Pioneer Utility Resources

  • Home
  • Pioneer Utility Resources

Pioneer Utility Resources Pioneer Utility Resources, a utility communications co-op, partners with 230 community-owned utilities and state associations in 33 states. Our team of experienced communicators, web experts and designers offer industry content and support.

We share writing, photography and marketing best practice ideas for public power utilities. Here are a few social guides for keeping our community healthy:

1) We love hearing from our community! But profanity, hate speech or personal attacks are not allowed.
2) Comments are welcome, but should be focused on the topic at hand. Do not promote a business or product.
3) Please do not post excessive links, inappropriate photos or videos, or material that infringes on copyright. Posts that violate any of these guidelines may be removed. We will try to contact you to explain the removal of your post, but we cannot guarantee we will be able to connect. Likes by Pioneer do not constitute endorsement. Employees might participate in our social media sites, but they do not represent the official voice of this utility.

We share writing, photography and marketing best practice ideas for public power utilities. Here are a few social guides for keeping our community healthy:

1) We love hearing from our community! But profanity, hate speech or personal attacks are not allowed.
2) Comments are welcome, but should be focused on the topic at hand. Do not promote a business or product.
3) Please do not post excessive links, inappropriate photos or videos, or material that infringes on copyright. Posts that violate any of these guidelines may be removed. We will try to contact you to explain the removal of your post, but we cannot guarantee we will be able to connect. Likes by Pioneer do not constitute endorsement. Employees might participate in our social media sites, but they do not represent the official voice of this utility.

Operating as usual

Are you setting realistic expectations for consumers? Follow these five steps to create a solid communication foundation...
04/06/2021

Are you setting realistic expectations for consumers? Follow these five steps to create a solid communication foundation for your broadband efforts:
https://WordSouth.com/2021/04/crowdfiberconsumerexpectations/.

via CrowdFiber WordSouth #RuralBroadband #Broadband

Are you setting realistic expectations for consumers? Follow these five steps to create a solid communication foundation for your broadband efforts:
https://WordSouth.com/2021/04/crowdfiberconsumerexpectations/.

via CrowdFiber WordSouth #RuralBroadband #Broadband

Pioneer Social content targets three communication goals: educate, inform, entertain.As we celebrate #EffectiveCommunica...
01/06/2021

Pioneer Social content targets three communication goals: educate, inform, entertain.

As we celebrate #EffectiveCommunication Month, what goals guide you?

#UtilityPioneers #PowerOn

Pioneer Social content targets three communication goals: educate, inform, entertain.

As we celebrate #EffectiveCommunication Month, what goals guide you?

#UtilityPioneers #PowerOn

To get ready for this week’s broadband summit, learn how public power utilities can use COVID-19 funds for #RuralBroadba...
01/06/2021

To get ready for this week’s broadband summit, learn how public power utilities can use COVID-19 funds for #RuralBroadband:
https://www.Electric.coop/treasury-guidance-on-broadband-funds-leans-toward-high-speeds-low-prices.
via NRECA #UtilityPioneers #MorePowerfulTogether #FiberDelivers

To get ready for this week’s broadband summit, learn how public power utilities can use COVID-19 funds for #RuralBroadband:
https://www.Electric.coop/treasury-guidance-on-broadband-funds-leans-toward-high-speeds-low-prices.
via NRECA #UtilityPioneers #MorePowerfulTogether #FiberDelivers

Stephen Smith/WordSouth explores how only #FiberDelivers #RuralBroadband needs by 2030:www.Human.Cornell.edu/industry-le...
27/05/2021

Stephen Smith/WordSouth explores how only #FiberDelivers #RuralBroadband needs by 2030:
www.Human.Cornell.edu/industry-leaders-agree-fiber-gold-standard-broadband-delivery
via College of Human Ecology at Cornell, NTCA - The Rural Broadband Association

Stephen Smith/WordSouth explores how only #FiberDelivers #RuralBroadband needs by 2030:
www.Human.Cornell.edu/industry-leaders-agree-fiber-gold-standard-broadband-delivery
via College of Human Ecology at Cornell, NTCA - The Rural Broadband Association

Think of joining a communications co-op as a mix of coupon clipping and a time machine.* Learn how you can join our co-o...
26/05/2021

Think of joining a communications co-op as a mix of coupon clipping and a time machine.*

Learn how you can join our co-op to unlock some pretty amazing benefits:
https://ReachtheARC.com/membership/
via ARC Media #UtilityPioneers #CoopNation

*Time travel is not technically possible with cooperation, but it feels like it sometimes.

