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Adweek BrandShare

The latest from the branded content team . Learn more: http://www.adweek.com/brandshare

03/12/2025

Consumers are rewriting the rules of engagement, turning fragmentation into freedom of choice. Carat breaks down why brands must reimagine media planning as a strategic blueprint that unites storytelling, insight, and human connection.

Media planning is no longer just about placing ads, it’s about finding a way to meet consumers where they are.

02/12/2025

Movie theaters are back, not just as entertainment but as the most impactful screen in media today. With audiences more engaged and diverse than ever, Screenvision Media highlights how cinema offers the kind of shared experience digital can’t replicate.

As advertisers chase distracted audiences across devices, the most engaged consumers are gathering in one place—the movie theater.

01/12/2025

As marketing teams scale up, the challenge isn’t just more content—it’s keeping every asset on brand. Stability AI breaks down how innovative teams are using custom AI platforms to deliver consistent, high-quality creative at speed.

Marketers are under increasing pressure to deliver more creative assets, faster—and with total brand consistency.

25/11/2025

From AI-driven creative intelligence to the rise of retail media and creator partnerships, marketing in 2026 is evolving fast. Kantar reveals how to stay visible, relevant, and trusted as expectations continue to rise.

For marketers, the challenge for 2026 is staying visible, relevant, and trusted as attention splinters and expectations rise.

20/11/2025

The fight for fans’ attention is tougher than ever, with sports battling creators and streamers on every feed. IMG shows that connecting with audiences requires relatable talent, localized content, and long-form engagement, not just flashy highlights.

A look at how marketers can win fans’ attention and move at the speed sports fans now expect.

19/11/2025

The path to a successful product launch means tackling new challenges and reaching customers at every step of their journey. Our new story with Amazon Ads details how Tree Hut used a mix of ads and authentic storytelling to turn their new hand wash campaign into a brand-building moment.

Every brand launching a new product campaign hopes to build the needed momentum during the critical first 90 days of launch.

18/11/2025

While consumers spend over four hours a day with digital audio, many brands still overlook its impact in their media mix. SiriusXM Media showcases how innovative data integration is closing that gap, showing that streaming, podcasts, and satellite audio can drive measurable results and ROI.

Only 4% of media budgets go to audio and in that gap lies missed impressions, precision, and results.

14/11/2025

AI is fundamentally changing how marketing teams create, launch, and optimize campaigns. Treasure Data highlights how, instead of static plans, brands are embracing dynamic systems that learn and react in the moment, delivering creative that truly resonates.

We’re entering the agentic era of marketing—a world where campaigns are guided by AI systems that read the market as it moves.

13/11/2025

Performance ads may drive immediate conversions, but brand advertising builds the trust and awareness that makes every campaign more effective. Amazon Ads highlights that when both work together, marketers achieve stronger results and more sustainable growth.

Marketers face more pressure than ever to prove ROI on every ad dollar, but it doesn’t have to be a choice between brand and performance.

12/11/2025

Seasonal momentum is driving consumers to act, not just browse. Disney Advertising shares that blending content with frictionless shopping experiences helps brands meet audiences where they’re most inspired—ready to buy.

When it comes to holiday content, Disney connects brand partners with viewers who consume countless hours across its platforms during the season.

07/11/2025

AI is transforming how creative teams manage content, connect ideas, and onboard new members. Our latest story with Dropbox highlights how these innovations turn daunting challenges into creative opportunities.

For creative teams asked to do more with less, the uncertainty around AI can feel like a risk, but it’s actually an opportunity.

06/11/2025

Each year, She Runs It honors women in marketing, media, and tech who are true catalysts of innovation. Congratulations to the 2025 Changing the Game honorees!

It’s time again to celebrate the women in marketing, media, and tech who are transforming brands, organizations, teams, and the industry overall.

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