Sofrito Media Group, Inc

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Sofrito Media Group, Inc Sofrito Media Group is a social media company currently located in Brooklyn, NY that manages and produces branded projects for the U.S. Hispanic segment.
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Founded in 1997, Sofrito Media Group is a multi-media company located in Brooklyn, NY that manages and produces branded projects that appeal to the Latino / Hispanic segment. These projects include web properties, live events, social media campaigns, internet radio production, content development and consulting services. Sofrito Media Group was founded by George Torres, an established voice in the Latino Cultural scene. George Torres is a bi-lingual social media / cultural consultant, who in the late 90’s, captured attention on the internet with his personal mission statement of “connecting Latinos to their culture”. George has always drawn inspiration from his personal connection to his cultural heritage. Having been raised alternately between New York and Puerto Rico, he was a living embodiment of the Nuyorican experience earning him the nickname “Urban Jibaro”. George’s creative vision is the blueprint for Sofrito Media Group and it’s growing portfolio of new media products and services. He has over 16 years of experience developing branded projects that appeal to the Latino / Hispanic segment. These include the online blog Sofrito For Your Soul, Radio Capicu as well as Capicu Poetry & Cultural Showcase, a partnership that develops and produces live cultural events. In addition, he recently added social media consulting services to his portfolio to train and develop businesses to effectively execute campaigns that build brand awareness in niche markets. George was the 2013 recipient of the Positive Impact Awards at Hispanicize 2013. George was honored in 2010 in Comite Noviembre’s “Lo Mejor De Nuestra Comunidad (The Best Of Our Community)” Award ceremony for 15 years of work in the Latino community. He remains strongly committed to the Latino community and having developed social impact strategy for Por Tu Familia / NYC Initiative for the American Diabetes Association. George has also served as a partner/advisor to other community collectives including the CASA ANA Project / Dominican Republic and the NY Director of LATISM (Latinos In Social Media). Sofrito Media Group is currently partnered with a national organization to assist in the development of a campaign that will address some of the top health concerns in the Latino community. George has lectured, conducted workshops and participated on panels at many educational institutions including SUNY Albany, Columbia University, NYU, Michigan State University and many more.

Operating as usual

Personal Brand Building WorkbookThinking about building your personal brand?This free resource I created will help you i...
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Personal Brand Building Workbook

Personal Brand Building Workbook

Thinking about building your personal brand?

This free resource I created will help you identify the core of what you have to offer the world.

From exploring your signature offering to understanding where your passion lies this resource will help you create the foundation of your brand.

Questions? Inbox me, I am always a resource.

Like this page and leave a comment if you are interested in getting an advance copy of this brand building workbook befo...
27/09/2020

Like this page and leave a comment if you are interested in getting an advance copy of this brand building workbook before it launches.

While you are at it... sign up for the Siembra newsletter so that you get all of my updates when it comes to art, music, small biz, community and educational events.

http://siembra.substack.com

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16/09/2020
Capicu Culture

Capicu Culture

Capicu Live! is back to celebrate LatinX Heritage Month. Latinx Heritage Month, join us for a night of cultural expression as poets and musicians from New York and Philadelphia come together for this special event, featuring an emerging talent in both our worlds, Brandon aka B. !

This event will be co-hosted by Juan PaPo Santiago of Capicu Culture and Jose Alicea of Souletri and produced by George Torres from Sofrito Media Group

Capicu Live is a new Livestream cultural platform to bring our classic cultural showcase to global audiences. Souletri is a multicultural community coming together to create intimate live artistic events. Together... we bring you this very special show.

★ About Our Feature:

B. is a Brooklyn born poet who began performing at the age of 17. He spent many of his poetic transformative years performing at Capicu’s Open Mics in Brooklyn and learning from his family and peers. More recently, he has branched out and featured at several different venues and continues to aim to work and perfect his craft. Through his poetry, B. speaks out on relationships, mental health, sexuality, current events and more. He is currently working on his first poetic album to be released by early 2021

15/09/2020
CapicuXSouletri Arts & Poetry Showcase

Capicu Live! is back to celebrate LatinX Heritage Month. Latinx Heritage Month, join us for a night of cultural expression as poets and musicians from New York and Philadelphia come together for this special event, featuring an emerging talent in both our worlds, Brandon aka B. !

