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Adweek BrandShare

The latest from the branded content team . Learn more: http://www.adweek.com/brandshare

25/11/2025

From AI-driven creative intelligence to the rise of retail media and creator partnerships, marketing in 2026 is evolving fast. Kantar reveals how to stay visible, relevant, and trusted as expectations continue to rise.

For marketers, the challenge for 2026 is staying visible, relevant, and trusted as attention splinters and expectations rise.

20/11/2025

The fight for fans’ attention is tougher than ever, with sports battling creators and streamers on every feed. IMG shows that connecting with audiences requires relatable talent, localized content, and long-form engagement, not just flashy highlights.

A look at how marketers can win fans’ attention and move at the speed sports fans now expect.

19/11/2025

The path to a successful product launch means tackling new challenges and reaching customers at every step of their journey. Our new story with Amazon Ads details how Tree Hut used a mix of ads and authentic storytelling to turn their new hand wash campaign into a brand-building moment.

Every brand launching a new product campaign hopes to build the needed momentum during the critical first 90 days of launch.

18/11/2025

While consumers spend over four hours a day with digital audio, many brands still overlook its impact in their media mix. SiriusXM Media showcases how innovative data integration is closing that gap, showing that streaming, podcasts, and satellite audio can drive measurable results and ROI.

Only 4% of media budgets go to audio and in that gap lies missed impressions, precision, and results.

14/11/2025

AI is fundamentally changing how marketing teams create, launch, and optimize campaigns. Treasure Data highlights how, instead of static plans, brands are embracing dynamic systems that learn and react in the moment, delivering creative that truly resonates.

We’re entering the agentic era of marketing—a world where campaigns are guided by AI systems that read the market as it moves.

13/11/2025

Performance ads may drive immediate conversions, but brand advertising builds the trust and awareness that makes every campaign more effective. Amazon Ads highlights that when both work together, marketers achieve stronger results and more sustainable growth.

Marketers face more pressure than ever to prove ROI on every ad dollar, but it doesn’t have to be a choice between brand and performance.

12/11/2025

Seasonal momentum is driving consumers to act, not just browse. Disney Advertising shares that blending content with frictionless shopping experiences helps brands meet audiences where they’re most inspired—ready to buy.

When it comes to holiday content, Disney connects brand partners with viewers who consume countless hours across its platforms during the season.

07/11/2025

AI is transforming how creative teams manage content, connect ideas, and onboard new members. Our latest story with Dropbox highlights how these innovations turn daunting challenges into creative opportunities.

For creative teams asked to do more with less, the uncertainty around AI can feel like a risk, but it’s actually an opportunity.

06/11/2025

Each year, She Runs It honors women in marketing, media, and tech who are true catalysts of innovation. Congratulations to the 2025 Changing the Game honorees!

It’s time again to celebrate the women in marketing, media, and tech who are transforming brands, organizations, teams, and the industry overall.

06/11/2025

The 2025 Meta Agency Awards spotlight campaigns that maximize growth, embrace measurement, and prove bold ideas drive real impact. Our new story with Meta shares the eight categories and their winners, all celebrated for their excellence.

Created in partnership with ADWEEK, The 2025 Meta Agency Awards celebrate agencies creating impactful work for their clients.

05/11/2025

Transparency in agency partnerships starts with clear communication. Rise exec Kristin Jones explains how real trust grows when clients know their goals come before industry conventions or hidden agendas.

Kristin Jones of Rise discusses transparency in the current agency world, building customer trust, and evolving to meet clients’ needs.

05/11/2025

From Lifetime Achievement to awards for Innovation, Tech, Creators and more, The Adcolor Conference and Awards celebrates those who rise up and reach back. Congratulations to all the 2025 honorees, nominees, leaders and futures.

The ADCOLOR Awards recognize those who embody the organization’s mission of “Rise Up. Reach Back.”

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