Focus Films

24/04/2025

Shooting a little run 'n gun style today! 🎥

We’re back at the Flip it Forward house with Purpose Driven Real Estate Group, this time filming as BriteBox Electrical completely guts and rewires the place.

Here’s the heart behind the project:
The home belonged to a couple who fostered over 40 children. After they passed, their daughter sold it to Jon & Amy Pedersen - COMPASS Atlanta / Purpose Driven Real Estate Group who are renovating it and donating every dollar of net profit to Atlanta Angels, a nonprofit supporting foster families.

We're honored to capture this story in motion—updates, progress, and the purpose behind it all.

Here’s a dumb question: Why film it?

Because story creates connection. And connection leads to support, generosity, and ultimately, more funds for foster kids.

If you're in business and believe in using what you do for good… this is how you amplify that impact. 💪🏼🎥

03/04/2025

I know… I’m asking you to read an article about how people don’t read.
The irony isn’t lost on me.

But stick with me — because this one’s actually worth the scroll.

If you’ve ever felt like people just don’t get what your business does — even after you explain it 47 different ways — you’re not alone. And it’s not your fault. It’s your medium.

Our brains are built to trust what we see and hear. Not long paragraphs. Not clever taglines. That’s why video connects faster, builds more trust, and helps close the gap between “interested” and “sold.”

In the latest Video-Driven Success, I’m sharing:

Why your message needs more than words to stick

What’s happening in the brain when people watch video

Three video types that help people “get it” — and trust you faster

Yes, it’s written. Yes, it’s still worth reading.

Have questions? Want to talk through what video could do for your business? Shoot us a message. We’re here to help — not pitch.

Let’s play a quick game. Which do you trust more? 📝 A written review on Google from “Chris S.

27/03/2025

🎬 Shot a ton of content today with Puneet Seth, Managing Partner at New York Life Insurance Company

In just 2 hours, we captured:

→ A full 30-minute interview
→ 12 short-form reels
→ Powerful agent testimonials
→ A library of reusable B-roll

This is part of our monthly batch content strategy: 1 shoot day = a full month of professional video content 💥

If you’re not ready for the full Brand Story or a big testimonial package yet—but still want to look sharp online—batch content is the way to go.

Show up consistently.
Look professional.
Build trust.

And do it without spending your whole life on content.

27/02/2025

Full Disclosure: posting this again so we can pin it to the top of the page. Somehow it had been deleted after 13,000 views 🤣

🔥 Your business is amazing… but does your audience feel that?

The best service doesn’t always win—the best-known one does. That’s where a Brand Story Video changes the game. 🎥

✅ Builds trust instantly
✅ Shows why you’re different (not just what you do)
✅ Converts more leads—because people buy from brands they connect with

At Focus Films, we don’t just create videos—we craft strategic, psychology-driven stories that make sure your business stands out and sticks in people’s minds.

📲 If your business has a story worth telling, let’s make it unforgettable. www.FocusFilms.com

26/02/2025

Yesterday, Focus Films had the privilege of capturing Leverage Your Strengths & Master Your Communication, an empowering workshop led by Maggie Ishak (Focal Point Business & Executive Coach) and Stacie Lynn (CEO of In The Light Strategies)!

Through the DISC & CliftonStrengths Assessments, attendees gained invaluable insights into their communication styles, leadership strengths, and team dynamics. Events like these create real transformation, and what better way to share that impact than through video?

✅ Break the fear of the unknown – Seeing a workshop in action helps future attendees feel confident about joining.

✅ Showcase the impact – More than just information, these sessions create change.

✅ Create an evergreen asset – A well-crafted video keeps the momentum going long after the event ends.

Curious about how video can help your business, brand, or events? No pressure—just a friendly conversation. Always happy to share ideas!

24/02/2025

Every once in a while, we get to tell a story that goes beyond business.

John Hildebrandt, owner of HJA Construction Solutions, isn’t just building basements—he’s creating the spaces where families gather, where friendships grow, where lifelong memories are made.

But before HJA, John was serving in Afghanistan. And then he worked for big national builders completely frustrated that homeowners weren’t getting the quality, transparency, and craftsmanship they deserved.

So he built something better.

✅ Every project starts with listening.
✅ Every space is custom-designed to fit the family who will live in it.
✅ Every build is done with integrity—no shortcuts, no surprises.

We had the privilege of capturing John’s story—why he left the big builders, why he does things differently, and why it matters.

📽 Watch the video and see why HJA Construction is setting a new standard.

12/02/2025

Nobody reads your entire website. Ever.

Your homepage? Skimmed.
Your about page? Barely glanced at.
Your services page? Maybe a few bullet points.

But give them a 2-minute Brand Story Video, and suddenly, they know who you are, why you do what you do, and why they should choose you—all before they ever scroll past the first section of your site.

A Brand Story Video is like turning your entire website into a compelling, engaging, mini-movie. It grabs attention, builds trust, and makes your audience feel something. And when people feel something, they take action.

