
18/07/2025
Each summer, design thrives on the Côte d’Azur as the Design Parade returns to Hyères and Toulon [the main exhibitions are open until Sept 7 and Nov 1, respectively], turning the spotlight on emerging talent and innovative design. In this year’s edition, the festival once again makes full use of the architectural gem that is Villa Noailles and the vibrant city of Toulon [69 Cours Lafayette, Map]. Here’s some of the exhibitions we liked the most.
At Villa Noailles, Le Miroir exhibition reflects on 25 years of creative exploration by Spanish designer Jaime Hayon. More than a retrospective, it’s a journey into Hayon’s mind: the first room recreates his studio—chaotic, colourful, alive—while the second space showcases key pieces from across his career. For Hayon, the boundaries between art, craft, and design have always been porous. “It’s not about objects,” he explains, “but about evolution—ideas, hands, purpose.”
In Toulon, Russian designer Harry Nuriev, founder of NYC-based Crosby Studios, presents The Transformist Apartment, a dystopian, immersive setting. Rooted in his philosophy of Transformism, Nuriev’s work invites us to question the shifting nature of objects and their meanings. With shape-shifting furniture and fluid materials, the installation blurs the line between function and feeling.
A more playful tone defines Petits Mondes, an exhibition dedicated to children’s design. From toys to multifunctional furniture, it draws inspiration from historical pieces and iconic creators—such as Enzo Mari, Bruno Munari, and Katsumi Komagata—celebrating design as a language of wonder and play.
Anaïs Fernon’s work in the Matière sensible exhibit highlights cork, a humble material with high ecological value, creating objects that link environmental awareness with aesthetic sensitivity.
Monoprix teams up with Jean-Baptiste Fastrez, a former Design Parade winner, to present Chroma: a line of vibrant, collectible everyday metal objects—on sale from September 14.
Photos are by Luc Bertrand.