flags independent publishers should watch for in global contracts. From confusing royalty clauses to vague rights language, she shares what to look out for—and what to walk away from.

A must-read if you're eyeing international rights or already in talks.
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Signing an international publishing rights deal can open new doors for independent authors, expanding their reach and revenue potential. However, without proper safeguards in place, authors risk signing away critical rights or accepting terms that are far less favorable than they should be. Publishe...

📘 What happens when a book deal is on the table—but the author has passed away?Sarah Kolb-Williams of Spoonbridge Press ...
21/05/2025

📘 What happens when a book deal is on the table—but the author has passed away?

Sarah Kolb-Williams of Spoonbridge Press shares a thoughtful take on the unique challenges (and responsibilities) of publishing a deceased author’s work. From contracts to creative control, it’s a must-read for indie publishers navigating complex rights issues.

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IndependentPublishing.com’s Ask a Self-Publishing Expert column provides answers to reader questions. This month, our self-publishing expert, Sarah Kolb-Williams, answers a question from Khalid, who is trying to become the authorized representative of his deceased mother’s KDP account. Here’s ...

📘 Book marketing doesn’t have to feel transactional.In this insightful piece, Beatrice Lebrun of StoryForge explores how...
14/05/2025

📘 Book marketing doesn’t have to feel transactional.

In this insightful piece, Beatrice Lebrun of StoryForge explores how independent publishers and authors can build genuine connections with readers-without relying on aggressive sales tactics.

She offers practical, relationship-focused strategies that shift the focus from selling to serving your audience. A valuable read for anyone in publishing who wants to promote authentically while staying true to their voice.

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Marketing your books as an indie author is hard and most of us dread it. The idea of constantly promoting our work can feel overwhelming, exhausting, or make us feel like we're the cliché of a sleazy salesperson. But marketing doesn’t have to be about hard sales and endless self-promotion! In fac...

🎨 AI in book cover design? It’s not just a trend—it’s reshaping how we think about visual storytelling.Eleanor Hecks of ...
13/05/2025

🎨 AI in book cover design? It’s not just a trend—it’s reshaping how we think about visual storytelling.

Eleanor Hecks of Designerly Magazine breaks down the pros, cons, and creative possibilities of using AI tools in the design process. Whether you're curious, cautious, or already experimenting, this is a thoughtful read for indie publishers navigating the future of book design.👇

A debate rages in literary circles about using artificial intelligence (AI) art in cover design. Is it ethical? How much AI should you use? Some people call it stealing from artists whose work trained AI models. Others feel you have to come up with creative and specific prompts to develop the art, a...

🎨 Gen Z readers notice design first—and their preferences are reshaping how book covers are created.In this thoughtful p...
07/05/2025

🎨 Gen Z readers notice design first—and their preferences are reshaping how book covers are created.

In this thoughtful piece, Eleanor Hecks of Designerly Magazine highlights the trends that resonate with younger audiences: bold fonts, minimalist layouts, nostalgic tones, and authentic visuals.

Independent publishers looking to reach Gen Z will find this a useful read. Design isn’t just packaging—it’s your first impression.

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Your book cover is what makes a strong first impression on potential readers. Grabbing the attention of Generation Z presents some unique challenges. Although individual Gen Zers, aka Zoomers, have some similarities with one another, they are a diverse group with multiple interests and unique person...

📚 Publishing a book is just the beginning—keeping it in readers’ hands (and hearts) takes strategy and staying power.Ath...
01/05/2025

📚 Publishing a book is just the beginning—keeping it in readers’ hands (and hearts) takes strategy and staying power.

Athena Dean Holtz of Redemption Press shares smart, experience-backed insights on how indie publishers can support long-term book sales and build lasting reader relationships.

A practical read for anyone in the publishing game.
🔗

I remember the first time I held my book in my hands—the culmination of years of lessons, prayers, and perseverance. But once the initial excitement settled, I faced the inevitable question every author encounters: Now what? The reality is, books don’t sell themselves. And in today’s fast-pace...

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Our Story

This online magazine, launched in late 2007 provides essential information, resources and reviews of author solutions services. In the beginning our exclusive focus was self-publishing and POD (Print-on-demand) technology. However, over the past two years, with the increasing and rapid changes in the publishing industry, The Independent Publishing Magazine has focused more often on self-publishing and author solutions services within the book and publishing industry. Slowly but surely the stigmas and limitations of self-publishing are becoming less of a challenge to the savvy independent author and this path to publishing has grown far more viable if the author is equipped with a basic but sound knowledge of book formatting, cover design, author and book-branding, and marketing and promotion know-how. While the core focus of The Independent Publishing Magazine will always demonstrate an objective view on global publishing from the perspective of authors looking at publishing their books outside of mainstream channels. TIPM review all paid-publishing services offered by author solutions services, printers, and more recently, paid-publishing services from large publishing houses like Thomas Nelson and Harlequin. TIPM provides articles on the changing word of publishing, with a particular focus on digital publishing and the latest innovations and models of business operating in the industry. The magazine is intended for authors and publishers alike.