Stop hoping visitors will dig through paragraphs to understand your brand. 𝗦𝗵𝗼𝘄 𝘁𝗵𝗲𝗺. 𝗟𝗲𝘁 𝘆𝗼𝘂𝗿 𝘀𝘁𝗼𝗿𝘆 𝗱𝗼 𝘁𝗵𝗲 𝘀𝗲𝗹𝗹𝗶𝗻𝗴.🎥

11/02/2025

The Best Part of the Headshot Lounge by Focus Films? The Moment It Clicks.

We’ve seen it happen over and over again. Someone steps in front of the camera, adjusting their jacket, unsure of how to pose. They give us that “I’m not photogenic” look.

Then, with the right lighting, a little guidance, and a genuine smile—it clicks.
That moment when they see their photo and say, “Wow, that actually looks great.” That’s why we love doing this.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗲 𝗸𝗻𝗼𝘄 𝘁𝗵𝗶𝘀 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗴𝗶𝘃𝗲𝗮𝘄𝗮𝘆. 𝗜𝘁’𝘀 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗹𝗹 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘂𝘀𝗲.

📷 They’ll update their LinkedIn profile.
📷 They’ll add it to their website.
📷 They’ll use it for speaking engagements and promotions.

And long after the event is over, their brand, confidence, and credibility will be stronger because of it.

That’s why we love the Headshot Lounge. Because it’s not just about the photo—it’s about the value it brings.

10/02/2025

📸 𝗘𝗹𝗲𝘃𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗙𝗼𝗰𝘂𝘀 𝗙𝗶𝗹𝗺𝘀 𝗛𝗲𝗮𝗱𝘀𝗵𝗼𝘁 𝗟𝗼𝘂𝗻𝗴𝗲!

What’s the one thing attendees actually use after an event? A professional headshot.

That’s exactly what we delivered last week at the Windstorm Insurance Network Conference in Dallas, TX! 🎯

Attendees walked away with polished, high-quality headshots for LinkedIn, company profiles, and personal branding—while sponsors and event organizers got a high-engagement activation that drove foot traffic and social media buzz.

💡 Why Conferences Love the Headshot Lounge:

✅ Professional & Fast – Quick, polished headshots in minutes
✅ Drives Engagement – Increases networking & event interaction
✅ Sponsorship Gold – A premium branding opportunity for vendors
✅ Social Media Buzz – Attendees proudly share their photos & tag your event

If you're planning a conference and want to offer attendees something they genuinely value, let’s chat!

📅 Now booking 2025 events!
📩 DM me or book a call: https://calendly.com/focusfilms/30min

31/01/2025

Is your marketing strategy missing something?

📉 Low engagement rates
🌐 High bounce rates
💰 Stagnant sales
👥 Struggling to connect with your audience

Many strategies suffer from these problems.

Video marketing might be your solution.

Here are the facts:

🔹 Including a video on landing pages can boost conversions by 80%.
🔹 Videos increase engagement and decrease bounce rate.

But the benefits don't stop there.

- Videos in marketing can lead to a 157% increase in organic traffic.
- Consumers watch an average of 16 hours of video weekly.
- Videos give a human touch to brands, creating trust and connection.

So, what makes a powerful video marketing strategy?

1. **Identify Goals:**
- Define exactly what you want your videos to achieve.

2. **Understand Your Audience:**
- Who are you speaking to?

3. **Create Compelling Content:**
- Use storytelling and emotional narratives to engage viewers.

4. **Plan and Schedule:**
- Stick to a timeline, but stay flexible.

5. **Budget Wisely:**
- Quality over quantity in video content.

Success isn't instant, but with the right approach, video marketing can transform your business.

Ready to integrate video into your strategy?

Let’s make your brand stand out.

30/01/2025

Are you missing out on video marketing ROI?

💡 80% increase in conversion rates with videos
🔢 Videos boost organic traffic by 157%
🏆 91% of businesses use video
📈 69% prefer learning via video

Businesses face fierce competition. Video is a game-changer. It grabs attention. Drives engagement and sales.

Not convinced?

The brain consumes video content 60,000x faster than text. Engaging narratives activate multiple brain areas. Trigger emotional responses for a lasting impact.

Thinking of starting video marketing? Consider these steps:

🎯 Set clear goals. Define success metrics.
👥 Analyze your audience. Know preferences.
🎨 Conduct a creative audit. Ensure quality.
🗓 Schedule timelines. Stay flexible.
💰 Budget smartly. Calculate ROI.

What’s your strategy?

Partner with experts like Impact or Focus Films. Elevate your brand stories. Engage and convert.

Still thinking? Let video marketing transform your business today.

29/01/2025

Struggling to boost engagement and conversions in your marketing strategy?

Facing challenges in capturing your audience's attention?

Traditional content falls short in today's digital-first world.

Low engagement: Web pages have high bounce rates.

Static content lacks emotional connection and impact.

Your brand misses opportunities for memorable storytelling.

A strategic video marketing approach changes everything. Videos increase user engagement, reduce bounce rates, and enhance conversion rates. Nielsen reports that adding a video can increase landing page conversions by up to 80%.

Transform your brand's narrative through visual storytelling.

Understand your audience and tailor content that resonates.

Incorporate videos across platforms like social media, blogs, and ad campaigns.

Integrate emotionally engaging, data-driven narratives to captivate and retain your audience.

Embrace this powerful tool to drive tangible results.