29/08/2026
As part of our “How It Started” interview series, we had the pleasure of chatting with Oz Pariser, CEO of Kite Cannabis, a recently launched cannabis brand in Connecticut rooted in quality, intentionality, and a deep appreciation for the plant’s potential.
Oz became interested in cannabis in his early 20s during a period of personal and spiritual exploration, at a time when he was focused on learning more about himself, becoming more introspective, and gaining new perspectives on life. Cannabis played a role in that process by helping him slow down, reflect, and approach experiences with a different mindset.
He spent his entire life involved in athletics, and martial arts, finding cannabis to be a valuable tool for recovery, relaxation, and stress management. It offered an alternative to alcohol that felt more aligned with the healthy and intentional lifestyle he wanted to live. He also appreciated cannabis for its ability to enhance creativity and deepen experiences with music, art, movement, and human connection. Over time, Oz came to view cannabis not simply as a recreational product, but as a versatile tool that can serve different purposes for different people depending on their goals and needs.
Check out the whole interview at BudsFeed.com and give Kite a follow.
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