Adweek BrandShare

31/07/2026

As trust declines and audiences seek connection, brands must offer more than claims of excellence. Our story with Texas A&M University about its brand platform shows how centering community and impact can create meaning people believe in.

23% of respondents to a 2024 Pew survey had no confidence that scientists act in the best interests of the public.

30/07/2026

Every marketer has a story. Most never get the spotlight. SurveyMonkey wanted to change that.

They launched the Curiosity Awards, a first-of-its-kind program celebrating the boldest marketers in their customer community.

To make it land, they brought in ADWEEK for editorial credibility, co-created content, and reach across digital and events.

The results:
📈 600K brand impressions�
📄 11K page views
📥 450 guide downloads

This is ADWEEK’s ctrl+A at its best: turning a brand's vision into a story people want to engage with.

See the Curiosity Awards come to life: https://www.adweek.com/sponsored/portraits-in-curiosity/

Check out more of ctrl+A’s work: https://www.ctrl-a.studio/

30/07/2026

Marketers have more AI tools than ever, but too much time is still spent managing systems and repetitive tasks. TikTok highlights that agentic AI signals a shift toward intelligent solutions that connect platforms, streamline workflows, and help teams focus on outcomes instead of process.

Marketers don’t need another AI tool; they need something that works across systems already in place, allowing them to focus on business outcomes.

28/07/2026

The shopping journey does not end when a customer enters the store. Grocery TV breaks down why the aisle is still a critical moment for CPG marketers where visibility, relevance, and timing can shape what ends up in the basket.

As shopper behavior, receptivity, and measurement evolve, the store should be treated as a strategic media channel rather than the final point of distribution.

27/07/2026

Ad sales teams are navigating rising expectations for speed, personalization, and performance across increasingly complex channels. New insights from Salesforce show how AI and connected revenue operations can reduce friction, free up selling time, and strengthen advertiser relationships.

Ad sales teams are redefining growth amid fragmented audiences, demanding buyers, operational friction, and increasingly embedded AI-driven ex*****on.

24/07/2026

From veterans and military families to patients, caregivers, and global communities, people want institutions that turn ideals into action. Our story with Texas A&M University looks at how the institution is doing that through student-built mobile medical clinics, partnerships with creators and philanthropies, and research storytelling that makes complex work feel relevant and human.

A deep dive into how Texas A&M turns purpose into proof, translating service, research, and participation into tangible, large‑scale impact at home and worldwide.

23/07/2026

AI-powered search is turning discovery into a conversation, and brands need to be part of it. Our new story with Gist breaks down the three mindset shifts marketers need to stay visible and relevant in this new landscape.

AI has transformed online search from a quest into a conversation, and brands need to make sure they’re included.

20/07/2026

In a media world defined by fragmentation and fleeting attention, the theater stands out as a place where audiences are fully present and engaged. Screenvision Media details how cinema offers a powerful complement to the media mix by combining scale, attention, and shared cultural moments.

It may be time to reconsider the role the theatrical experience can play within a modern media mix.

06/07/2026

As cookies weaken and privacy expectations rise, marketers are rethinking what replaces legacy targeting. Livewire shares that gaming’s behavioral identity infrastructure may be the answer already in play.

Gaming’s behavioral identity framework can help marketers reach audiences across fragmented media.

02/07/2026

People are skeptical of institutions that talk about values without showing the work behind them. Our new story with Texas A&M University details how the university is meeting that challenge by honoring service members, clarifying complex research for broad audiences, and giving communities tangible ways to participate in its mission.

A deep dive into how Texas A&M turns purpose into proof, translating service, research, and participation into tangible, large‑scale impact at home and worldwide.