13/01/2026
As part of our “How It Started” interview series, we had the pleasure of chatting with Brian Byars, Co-Founder, Partner & CEO of Higher Standard, a wellness-focused cannabis brand gummies formulated to address specific needs and concerns, including for pain and for sleep.
Brian joined up with two partners who, like himself, appreciated what h**p gummies could do and were annoyed by how inconsistent the products on the market were. They saw that one gummy would turn you into a philosopher, and the next wouldn’t take the edge off. That’s why they decided to launch Higher Standard – to make their own gummies they could trust would work well and be consistent.
Check out the whole interview at BudsFeed.com and give a follow.
Are you a cannabis entrepreneur with a growing business and want to be interviewed? Slide into our DM’s.
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