
22/06/2025
Cleverest marketing tactic of the week
Itâs free. Itâs magical. And itâs generous.
Rachel Zegler stepping out onto the balcony of the London Palladium at 9pm each night to sing Donât Cry For Me Argentina.
The team behind Evita gives the crowd outside a moment to remember, and in return, what happens?
Phones out. Videos everywhere. Friends tagged. Stories told. Tickets Googled.
Reciprocity in action.
Give people something remarkable (first) and theyâll give back tenfold.
Visibility. Reach. Buzz. All organic.
Bravo to the marketing minds behind this at The Jamie Lloyd Company. Genius.
I have so much FOMO....I would love to go.....but sure wasn't that the plan?
This is not my pic....I wish it was đđ¤Ş