This event will be co-hosted by Juan PaPo Santiago of Capicu Culture and Jose Alicea of Souletri and produced by George Torres from Sofrito Media Group

Capicu Live is a new Livestream cultural platform to bring our classic cultural showcase to global audiences. Souletri is a multicultural community coming together to create intimate live artistic events. Together... we bring you this very special show.

★ About Our Feature:

B. is a Brooklyn born poet who began performing at the age of 17. He spent many of his poetic transformative years performing at Capicu’s Open Mics in Brooklyn and learning from his family and peers. More recently, he has branched out and featured at several different venues and continues to aim to work and perfect his craft. Through his poetry, B. speaks out on relationships, mental health, sexuality, current events and more. He is currently working on his first poetic album to be released by early 2021

15/09/2020
CapicuXSouletri Arts & Poetry Showcase

Capicu Live! is back to celebrate LatinX Heritage Month. Latinx Heritage Month, join us for a night of cultural expression as poets and musicians from New York and Philadelphia come together for this special event, featuring an emerging talent in both our worlds, Brandon aka B. !

This event will be co-hosted by Juan PaPo Santiago of Capicu Culture and Jose Alicea of Souletri and produced by George Torres from Sofrito Media Group

Capicu Live is a new Livestream cultural platform to bring our classic cultural showcase to global audiences. Souletri is a multicultural community coming together to create intimate live artistic events. Together... we bring you this very special show.

★ About Our Feature:

B. is a Brooklyn born poet who began performing at the age of 17. He spent many of his poetic transformative years performing at Capicu’s Open Mics in Brooklyn and learning from his family and peers. More recently, he has branched out and featured at several different venues and continues to aim to work and perfect his craft. Through his poetry, B. speaks out on relationships, mental health, sexuality, current events and more. He is currently working on his first poetic album to be released by early 2021

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I want to help you win, build your brand and live the life you always wanted. I am not selling you dreams, actually, I am not selling you anything. I am creating a space where you can discuss real problems that entrepreneurs face daily.
So my friend Suset and I are going to discuss Self Sabatoge, Perfection Paralysis and Imposter Syndrome.

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Siembra Sessions: Why Do We Hesitate?

I want to help you win, build your brand and live the life you always wanted. I am not selling you dreams, actually, I am not selling you anything. I am creating a space where you can discuss real problems that entrepreneurs face daily.
So my friend Suset and I are going to discuss Self Sabatoge, Perfection Paralysis and Imposter Syndrome.

Siembra Sessions: Why Do We Hesitate?
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Siembra Sessions: Why Do We Hesitate?

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Micro-influencer marketing, IGTV, and giveaways are just a few Instagram tactics you can use to increase sales and brand awareness.

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10+ Ways To Monetize Your Brand

WHO AM I?

My name is George Torres, otherwise known as the “Urban Jibaro“ and I am a community builder who presents, promotes, and preserves Latino culture via new media. I currently engage via the blog and several social platforms allowing me to build relationships with new people every day. I have recently opened the doors to partner with brands that are relevant culturally, giving you an opportunity to connect with our readers.

After almost 20 years of working in the digital space, I have decided to share my experience with entreprenuers, small business owners, and creative professionals.

SOOOOO WTF HAPPENED IN 2020?

In March 2020, life changed and the world shut down impacting almost every facet of life as we know it. In just two weeks, my company Sofrito Media Group lost over 80k in revenue from live events, speaking engagements, and brand deals.

As our world starts to crumble, I start talking to many of the people who engage with me on social... and the stories are all the same. While we are contemplating losses, we are all trying to pivot and figure out how we can do, what we were doing virtually.

As I was thinking thru this, I realized that one of the projects I had planned to launch in 2021 with my book made more sense to launch now. So I did...

I invited about 140 friends to join me on Facebook in a group called SIEMBRA INITIATIVE. Siembra... which means "to sow" was a perfect opportunity to hear from real people looking for solutions on how to survive this pandemic. So I started facilitating workshops helping them do everything from audit their social footprint to implementing strategy behind each profile positioning them for growth.

As the weeks have gone by, some of these super-talented "cultivators" have been sharing success stories and their peers have been asking to join the group. As I am writing this, I am currently building a platform to scale and expand the number of people I am able to coach, so I decided in the meantime to create a series of classes where I can help some folks start the process of building their brand.

So here we are, I have some time in September and I am donating 4 classes to the community at large. I hope that you find immense value in what I have to share.

The Tik Tok wars have begun...
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Throwback...

