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(B2B) RelishMix: Social content strategy, tracking and tactics for movies, linear and streaming

RelishMIX analyzes activity across all major social media platforms, tells you exactly how well you are tracking and precisely how to improve - powered by RelishMix proprietary technology that tracks all movies, television series and streaming programs B2B �

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02/07/2025

RelishMix DOTS (JURASSIC WORLD: REBIRTH): RelishMix is spotting incredible reach for Rebirth after Uni’s social media campaign, which counts 921 million followers across TikTok, YouTube, Instagram, Facebook and X, 206% above action-adventure sci-fi genre norms. The YouTube viral repost rate stands at 26:1, “which is excellent — plus 219M monstrous views on Facebook, plus the studio has fed over 50 videos into the mix on YouTube which is notably exceptional,” says the social media analytics corp. The movie’s social media star is Jonathan Bailey with his 5.4M Instagram fans. Scarlett Johansson and Mahershala Ali are off the grid.

Universal's fourth post Covid July 4th stretch win, Jurassic World Rebirth, is looking at a $28M opening Wednesday sans Tuesday previews.

28/06/2025

RelishMix DOTS (F1): RelishMix reports that F1‘s social media reach is a massive 845.6M across TikTok, YouTube, Facebook, X and Instagram “+62% above action adventure genre norms with notable late video view growth on Instagram over 400M.” F1‘s reach is right around Mission: Impossible – Final Reckoning (847.2M) and ahed of Fast X‘s 798M.

'F1' the Brad Pitt Apple Original Films is expected to deliver an opening north of $40M-$50M while Universal/Blumhouse's 'M3GAN 2.0' is expected to crash. Previews of $10M were a record for Apple Original Films.

22/06/2025

RelishMix DOTS (28 YEARS LATER and ELIO): RelishMix reports that 28 Years Later‘s social media universe of 225.5M was running +24% above horror franchise genre norms across TikTok, Facebook, X, YouTube and Instagram combined. 28 Years Later‘s SMU was ahead of Sony/Blumhouse’s Insidious: Red Door (188.5M followers) which opened to $33M back in July 7-9, 2023.

Pre-release social media universe stats on Elio according to RelishMix were pacing -30% below first installment family animation genre norms across TikTok, Facebook, X, YouTube and Instagram combined at 272.5M “sans the creation of unique pages for the film while running between the studios’ and production company’s big social networks.”

Adds Relish, “Negative-leaning convo on Elio is bearing the weight of past disappointments from Disney and Pixar, as well as those who are cautious given the film’s delayed release by almost a year (editor’s note, Elio‘s original release date was March 1, 2024), given how the movie was supposed to debut last summer. Comments include, ‘Looks like a fun movie, but Pixar’s quality really seems to be diminishing,’ and, ‘Pixar is dead. This looks absolutely atrocious. All these new ones look the same!’ and, ‘Damn why did they announce this like a couple months ago only to release it like around a year later.”

At the Thursday night box office, '28 Years Later' is seeing $5M+ previews, while Disney's 'Elio' is seeing $2.5M-$3M from combined Wednesday and Thursday previews. '28 Years Later' opening to $28M-$30M, while 'Elio' eyeing $22M+.

13/06/2025

RelishMix DOTS (HTTYD): RelishMix reports that the social media universe for HTTYD stand at 608.3M across Facebook, X, Instagram, TikTok and YouTube which is higher than the SMU reach for Lilo & Stitch before opening (552.2M) and it’s ahead of Sonic the Hedgehog 3 (530.1M).

Updated Friday AM: Universal is reporting $8.6M for last night’s previews at 3,200 sites for How to Train Your Dragon and when Wednesday early access screenings are included that number rises to $11.1M. Excellent start. Similar to Lilo & Stitch, there’s a lot of millennial love for How to Train ...

