
08/07/2025
EOFYS sales are here, so it's worth taking a moment to question what happens to our brains in the bargain-fuelled frenzy.
Digital marketing is so pervasive that we can be catching up on our socials one minute and loading up a shopping cart the next. The transition between scrolling and shopping is seamless. Technology has turbo charged retail therapy, leaving us little time to consider what we are actually buying and why.
Check out this brilliant article penned by Saturday Paper Fashion editor and authors Lucianne Tonti - https://www.theguardian.com/australia-news/2025/jun/28/a-good-deal-or-a-good-deal-of-waste-how-to-be-more-conscious-about-your-consumption-during-sales-periods?CMP=Share_iOSApp_Other
In consultation with various experts, Lucianne explores how to be more conscious about your consumption during sales periods.
She shares some brilliant advice and practical measures to ensure you only buy things you need – or items that truly bring you joy in the long term at sale time.
Being aware of the sale dynamic and "recognising it when temptation arises is the first step to exercising self-control and resisting the urge to make an impulse purchase, writes Tonti".
"Give yourself permission to take a beat. The second step is to take “a calm pause between looking at an item and purchasing”, says Dr Kate Luckins, the author of Live More With Less. This should help to “counter the frenzy of the sale”.
“In that pause, you will either obsess over the item you’re considering, or you will move on and forget about it,” Luckins says.
Have a read and let me know if you decide to sleep on it after loading up your shopping cart this week!
- Kate