The award-winning quarterly magazine of the Market Research Society
24/05/2023
Peer-to-peer interviews have documented the rich heritage of black and Afro women in Ecuador, to recognise and share knowledge as part of an oral history project:
Andrew Carter has his eye firmly on a future that is fizzing with potential. Jane Simms sits down with the chief executive of wine producer Chapel Down to talk leadership, building brands and buying British:
Japanese-owned Panasonic is one of the world’s biggest electronics companies, but is now using insight to expand beyond the consumer electronics category in Europe:
In 2020, Firefish Group became the first research agency to sign the Mindful Business Charter. Margot Goldman-Edwards and Sian Stranks share how the process has been going:
Research is at the centre of BookTrust’s plans to get children reading, by placing a firm focus on understanding family life. Katie McQuater speaks to Ruthann Hughes to find out more about the charity’s approach to learning:
Translation technology is playing a bigger role in the international insights ecosystem, as research technology becomes an increasingly vital part of the global research toolkit:
The latest edition of Impact is incoming! Check out April's issue for features on translation technology, coverage of the MRS Insight Alchemy conference, an interview with Chapel Down's CEO and much, much more!
Transport-related social exclusion prevents people from fully participating in their communities, and new data analysis has shed light on the scale of the problem in England:
With the rise in first-party data and a decline in consumer attention, owned channels are set to grow in importance for brands, according to research from Mesh Experience and the Institute of Practitioners in Advertising:
Research to help Manchester Pride’s annual event be more in tune with the expectations of the city’s LGBTQ+ community has highlighted the importance of co-creation:
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