06/06/2025

RelishMix DOTS (BALLERINA): Social media org RelishMix says: “Convo on Ballerina is running positive for action fans excited to see one of their favorite franchises expand in glorious fashion. The cast is the cause of a lot of the film’s positive sentiments including Ana de Armas, who has gained a lot of good will in other roles, and the promise of a returning Keanu Reeves as John Wick. Some comments are, ‘I love Ana de Armas, and I’m so excited to see her doing this kind of film after No Time to Die. She was the best Bond Girl!’ and ‘I didn’t actually expect Keanu to show up in the movie, glad he is gonna be in it!’ plus, ‘Did I spy Norman Reedus? Between Ian McShane, Keanu, and the legendary Mr. Lance Reddick‘. Many are pleased with the direction of this film and the action spotlighted in the trailer, sharing, ‘I was wondering if they were going to do a spinoff with the dancers! This looks EPIC!!!’ and, ‘I really hope that this is the start of a trilogy.'”

RelishMix also notes that Reedus has the most social media followers from the Ballerina cast with his activated 19.2M, and de Armas has 15M fans, while Reeves is still off the grid for his movies.

Including Wednesday and Thursday night previews, John Wick spinoff 'Ballerina' looks to do $3.5M-$4M in preview box office.

01/06/2025

RelishMix DOTS (KARATE KID and BRING HER BACK): Karate Kid at 7.2 DOTS with 5.9 SMU. Bring Her Back, Social media universe across TikTok, Instagram, etc. was 50M per RelishMix, which is ahead of Hereditary (44M) before opening and just under NEON’s Cuckoo (53M, $3M opening).

Positive word of mouth that RelishMix spotted included fans of the Philippou’s Talk to Me, as well as excitement over their trailer, some horror fans remarking that the movie looks like a throwback to 1989’s Pet Sematary.

'Lilo & Stitch' in its second weekend at the U.S. box office will tower over 'Karate Kid: Legends' & 'Bring Her Back'

25/05/2025

RelishMix DOTS (LILO & STITCH and MI: FINAL RECKONING): RelishMix reports that Lilo & Stitch‘s social media universe had a reach of 552M across TikTok, YouTube, Instagram, Facebook and X, which is on par with Little Mermaid and 43% above live-action family movies. Positive word of mouth on social per the analytics corp with many raving about the design of Stitch, as well as the casting of this live-action feature take of the 2002 animated title.
Mission: Impossible – Final Reckoning has a mind-boggling, massive social media reach of 847M, propped heavily by social media influencers. That blows away the social media universe of Dead Reckoning (530M) and it’s well ahead of Fast X‘s 798.5M. “Super social pioneer Tom Cruise has his 47.2M fans fully activated as well as Angele Basset’s 8.6M, Hannah Waddingham (also in Lilo & Stitch this weekend) at 1.5M, with more cast at Cannes after parties, on Fallon and more — with over 100M views throttled on Tom Cruise’s Instagram and other social channels,” says RelishMix.

The social media measurement firm adds, “Convo on Mission: Impossible: The Final Reckoning is solidly positive as fans of almost 30 years of action spectacles are preparing for one last promised cinematic venture. Cruise’s dependable stardom is powering this film yet again, as is the premium theatrical experience. Fans declare, ‘Tom Cruise never fails to deliver cinematic marvels. Something about the scenes when Tom is running, it’s so damn cool! You can really feel the intensity,’ and ‘We’ve trusted him since 1996, and 2025 nothing has changed. Looking forward to watching this in IMAX.’ The variety of cool and intense action set pieces are enticing many, sharing, ‘hanging by an airplane is a crazy stunt,’ and, ‘man this is going to be a treat to watch in cinema… those set pieces!'”

The mega Memorial Day weekend at the box office is off to a great start with 'Lilo & Stitch' eyeing a Disney preview best for holiday at $14M and 'Mission: Impossible - Final Reckoning' Looking at $8M Franchise record.

18/05/2025

RelishMix DOTS (FINAL DESTINATION: BLOODLINES): RelishMix reports that the social media universe for Bloodlines is 353.3M across TikTok, YouTube, X, Instagram and Facebook, which is 75% ahead of horror franchise norms. Star Brec Bassinger spoke to her nearly 2M activated fans. Those online have been buzzing about this being Tony Todd’s final role as well as the need to see Bloodlines in Imax.

