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BYOB Agency works with health insurance agencies, brokers & service professionals looking to create content and establish online credibility.

Monthly Social Media Posting Services, 1:1 Coaching and More!

07/11/2025

The posts you've been putting out for months are telling a story about how you show up, what you prioritize, and whether you're consistent.

Prospects don't just see your latest post. They scroll back through weeks, sometimes months, of your content before deciding whether to reach out.

They're looking for proof that you understand their world, that you show up reliably, and that you're not just another broker broadcasting the same generic insurance content.

Every post is a data point. Individually, they might not mean much. But together? They form a pattern that either says "this person gets it" or "this person is just like everyone else."

Want more strategies to build trust through your content?

Subscribe to my newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6866443613073670144

06/11/2025

Most brokers treat LinkedIn like a task to check off. Post something, anything, and move on.

But prospects aren't seeing individual posts in isolation. They're scrolling through months of your content, forming opinions about whether you're credible, consistent, and worth their time.

The audit tells you what story you're actually telling.

Are you only showing up to sell? Do your posts prove you understand their challenges? Is there any pattern at all, or does it look scattered?

You can't fix what you don't measure. And you can't build trust if you don't know what message you're sending.

Need help creating content that actually builds credibility? Visit http://www.byobagency.com

05/11/2025

Most health insurance brokers have been posting on LinkedIn all year without actually looking at what story those posts are telling.

Prospects aren't judging you on one post. They're scrolling through months of content, forming opinions about your credibility and whether you're the broker they need.

Swipe through to see what your LinkedIn might be accidentally telling them, and why it matters before January.

04/11/2025

Most brokers wait until January to figure out their content strategy. By then, they're already behind.

Learn the five steps that actually work. But here's what nobody tells you about implementing them...

You don't need to be perfect at all five right away. Pick one. Maybe it's batching content so you're not scrambling every day. Or maybe it's finally blocking time to actually engage with the people commenting on your posts.

The brokers who dominate their feed in Q1 aren't doing anything magical. They just spent December setting up a system they can actually stick to.

Which one are you tackling first? Message me on LinkedIn if you want to talk through building a system that works for you.

03/11/2025

Your LinkedIn isn't a broadcasting platform. It's a trust-building tool. Every post is either demonstrating that you get your clients' challenges, or it's just adding to the noise.

The difference between content that converts and content that gets ignored is specificity.

Generic health insurance tips could come from anyone. Posts that address the actual pain points your ideal clients face make you irreplaceable.

Before you post again, ask yourself, “does this prove I understand their world, or am I just filling space”?

Want more strategies like this? Subscribe to my newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6866443613073670144

31/10/2025

Brokers spend hours crafting the perfect post, publish it, get decent engagement, but then they disappear for two weeks because they're exhausted or out of ideas.

Meanwhile, the broker posting simple observations daily is building something those perfect posts can't replicate: familiarity.

When you prioritize consistency over perfection, prospects start recognizing your name in their feed. They begin associating you with specific topics.

When they finally need a broker, you're not a stranger they found through a Google search. You're the person who's been helping them understand this industry for months.

This could be a quick industry update, a client question you answered yesterday, or an observation from your morning. These simple posts compound into trust faster than monthly masterpieces ever will.

Struggling to stay consistent with your LinkedIn content? Message me and let's talk about making it sustainable.

** #**LinkedInStrategy

30/10/2025

Many brokers struggle with the belief that every post needs to be groundbreaking. But you need to remember that your prospects aren't looking for perfection. They're looking for consistency.

Just as trust in any relationship is built through repeated small interactions rather than one grand gesture, your LinkedIn presence grows through daily helpfulness, not monthly masterpieces.

Each step you take in mastering consistent posting is a step towards not just personal achievement, but also making it easier for the right clients to find you.

Ready to turn your expertise into consistent content that attracts clients?

Visit http://BYOBAgency.com and let's make it happen.

29/10/2025

Most health insurance brokers think about LinkedIn posting all wrong.

They wait for something profound to say. They craft the perfect post. Then they disappear for a week.

Meanwhile, the brokers building real momentum are showing up daily with simple, helpful content that compounds into trust.

Learn exactly why your daily post matters more than you realize, and what's really happening behind the scenes when you show up consistently.

Swipe through if you've ever wondered whether that "insignificant" daily post is actually worth it.

28/10/2025

Most health insurance brokers quit posting right before it starts working.

They show up for a few weeks, see minimal engagement, and assume it's not worth the effort. What they don't realize is that trust doesn't build in days. It compounds over months.

The prospects who eventually choose you aren't making that decision based on your latest post. They're making it based on the cumulative effect of seeing your name, your insights, and your consistency over time.

Every post you publish is doing work you can't measure yet. It's making you familiar. Then trusted. Then the obvious choice when someone finally needs a broker.

The brokers building real momentum right now aren’t more talented. They're not saying anything revolutionary. They're just showing up consistently while everyone else is waiting for inspiration to strike.

Struggling to stay consistent with your content? Message me and let's talk about how to make it sustainable.

27/10/2025

Every single post you publish is working behind the scenes in ways you can't see.

The prospects who eventually hire you won't remember your best post, but they will remember that you were consistently present when they needed guidance.

Your daily post is about building the foundation for tomorrow's clients, not today's engagement.

Need help turning your expertise into consistent content that attracts clients? Visit http://BYOBAgency.com and let's make it happen.

24/10/2025

The pressure to be original every day isn't making you a better marketer. It's stealing time from the clients who actually need you.

Your clients don't need you to be a creative genius. They need you to be present, helpful, and consistent. They need to see you often enough that when their employee calls panicking about a claim denial, YOUR name comes to mind first.

Stop treating every post like it needs to reinvent the wheel. Start treating your best content like the valuable asset it is.

What's one piece of content you've already created that deserves a second life this week? Maybe it's a client win, an industry update, or advice you find yourself giving repeatedly.

Take that content. Look at it from a different angle. Share the lesson instead of just the story. Turn it into a question. Make it about your audience's challenge instead of your solution.

You're not being repetitive. You're being strategic.

Want to build a content strategy that works with your schedule instead of against it? Message me on LinkedIn and let's talk about how to make your expertise work harder for you.

23/10/2025

Not every post deserves to be repurposed. Some content is meant to live once and move on. But certain pieces have staying power. You just need to know what to look for.

Here's how to identify content worth extending:

It sparked multiple conversations

You keep referencing it in real life

It contains a "how" or a "why"

It addresses a pain point you hear repeatedly

It made YOU think differently

The best content isn't always brand new. Sometimes it's just giving your best ideas the attention they deserve.

Tired of creating content from scratch every single day?

At BYOB Agency, we help health insurance brokers turn their expertise into consistent, high-impact content without the daily stress.

Visit http://BYOBAgency.com to learn how we make it happen.

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About Us.

We are Scott and Nancy founders of BYOB Agency, a husband and wife team who have built six figure online businesses separately AND together! So many people make the world of entrepreneurship look easy. It's NOT.

They don't show you some of the NORMAL struggles so many of us go through. Trust me, we have been there.... From bankruptcy, to starting over from scratch, one thing has remained consistent.... and that is the need to show up authentically and consistently for your audience.

Many of the influencers out there tell you to show up consistently for your audience. They just don't always tell you, how to do this.... or how much work it takes.