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Adweek BrandShare

The latest from the branded content team . Learn more: http://www.adweek.com/brandshare

01/07/2025

Hop in.
In Backseat Drivers, we ride along with standout voices in marketing. First up: 13 questions with Alex Morgan.
▶️ Catch the debut episode: https://adweek.com/backseat-drivers/

Presented by Uber Advertising.

ADWEEK's Backseat Driver | Alex Morgan

01/07/2025

People want hope—stories of collective action, diverse communities, and real solutions. Getty Images recommends reimagining sustainability as something we all build together, built with the power of inclusive storytelling.

It’s time for brands to update how they tell their sustainability stories.

27/06/2025

Streaming may get the spotlight, but pairing it with linear TV unlocks bigger impact. Together, they amplify reach, improve efficiency, and deliver better results. Tatarishares that for modern media planning, it's not either/or—it’s both.

Combining streaming and linear TV creates a more complete, more effective TV advertising strategy.

24/06/2025

Interactive audio ads are turning passive listening into active engagement. Whether your audience is relaxing at home or on the move, voice-activated experiences help spark meaningful connections and drive performance. Our new story with Amazon Ads explains how your brand can take the mic.

Interactive audio turns everyday listening into a performance-driven marketing opportunity.

18/06/2025

With consumer attention at a premium, finding the right ambassador is more important than ever. Human Made Machine breaks down how to elevate your brand’s impact and drive real results.

Marketers face the challenge of choosing ambassadors who not only stand out but also authentically connect with audiences in a crowded digital landscape.

17/06/2025

Audio advertising isn’t what it used to be. SiriusXM Media explains that if you’re still treating audio as an afterthought on your media plan, it’s time to reconsider its place in your strategy.

It’s time to stop thinking of digital audio as a nice-to-have for your media plan.

16/06/2025

The FAST boom is shifting gears. As younger viewers embrace ad-supported streaming, DIRECTV shares how original programming, live events, and influencer-led channels are setting a new standard and drawing serious ad dollars.

As audiences embrace free ad-supported television, savvy advertisers are following suit.

12/06/2025

Interruptive ads are going stale. Our new story with Fetch dives into why and how the savviest marketers are embracing a more compelling alternative: rewards-based advertising.

Reward-based advertising programs are the fresh choice over stale, interruptive ad formats.

05/06/2025

For Gen Z, sharing content isn’t just entertainment—it’s how they connect, express themselves, and explore new interests. Meta for Business’s research with BAMM Global reveals how brands can foster authentic connections with 18- to 24-year-olds on Facebook and Instagram by adapting to the way they communicate and consume media today.

Marketers need to understand that if they want to connect with Gen Z, content is the new hello.

03/06/2025

Relevance is everything—but too many marketers are relying on outdated data. Our new research report with GumGum reveals how real-time context can help brands connect more meaningfully, while staying privacy-forward.

New research from ADWEEK Branded and GumGum explores how contextual advertising can close the relevance gap.

29/05/2025

AI is transforming marketing, but it’s not a silver bullet. The best results happen when marketers use AI to amplify proven strategies, not replace them. Stirista breaks down why AI should be your engine, not your driver.

AI isn’t the future of marketing or advertising—smarter marketers are.

28/05/2025

Ever felt bombarded by the same ad over and over while streaming your favorite shows? You’re not alone, and it’s a problem for both viewers and advertisers. Amazon Ads details why brands need advanced, performance-based frequency strategies that adapt to real consumer behavior.

In a landscape of deprecating ad IDs, ad frequency capping is not as effective as it used to be.

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