Adweek BrandShare

25/07/2025

Who really owns influencer marketing: creative, content, PR, or paid media? Maybe that’s the wrong question. Weber Shandwick explores why the most effective influencer strategies are those designed to work across disciplines, platforms, and communities.

The modern media landscape demands a new approach to influencer engagement that goes beyond silos.

22/07/2025

The influencer game has changed. It’s no longer about popularity—it’s about performance. Awin shares how brands can finally connect creator campaigns to real business outcomes with affiliate marketing.

In today’s high-pressure, ROI-driven climate, traditional influencer marketing metrics no longer cut it.

18/07/2025

The future of music streaming isn’t either ad-free or free—it’s both. As more platforms introduce ad-supported subscription tiers, SiriusXM Media shares that brands have a growing opportunity to reach listeners in personal, meaningful moments.

Opportunities with ad-supported music content will continue to grow, providing both brands and listeners value.

15/07/2025

Today’s consumers are overwhelmed with ads across every screen and platform. So, what’s the key to breaking through? Epsilon spotlights how smarter use of data, identity resolution, and dynamic creative helps brands reach the right people with the right message at the right time.

To break through the fragmented digital landscape, brands need a foundation of solid data and technology to deliver the experiences consumers want.

09/07/2025

Agentic AI is generating a lot of noise—but not a lot of clarity. We hit the streets in Cannes to hear what people really think, then talked with Amazon Ads to find out what marketers actually need to know.

08/07/2025

YouTube isn't just for brand awareness—it's a powerful tool for conversions, lead generation, and direct response. Think with Google shared what Wpromote’s Darren D’Altorio has to say about how marketers can use creator partnerships, social-tested assets, and aligned KPIs to drive results on YouTube.

A look at what’s changed with YouTube and how best to capitalize on the opportunity it represents today for brands.

01/07/2025

Hop in.
In Backseat Drivers, we ride along with standout voices in marketing. First up: 13 questions with Alex Morgan.
▶️ Catch the debut episode: https://adweek.com/backseat-drivers/

Presented by Uber Advertising.

ADWEEK's Backseat Driver | Alex Morgan

01/07/2025

People want hope—stories of collective action, diverse communities, and real solutions. Getty Images recommends reimagining sustainability as something we all build together, built with the power of inclusive storytelling.

It’s time for brands to update how they tell their sustainability stories.

27/06/2025

Streaming may get the spotlight, but pairing it with linear TV unlocks bigger impact. Together, they amplify reach, improve efficiency, and deliver better results. Tatarishares that for modern media planning, it's not either/or—it’s both.

Combining streaming and linear TV creates a more complete, more effective TV advertising strategy.

24/06/2025

Interactive audio ads are turning passive listening into active engagement. Whether your audience is relaxing at home or on the move, voice-activated experiences help spark meaningful connections and drive performance. Our new story with Amazon Ads explains how your brand can take the mic.

Interactive audio turns everyday listening into a performance-driven marketing opportunity.

18/06/2025

With consumer attention at a premium, finding the right ambassador is more important than ever. Human Made Machine breaks down how to elevate your brand’s impact and drive real results.

Marketers face the challenge of choosing ambassadors who not only stand out but also authentically connect with audiences in a crowded digital landscape.

17/06/2025

Audio advertising isn’t what it used to be. SiriusXM Media explains that if you’re still treating audio as an afterthought on your media plan, it’s time to reconsider its place in your strategy.

It’s time to stop thinking of digital audio as a nice-to-have for your media plan.