Think of joining a communications co-op as a mix of coupon clipping and a time machine.*

Learn how you can join our co-op to unlock some pretty amazing benefits:
https://ReachtheARC.com/membership/
via ARC Media #UtilityPioneers #CoopNation

*Time travel is not technically possible with cooperation, but it feels like it sometimes.

Distance makes the heart grow… hmmm. Remote working complicates staff recognition efforts. Jonathan Farmer offers five i...
25/05/2021

Distance makes the heart grow… hmmm.

Remote working complicates staff recognition efforts. Jonathan Farmer offers five ideas for celebrating employees near and far:
https://www.PioneerUtilityResources.com/2021celebratestaff/

#UtilityPioneers #TakeFivewithFarmer

Distance makes the heart grow… hmmm.

Remote working complicates staff recognition efforts. Jonathan Farmer offers five ideas for celebrating employees near and far:
https://www.PioneerUtilityResources.com/2021celebratestaff/

#UtilityPioneers #TakeFivewithFarmer

Struggling with local content? Beth Tokioka at Kauai Island Utility Cooperative shares six award-winning tips to build a...
24/05/2021

Struggling with local content? Beth Tokioka at Kauai Island Utility Cooperative shares six award-winning tips to build a strong magazine:
https://www.PioneerUtilityResources.com/2021spotlight/

#UtilityPioneers #CoopNation #SpotlightonExcellence

Struggling with local content? Beth Tokioka at Kauai Island Utility Cooperative shares six award-winning tips to build a strong magazine:
https://www.PioneerUtilityResources.com/2021spotlight/

#UtilityPioneers #CoopNation #SpotlightonExcellence

We had to postpone yesterday's webinar, but we still want to make sure you know how to make your website easy for anyone...
21/05/2021

We had to postpone yesterday's webinar, but we still want to make sure you know how to make your website easy for anyone to use. Alt text, savvy (and simple!) links, handy headings and colors choices top our list of website accessibility practices:
https://www.PowerfulWeb.com/2021/03/5-quick-tips-to-web-accessibility/

via Powerful Web #UtilityPioneers #PublicPower #CoopNation

We had to postpone yesterday's webinar, but we still want to make sure you know how to make your website easy for anyone to use. Alt text, savvy (and simple!) links, handy headings and colors choices top our list of website accessibility practices:
https://www.PowerfulWeb.com/2021/03/5-quick-tips-to-web-accessibility/

via Powerful Web #UtilityPioneers #PublicPower #CoopNation

Record returns, new board members and an invite for more utilities to join our co-op topped our member meeting news! Lea...
20/05/2021
Pioneer Reports Record Returns, New Board Members and Expanded Membership - Pioneer Utility Resources

Record returns, new board members and an invite for more utilities to join our co-op topped our member meeting news!

Learn more: https://www.pioneerutilityresources.com/2021membermeeting/

What happens when you mix award-winning content with teams of industry experts and technology innovators? Good chemistry. Pioneer Utility Resources’ 2021 member meeting highlighted the financial and creative benefits of mixing Pioneer’s staff with fellow “scientists” from ARC Media, Efficien...

May covers bloomed with features on lineworkers, inspiring members and political leaders fighting for consumers. Read ou...
17/05/2021

May covers bloomed with features on lineworkers, inspiring members and political leaders fighting for consumers. Read our favorite May features:
https://www.PioneerUtilityResources.com/wp-content/uploads/2021_05-Features.pdf

#UtilityPioneers #MorePowerfulTogether

May covers bloomed with features on lineworkers, inspiring members and political leaders fighting for consumers. Read our favorite May features:
https://www.PioneerUtilityResources.com/wp-content/uploads/2021_05-Features.pdf

#UtilityPioneers #MorePowerfulTogether

Drive-by meetings, fiber builds, sales playbooks and 186 more ideas from utility communicators. Meet “StoryConnect,” a p...
13/05/2021

Drive-by meetings, fiber builds, sales playbooks and 186 more ideas from utility communicators. Meet “StoryConnect,” a podcast packed with ways to make life easier.
https://WordSouth.com/podcast

via WordSouth #UtilityPioneers #StoryConnect

Drive-by meetings, fiber builds, sales playbooks and 186 more ideas from utility communicators. Meet “StoryConnect,” a podcast packed with ways to make life easier.
https://WordSouth.com/podcast

via WordSouth #UtilityPioneers #StoryConnect

We loved sharing digital advertising tips in April’s Northwest Public Power Association - NWPPA Bulletin. Miss it? We sh...
12/05/2021