(HURRY UP TOMORROW): Social media universe reach was at 130M+ according to RelishMix, and they noticed the push:

“The Weeknd is not only engaging his 180M fans, but he’s vigorously feeding materials across his social network with 80+ million views on TikTok plus more on Facebook and X, with Jenna Ortega activated to her 37.2M fans on IG,” reports the analytics org. But despite the traffic, The Weeknd faithful were cynical says RelishMix: “Negative convo on Hurry Up Tomorrow is rampant, mostly from fans of The Weeknd who have no idea what this movie is about. Comments include, ‘When the trailer is this messy you know the movie sucks,’ and, ‘God, I hate trailers where you have no idea what the movie is about.’ Some feel the creative priorities depicted in the trailer are questionable while others simply can’t take The Weeknd seriously in this context, ‘Style over substance summed up in a trailer,’ and, ‘I’m not going to watch a movie just because it has a famous music star. Some musicians are decent actors but this whole musicians in acting roles are getting out of hand.'”

New Line and Warner Bros' 'Final Destination: Bloodlines' is off to great start with $5.5 million in Thursday previews at the U.S. box office.

04/05/2025

RelishMix DOTS: (THUNDERBOLTS*): Thunderbolts*‘ social media universe stands at 570M according to analytics corp RelishMix, which is not far from Captain America: Brave New World‘s near 600M, but lower than Guardians of the Galaxy Vol 3‘s 709.7M followers across TikTok, YouTube, X, Instagram and Facebook. Pugh is not only the key cast driver in the run-up, but her well-boosted videos have driven over 23M views. Also on board are Harbour at 9.4M fans and Julia Louis-Dreyfus at 1.8M.

Disney/Marvel Studios' 'Thunderbolts*' is off to a good start with $11M in Thursday night previews.

27/04/2025

RelishMix DOTS (THE ACCOUNTANT 2): Social media reach for Accountant 2 stood at 92M across TikTok, YouTube, Facebook, X and Instagram per RelishMix before opening. That was higher than The Accountant’s 82.6M with a further boost from Bernthal’s 3.8M fans, Daniella Pineda’s 177K followers and Cynthia Addai-Robinson’s 104K followers.

Conservative estimate for Warner Bros' 'Sinners' is that it lands with a $45M second weekend at 3,347, but don't be shocked if there's much more.

19/04/2025

RelishMix DOTS (SINNERS): Social media reach on Sinners was pretty big at 222.5 million per RelishMix across X, Instagram, YouTube, TikTok and Facebook. That’s higher than the social media universe before the release of comps Us (123M), Nope (179.8M) and Candyman (144.3M, $22M opening). Jordan and co-star Hailee Steinfeld are socially activated with 24M followers apiece. Among the positive reaction online, RelishMix noticed that fans loved how the trailer didn’t give everything away, and they love how Coogler and Jordan are a combo much like Tim Burton and Johnny Depp.

Warner Bros' $90M period vampire movie Sinners is looking like it will open to $40 million over the Easter box office frame.

13/04/2025

RelishMix DOTS (WARFARE, THE AMATEUR, DROP): In regard to Warfare‘s social media reach across TikTok, YouTube, Instagram, X, and Facebook, RelishMix counts 81.7M followers, which is 22% below genre war norms and trailing Civil War‘s 101M followers, and Warner Bros’ Chris Hemsworth-Michael Shannon post-9/11 Afghanistan movie 12 Strong, which had 105.4M followers before opening in 2018 for an opening of $15.8M.

The Amateur is playing as expected on the coasts while Warfare has invaded South Central and West. Social media reach across TikTok, X, Facebook, Instagram and YouTube stood at 98M before opening for Amateur, which is ahead of The Beekeeper (63.8M), which the movie’s opening isn’t far from at $16.5M. Perhaps Rami Malek has a new career in meat and potato action movies ala Jason Statham and Liam Neeson. Upside for playability and exhibition: Amateur is a professional at the box office with at least a 60-day window to PVOD, Disney being the guardian of such length. Worldwide debut for the $60M net production of Amateur is $32.2M.

RelishMix says that the social media universe (DROP) for the Christopher Landon directed movie at 191M was ahead of The Monkey (148.5M) and Longlegs (130.5M).

The weekend box office will see 'A Minecraft Movie' lead again in its second weekend with $80 million.

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