25/06/2020
InsureGo Outro

We love to make you look good, and that means creating eye catching social assets to share online.

Here is a custom video outro we created for one of our new client, InsureGo USA

Connect with me today to discuss your social media needs... 516-609-7397

I have a special deal for one of our newest social ads product.Stand out in your timeline with this exciting invite to l...
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urbanjibaro : I will create a dynamic facebook social ad to drive subscribers for $15 on fiverr.com

I have a special deal for one of our newest social ads product.

Stand out in your timeline with this exciting invite to like your page starting at only $15... check out the demo on the link.

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Proud to support this Live Broadcast of the National Puerto Rican Day Parade that will continue to support scholarships ...
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National Puerto Rican Day Parade Special airing on WABC-TV Channel 7

Proud to support this Live Broadcast of the National Puerto Rican Day Parade that will continue to support scholarships thru the pandemic.
#siembrainitiative #quebonitabandera #socialsofrito #capicuculture

WABC-TV and the National Puerto Rican Day Parade (NPRDP) committee announce an exciting 90-minute community celebration taking place on Sunday, June 14 at noon.

Looking for LatinX / AfroLatino writers and storytellers to share experiences, stories, poetry, music, art and recipes w...
11/05/2020
Sofrito For Your Soul Online Magazine, Cultivating Latino Culture Since 1997

Looking for LatinX / AfroLatino writers and storytellers to share experiences, stories, poetry, music, art and recipes with a community that is both engaging and dynamic.

In short, I want to give this website back to the community!

http://www.sofritoforyoursoul.com/i-want-to-give-my-website-back-to-the-community/

Come discover stories on Latinx music, art, spoken word poetry, celebrities, film, politics and Latin America. We cover the issues that matter most to the Latino / Hispanic community.

An active conversation with my coaching clients is how to deal with critics who do not support your brand. I found this ...
05/05/2020
The Loudest Consumers Don't Always Represent the Majority

An active conversation with my coaching clients is how to deal with critics who do not support your brand.

I found this article that we have discussed in class before and I still think has great tips on dealing with this kind of feedback.

Buen Provecho,

George
👨🏼‍🌾🌱

#siembrainitiative

Almost every company has its critics, and now they have access to social media and comment sections.

01/05/2020

Capicu Live!!!

27/04/2020

Please let me reintroduce myself...

My name is George Torres and I love Latino culture.

I am an award-winning digital storyteller and social visibility coach combining my experience as a multi-disciplinary sales and management professional and media development strategist to teach others how to harness the power of their stories and untap their true potential.

My Three Words This Year Were Pivot - Write - Teach. Embracing the global pause, I pivoted into writing a book and I am currently developing hybrid online courses for my digital academy launching in the 3rd quarter of 2020.

As a multi-disciplinary sales and management professional,I have held leadership positions with companies that are global leaders in the culinary arts, hospitality, on-demand printing, and telecommunications industries.

Reasons we should talk about potential partnership opportunities:

I am an Innovative and creative strategist and a strong leader with 23+ years of digital experience, 15 years + of Social Media Marketing experience and the proven ability to manage a business holistically. I am also a tech-savvy teacher and communications professional with a solid understanding of the web and online marketing with a strong focus on Social Media Technologies / Engagement practices.

I am a change agent in art circles, community projects, and professional development platforms. Most of my life I was disappointed in the fact that our Latino stories were not documented in our history textbooks. Inspired by the lack of context of our contributions in the United States and inspired by the kitchen conversations with my grandmother about her community work, I created Sofrito For Your Soul, the first Latino website to document our stories.

I am a Key Note Speaker and I have co-founded, created, developed, and produced live and multi-media events for companies such LATISM, Hispanicize, Wells Fargo, NYU, Columbia University, Toyota, Jetblue, Capicu Cultural Showcase, and The School of Poetic Arts in NYC just to name a few.

I look forward to connecting with you if you are a like-minded, forward-thinking entrepreneur and business leader who knows their story can be harnessed into powerful growth.

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I invite you to join the Social Sofrito list so that I can keep you in the loop about incredible opportunities for you to network, build your business and participate in community driven social good projects that I have personally curated or from partners I trust. These events may include real life events, conferences, meetups, webinars, podcasts and social media campaigns. In addition, there may be opportunities for us to combine our strengths and collaborate, this is an open invite to see what it is that Sofrito Media Group is up to. Most importantly... you will get these invites in a timely fashion.
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