We loved sharing digital advertising tips in April’s Northwest Public Power Association - NWPPA Bulletin. Miss it? We shared the tips on our blog and wrote an eBook about it, too!
https://www.PioneerUtilityResources.com/targetads/
#UtilityPioneers #PublicPower

We loved sharing digital advertising tips in April’s Northwest Public Power Association - NWPPA Bulletin. Miss it? We shared the tips on our blog and wrote an eBook about it, too!
https://www.PioneerUtilityResources.com/targetads/
#UtilityPioneers #PublicPower

Does your website leave some consumers in the dark? Join us May 20 on Global #Accessibility Awareness Day to learn how t...
11/05/2021

Does your website leave some consumers in the dark? Join us May 20 on Global #Accessibility Awareness Day to learn how to remove barriers to content. Register: https://WordSouth.com/webinars
via WordSouth #UtilityPioneers

Does your website leave some consumers in the dark? Join us May 20 on Global #Accessibility Awareness Day to learn how to remove barriers to content. Register: https://WordSouth.com/webinars
via WordSouth #UtilityPioneers

The eye of a hurricane may be silent, but communication never stops. During Hurricane Preparedness Week, bolster your cr...
06/05/2021

The eye of a hurricane may be silent, but communication never stops. During Hurricane Preparedness Week, bolster your crisis communication plan with our eBook “Coping with a Crisis”: https://www.PioneerUtilityResources.com/crisispreview/
#UtilityPioneers #CoopNation

The eye of a hurricane may be silent, but communication never stops. During Hurricane Preparedness Week, bolster your crisis communication plan with our eBook “Coping with a Crisis”: https://www.PioneerUtilityResources.com/crisispreview/
#UtilityPioneers #CoopNation

A NRECA report found 200+ co-ops plan to deploy #broadband. Are you in the mix? Get best practices from peers to help yo...
05/05/2021

A NRECA report found 200+ co-ops plan to deploy #broadband. Are you in the mix? Get best practices from peers to help you make solid connections:
https://www.PioneerUtilityResources.com/broadbandebook/

#UtilityPioneers #RuralBroadband #CoopNation

A NRECA report found 200+ co-ops plan to deploy #broadband. Are you in the mix? Get best practices from peers to help you make solid connections:
https://www.PioneerUtilityResources.com/broadbandebook/

#UtilityPioneers #RuralBroadband #CoopNation

03/05/2021
May Magazine Numbers

Our team wrote, edited and designed 694 pages for 110 magazines in May, sharing your stories with 1.3+ million homes and businesses.

Learn more ways our teams have good chemistry together at tomorrow's member meeting: www.PioneerUtilityResources.com/2021ampreview/
#UtilityPioneers #MorePowerfulTogether #CoopNation #StoryConnect

Wrapping the office with warm Ruralite memories. 💖Quilted blocks from members marked our golden anniversary in 2004. Our...
30/04/2021

Wrapping the office with warm Ruralite memories. 💖

Quilted blocks from members marked our golden anniversary in 2004. Our co-op celebrates 67 years of service at our member meeting next week!
#UtilityPioneers #MorePowerfulTogether

Wrapping the office with warm Ruralite memories. 💖

Quilted blocks from members marked our golden anniversary in 2004. Our co-op celebrates 67 years of service at our member meeting next week!
#UtilityPioneers #MorePowerfulTogether

Before you start your next advertising campaign, explore digital targeting options and learn how new technology (social ...
29/04/2021

Before you start your next advertising campaign, explore digital targeting options and learn how new technology (social mirroring, mobile conquesting, native ads and more) can boost your reach:
https://www.PioneerUtilityResources.com/targetads/
#DigitalAdvertising #CoopNation #PublicPower #UtilityPioneers

Before you start your next advertising campaign, explore digital targeting options and learn how new technology (social mirroring, mobile conquesting, native ads and more) can boost your reach:
https://www.PioneerUtilityResources.com/targetads/
#DigitalAdvertising #CoopNation #PublicPower #UtilityPioneers

Ready for National #ElectricalSafety Month? Pioneer Social delivers safety content all year long. Not a member? Learn ho...
28/04/2021

Ready for National #ElectricalSafety Month? Pioneer Social delivers safety content all year long. Not a member? Learn how we create and curate value-driven content:
https://www.PioneerUtilityResources.com/tools/pioneer-social/
#UtilityPioneers #ReachtheARC

Ready for National #ElectricalSafety Month? Pioneer Social delivers safety content all year long. Not a member? Learn how we create and curate value-driven content:
https://www.PioneerUtilityResources.com/tools/pioneer-social/
#UtilityPioneers #ReachtheARC

We're sharing social strategies and tips to make life easier(!) with the amazing folks powering the Electric Cooperative...
27/04/2021
202104 MS SocialStats

We're sharing social strategies and tips to make life easier(!) with the amazing folks powering the Electric Cooperatives of Mississippi.

