Gen Z Influencers

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Gen Z Influencers Gen Z Influencers is where you can find the latest on authentic, targeted marketing by and for Generation Z.

With 10 years experience working with teens and teens, no one knows GenZ like KidzVuz.

30/10/2020

KidzVuz began at a kitchen table in 2010 and grew into a vibrant community that gave a voice and a platform to kids, parents, and brands.
2020 has been a tough one for everyone. At KidzVuz, we spent much of the spring and summer thinking about who we were, who we are, and who we want to be. After many months of consideration, we have decided that KidzVuz will close its doors permanently. We are sad to say goodbye, but also full of gratitude, pride, and optimism for the future.
As the first company to fully recognize the power of kid influencers, we gave kids a chance to “Have Their Say”, while helping our clients engage with the only customers whose opinion truly matters. For ten years, through our online video campaigns and incomparable live events, we we made a meaningful impact on our KidzVuz kids: giving them countless opportunities to speak their mind, get cool stuff, try new things, meet celebrities, walk the red carpet…and learn that what they say matters. We also proudly supported the parent blogger community, many of whom we are so grateful to call friends. Parent bloggers provided the lift-off we needed in the beginning, and in turn, KidzVuz supported them through steady paid work that valued their voices and their platforms.
As a community, we’ve supported causes that we all deeply care about. We are honored that so many charitable organizations trusted us as partners.
The KidzVuz family is a special one, and we have loved watching our KidzVuz kids grow into teenagers and even college kids. We humbly hope that working with KidzVuz helped them gain the confidence to go out in the world and make a difference. To our KidzVuz Stars: We can’t wait to see what you do next. We know the future is bright because you will be leading the way.
Thank you for the past ten years. We will miss you.
Keep Shining,
Rebecca and Nancy

How much "sharenting" is too much? Gen Zers weigh in.
04/06/2019

How much "sharenting" is too much? Gen Zers weigh in.

“I should get to control what is shared about me.”

Who knows Gen Z better than anyone? Gen Z.
31/03/2019

Who knows Gen Z better than anyone? Gen Z.

They’re the most diverse generation in American history, and they’re celebrating their untraditional views on gender and identity.

Great article to help you understand just who influencers are, anyway!
28/02/2019

Great article to help you understand just who influencers are, anyway!

From firecrackers and superfans to buddies and icons, new research from Insight Kids reveals how different types of social stars build relationships with young audiences.

You don't need super expensive, mega watt influencers to get your message across. All you need is authenticity. Are You ...
04/02/2019

You don't need super expensive, mega watt influencers to get your message across. All you need is authenticity. Are You Ready for the Nanoinfluencers?

Influencers are so 2014. And microinfluencers are so last week. Now advertisers see value in people with as few as 1,000 followers: the nanoinfluencers.

Great piece in the New York Times today about understanding teens, tweens and social media.
18/01/2019

Great piece in the New York Times today about understanding teens, tweens and social media.

Don’t add to the drama. Take it in stride and coach your kids as they work to resolve things on their own.

Think EVERYONE is shopping on Amazon?  Think again.  An interesting read on why Gen Z isn't shopping on the e-retail gia...
07/01/2019

Think EVERYONE is shopping on Amazon? Think again. An interesting read on why Gen Z isn't shopping on the e-retail giant. Hint: it's because Gen Z responds to different marketing triggers than older generations! KidzVuz knows Gen Z better than anyone. Want to reach them? We know how.

Amazon is not appealing to Gen Z shoppers. These young shoppers seek an engaging experience through social networks. They check with their peers before they shop.

Happy Holidays from KidzVuz!
24/12/2018

Happy Holidays from KidzVuz!

Thanks to our KidzVuz Creators, our bloggers, and our entire KidzVuz network for making 2018 a year to remember. From our KidzVuz Family to yours: Happy Holi...

It's not too late to reach teens, teens and moms this holiday. Just follow our expert advice
14/12/2018

It's not too late to reach teens, teens and moms this holiday. Just follow our expert advice

The holidays are the busiest time of year for both brands and buyers. Brands have to think outside of the [gift] box when it comes to advertising. A combination of influencers, interaction, and online engagement are all part of the winning formula.

How do you reach Gen Z year round? Read our latest blog post on how to reach tweens beyond the holiday season.
12/12/2018

How do you reach Gen Z year round? Read our latest blog post on how to reach tweens beyond the holiday season.

Why limit yourself to holiday marketing when the temperatures dip? Follow our tips to maximize your marketing impact and drive sales all year long. We all tend to think of the Christmas/Hannukah/Kwanza season as THE time to sell. And in general, it’s true. Everyone’s gifting, everyone’s sellin...

Nobody knows kids like KidzVuz.  Check out our new, free e-book all about marketing to Gen Z!
25/06/2018

Nobody knows kids like KidzVuz. Check out our new, free e-book all about marketing to Gen Z!

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