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BYOB Agency works with health insurance agencies, brokers & service professionals looking to create content and establish online credibility.

Monthly Social Media Posting Services, 1:1 Coaching and More!

01/08/2025

This wisdom hits differently when you're a health insurance broker watching competitors take August off while prospects are quietly forming opinions about who they'll trust come October.

Every piece of valuable content you share today, every relationship you nurture this month, every insight you provide while others are silent...these are the seeds that will grow into your most successful enrollment season yet.

You can't change the branding work you didn't do last August, but you can absolutely plant the seeds for next year's harvest right now.

What's one seed you're planting this August to grow your business?

Share your strategy below and let's motivate each other to make the most of this quiet month!

31/07/2025

Unpopular opinion: August is the most important month for health insurance brokers, not October.

Here's why this matters: October success is determined by August preparation, not October effort. Prospects make emotional decisions about trust long before they make logical decisions about plans, and your competitors are literally giving you a free competitive advantage by disappearing.

Most brokers treat August like a throwaway month and then wonder why they're scrambling for scraps during open enrollment. By October, prospects have already decided which brokers they trust.

They're not evaluating your expertise during that frantic phone call...they decided months ago based on who showed up consistently when everyone else checked out.

The brokers dominating Q4 aren't working harder in October...they're working smarter in August.

While your competitors extend their vacations, you have the stage to yourself. Use it.

Learn more here - https://byobagency.com/

30/07/2025

While your competitors extend their summer vacations, there's a massive opportunity hiding in plain sight.

I broke down why August is actually the most strategic month for health insurance brokers. Most treat it like a throwaway month, then wonder why they're scrambling for attention during open enrollment.

The brokers who understand this timing advantage will dominate Q4. Swipe through to discover how to use August's quiet period to your advantage.

Learn more here - https://byobagency.com/

29/07/2025

When prospects start their insurance research in September, they'll remember the broker who was helpful during the quiet month, not the one who suddenly appeared with everyone else's sales pitches. You're building familiarity and trust before the buying pressure begins, which gives you a massive competitive advantage when decision time arrives.

The brokers who show up consistently in August position themselves as trusted advisors, while those who disappear get lumped in with every other broker making desperate pitches in October.

Ready to transform your August strategy into your Q4 advantage?

Visit our website to discover how we help health insurance brokers turn their expertise into powerful content that attracts ideal clients.

28/07/2025

Most health insurance brokers live in a constant state of uncertainty.

Will this be the year prospects finally call?

Will referrals come through?

Will I hit my goals or struggle to pay the bills?

The brokers who thrive aren't necessarily the smartest or most experienced. They're the ones who build relationships before they need them.

While your competitors are extending summer vacations, you have a golden opportunity. August is when you plant the seeds for October's harvest. It's when you become the trusted voice prospects turn to when they're ready to make decisions.

The anxiety disappears when you stop hoping for business and start attracting it. When you consistently share valuable insights, answer common questions, and demonstrate your expertise during the quiet months.

Your ideal clients are forming opinions about brokers right now...even if they're not actively shopping yet. Make sure those opinions position you as the obvious choice.

What's one thing you could do this week to build trust with future clients?

25/07/2025

Your expertise isn't worth much if your ideal clients can't find you or understand what you're saying.

LinkedIn's algorithm now prioritizes authentic voices over corporate messaging.

The brokers winning in 2025 are those who share their knowledge in plain English and show up consistently where their clients are looking.

24/07/2025

The brokers getting the best engagement on LinkedIn in 2025 are those who've ditched the corporate speak. LinkedIn's algorithm now prioritizes authentic voices over polished marketing messages, and your ideal clients are looking for someone who can make complex insurance topics actually understandable.

When you write "I help business owners find health insurance their employees will actually thank them for" instead of "I provide comprehensive group health insurance solutions," you're not dumbing down your expertise. You're making it accessible to the people who need it most.

The platform rewards posts that sound like real conversations because that's what gets people to engage. Your knowledge is valuable...but only if people can understand what you're saying.

24/07/2025

Is your LinkedIn profile still stuck in 2020?

Most health insurance brokers are missing the biggest opportunity LinkedIn has ever offered. With corporate content now making up just 2% of feeds, the platform is practically begging for real people to share real expertise.

Yet I still see profiles filled with generic corporate speak and posts that sound like they were written by committee.

The brokers who are winning right now?

They're the ones sharing their knowledge in plain English, telling real stories, and actually engaging with their audience.

LinkedIn's 2025 algorithm rewards authenticity over polish. The question isn't whether you should adapt...it's whether you'll do it before your competition does.

What's stopping you from showing up as the real expert you are?

23/07/2025

The insurance brokers who are winning on LinkedIn in 2025 aren't the ones with the biggest budgets...they're the ones willing to sound like themselves.

LinkedIn's algorithm shift has leveled the playing field in ways most brokers haven't realized yet. Corporate content now makes up just 2% of feeds, which means your authentic voice carries more weight than any company's marketing department.

The brokers seeing real results are those who've stopped hiding behind industry jargon and started sharing their expertise the way they'd explain it to a friend. They're breaking down complex topics, sharing real client situations, and engaging in actual conversations instead of broadcasting corporate messages.

This isn't about being unprofessional...it's about being relatable. When you write like you talk and share knowledge in plain English, you're not just building an audience. You're building trust with the people who need your help most.

The algorithm rewards authenticity because that's what people actually want to read. LinkedIn has essentially handed insurance brokers a megaphone for their expertise. The question is whether you'll use it to sound like everyone else or to sound like yourself.

23/07/2025

LinkedIn's algorithm just gave health insurance brokers their biggest opportunity yet.

While corporate content shrinks to 2% of feeds, real expertise is taking center stage. The brokers adapting to these changes are seeing real results.

Swipe through to see what's actually working in 2025.

18/07/2025

Your LinkedIn connections are only as valuable as the conversations you create with them.

The gold in your LinkedIn profile isn't in your follower count, it's buried in the meaningful exchanges that transform passive connections into active relationships.

When health insurance brokers focus on depth rather than reach, the path to conversion becomes clear.

17/07/2025

Want to know why some brokers get clients from LinkedIn while others just collect likes?

It's all about crafting posts that start real conversations.

Here are three proven formats that convert on LinkedIn: asking specific questions people actually want to answer, sharing relatable client moments that show your human side, and taking contrary positions that make people think differently about industry norms.

I've used these approaches to help health insurance brokers transform their LinkedIn presence from broadcasting into relationship-building that generates actual business.

Which format would you try first?

If you're ready to stop posting into the void and start creating content that converts, visit www.BYOBAgency.com to learn how we can help amplify your expertise.

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About Us.

We are Scott and Nancy founders of BYOB Agency, a husband and wife team who have built six figure online businesses separately AND together! So many people make the world of entrepreneurship look easy. It's NOT.

They don't show you some of the NORMAL struggles so many of us go through. Trust me, we have been there.... From bankruptcy, to starting over from scratch, one thing has remained consistent.... and that is the need to show up authentically and consistently for your audience.

Many of the influencers out there tell you to show up consistently for your audience. They just don't always tell you, how to do this.... or how much work it takes.