Want to learn what social content works both nationally and in the Magnolia State? Watch our session, then share what works for YOU!
https://Vimeo.com/UtilityPioneers/MSsocialstrategies

#UtilityPioneers #MorePowerfulTogether #CoopNation

We're in Mississippi sharing social strategies with our co-op family. Learn national social media stats, get tips for coping with a crisis, then see examples…

Plans falling apart led to new perks and broader member energy efficiency engagement for a small co-op in Eugene, Oregon...
26/04/2021

Plans falling apart led to new perks and broader member energy efficiency engagement for a small co-op in Eugene, Oregon.

Learn how #UtilityPioneer Pam Spettel Blachly-Lane Electric Co-op teamed up with ESG: https://www.PioneerUtilityResources.com/esg_pivot/

#EnergyEfficiency #CoopNation #MorePowerfulTogether

Plans falling apart led to new perks and broader member energy efficiency engagement for a small co-op in Eugene, Oregon.

Learn how #UtilityPioneer Pam Spettel Blachly-Lane Electric Co-op teamed up with ESG: https://www.PioneerUtilityResources.com/esg_pivot/

#EnergyEfficiency #CoopNation #MorePowerfulTogether

The communicators at Cullman Electric Cooperative were all smiles when we interviewed them about their #RuralBroadband e...
22/04/2021

The communicators at Cullman Electric Cooperative were all smiles when we interviewed them about their #RuralBroadband experience. Get seven tips from Brian and Bonnie:
https://www.PioneerUtilityResources.com/cullmanbroadband/
#UtilityPioneers #CoopNation #MorePowerfulTogether

The communicators at Cullman Electric Cooperative were all smiles when we interviewed them about their #RuralBroadband experience. Get seven tips from Brian and Bonnie:
https://www.PioneerUtilityResources.com/cullmanbroadband/
#UtilityPioneers #CoopNation #MorePowerfulTogether

This might be the best #thankalineworker idea yet. 💗Consider our heart strings tugged! #PowerOn #coopnation #utilitypion...
22/04/2021

This might be the best #thankalineworker idea yet. 💗
Consider our heart strings tugged!
#PowerOn #coopnation #utilitypioneers

20/04/2021
Heartpod Ep.1

Journalism with heart. Can it preserve the soul of community? Listen and find out. Pioneer Utility Resources in partnership with the M.J. Murdock Charitable Trust is telling the stories of rural artists who have taken the pandemic’s best blow, overcome the struggle and have found new ways to connect and create.

Listen to the podcast at https://heartofcommunity.transistor.fm/.

Write about heartwarming faces and places in your community to spark warm fuzzies. News is great, but it helps to serve ...
19/04/2021

Write about heartwarming faces and places in your community to spark warm fuzzies. News is great, but it helps to serve it with a hug.
#MondayMotivation #CoopNation #UtilityPioneers

Write about heartwarming faces and places in your community to spark warm fuzzies. News is great, but it helps to serve it with a hug.
#MondayMotivation #CoopNation #UtilityPioneers

Address


Opening Hours

Monday 08:00 - 17:00
Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

Telephone

(503) 357-2105

Alerts

Be the first to know and let us send you an email when Pioneer Utility Resources posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Pioneer Utility Resources:

Videos

Our Story

Welcome to our Facebook community for utility communicators. Are you a Ruralite magazine reader? We have a special page for you: www.facebook.com/Ruralite Pioneer Utility Resources, a co-op for utility communicators, is owned by almost 100 public power members across the nation. Instead of buying power, our members sign up for handy communication tools: magazines, newsletters, annual reports, directories, ballots, t-shirts, social media support, website services and more. Have an idea? We'll help you turn it into a reality. Any publicly-owned utility who uses our services regularly can become a Pioneer member. The only requirement is a written application and a one-time $10 membership fee. Members enjoy the privilege of voting for directors and bylaw changes. In addition, members participate in annual margin allocations through our capital credit program. A utility does not have to take the magazine to be a Pioneer member, but magazine membership adds special privileges. Interested? Learn more at www.PioneerUtilityResources.com.

Nearby media companies