BYOB Agency

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BYOB Agency BYOB Agency works with health insurance agencies, brokers & service professionals looking to create content and establish online credibility.

Monthly Social Media Posting Services, 1:1 Coaching and More!

LinkedIn doesn't reward the broker with the fanciest posts.It rewards the one who keeps coming back.Two posts a week is ...
13/10/2026

LinkedIn doesn't reward the broker with the fanciest posts.

It rewards the one who keeps coming back.

Two posts a week is enough to stay on your network's radar, and each one fits in a single sitting.

Which format would you try first?

Save this for your next planning session.

LinkedIn shows every post to a small test group first. How that group responds in the first hour decides whether your po...
09/10/2026

LinkedIn shows every post to a small test group first. How that group responds in the first hour decides whether your post travels any further.

So posting more doesn't help much if nobody stops to read. Posting something useful does. Answer a real question, share an honest take, and give people a reason to comment.

Want help building a LinkedIn presence people stop for? Send a message.

Brokers hear "be consistent on LinkedIn" and start posting anything to stay active. Generic tips, news articles with no ...
07/10/2026

Brokers hear "be consistent on LinkedIn" and start posting anything to stay active. Generic tips, news articles with no comment, quotes over mountain sunsets.

The problem is LinkedIn shows each post to a small test group first. If that group scrolls past, the post stops there.

A better source of content is already in your inbox.

If one client asked how a deductible differs from an out-of-pocket maximum, plenty of people in your network are wondering the same thing. Answer it in a post, the way you'd explain it on the phone.

Want help turning client questions into LinkedIn posts? Send a message.

You've spent years learning plan design, enrollment rules, and how to explain a deductible without anyone's eyes glazing...
05/10/2026

You've spent years learning plan design, enrollment rules, and how to explain a deductible without anyone's eyes glazing over. Your clients know it. The people who haven't met you yet don't.

A clear LinkedIn profile and a steady habit of sharing what you know is how that changes.

If you want help getting your expertise in front of the right people, send me a message

Your best clients send people your way because you come to mind at the right moment. Showing up on LinkedIn does the sam...
02/10/2026

Your best clients send people your way because you come to mind at the right moment. Showing up on LinkedIn does the same thing with people you haven't met yet.

It doesn't take a big time commitment, just a steady habit of sharing what you already know.

Message me if you want help building that habit without adding hours to your week.

You've spent years building trust with clients. That reputation is real, but it doesn't always show up online.Before som...
01/10/2026

You've spent years building trust with clients. That reputation is real, but it doesn't always show up online.

Before someone reaches out, they look you up. If your profile is a job title and an old headshot, they have no way of knowing what your clients already know.

If you want a second set of eyes on your profile, send me a DM.

That choice starts long before the first meeting. It happens when prospects read your take on auto-renewal or see your n...
30/09/2026

That choice starts long before the first meeting. It happens when prospects read your take on auto-renewal or see your name in their feed week after week.

Familiarity builds trust, and trust is what gets you the call.

If you want to become that name in your network, DM me.

Being good at your job gets you referrals. Showing up online gets you found by everyone else.Health insurance brokers do...
28/09/2026

Being good at your job gets you referrals. Showing up online gets you found by everyone else.

Health insurance brokers don't need to be content experts. They need to be present enough that when someone is ready to make a decision, they already know your name.

Consistency is the strategy.

Many brokers treat LinkedIn like a podium, focused entirely on what they're putting out.Relationships don't form that wa...
25/09/2026

Many brokers treat LinkedIn like a podium, focused entirely on what they're putting out.

Relationships don't form that way, on LinkedIn or anywhere else. They form through back and forth. Contribution builds trust faster than broadcast does.

Reach out if you want help thinking through what this could look like for your content.

When you comment on someone else's post, it shows up in your own network's feed too, putting you in front of new people ...
23/09/2026

When you comment on someone else's post, it shows up in your own network's feed too, putting you in front of new people while supporting theirs.

LinkedIn's algorithm also weighs comments more heavily than likes, especially early on.

That's why a broker spending fifteen minutes a day on thoughtful comments often gets more reach than someone posting daily updates.

Reach out if you want help building this into your content strategy.

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