
08/04/2025
We’re thrilled to celebrate our incredible talent in her new role as Global Artistic Director for one of Denmark’s most iconic furniture design brands.
A true multi-hyphenate, Helena is more than a supermodel. She’s a photographer, UNHCR, the UN Refugee Agency Goodwill Ambassador, philanthropist, and creative force. Now, she brings her timeless eye and values-driven vision to the world of interior design.
This partnership is a powerful example of authentic, integrated and purpose-led brand alignment. Helena and BoConcept share a deep connection to Danish culture, craft and a belief in thoughtful design that makes an impact.
From fashion to furniture, Helena continues to break boundaries and redefine influence, showing how talent can inspire across industries when the fit is just right.