Asia Tech Podcast by Graham Brown

24/10/2021

The human who cannot tell stories has no advantage over the machine that cannot live them.

21/10/2021

Why is AI fuelling the rise of podcasting?
As an AI graduate and podcaster, this is 25 years in the making.

How is AI fuelling the growth of Podcasting? In the Era of the Machine we will seek out more authentic human connection, and the media that allows us to comm...

18/10/2021

The Age of Authenticity where Robots Lift and Humans Serve, machines are perfect and people fallible, AI efficient and mortals vulnerable. Serving means connecting, understanding, empathizing and telling stories.

17/10/2021

How to get booked on podcasts.

Get my free guide ->
https://buff.ly/3qXeDGE

14/10/2021

You've heard a lot about The Hero's Journey but how do you use this framework to raise money for your startup, engage audiences or even land a job at your next interview? https://buff.ly/2UvF9e2

The Hero's Journey in Storytelling Explained by Graham Brown. Storytelling technique for presentations and leadership conversations. https://www.grahamdbrown...

11/10/2021

Leadership in the 2020s means this:

Plant a flag, let people rally round, give your people a voice.

You don't need to be an expert, you just need to have a better understanding of your follower's problems than anyone else.

10/10/2021

You've all seen him tell the iPhone story, but Steve Jobs' most masterful story wasn't anything to do with phones or ipods. It was this story he told to Cupertino Council 10 years ago to get permission to build Apple's new campus. This video breaks down the Steve Jobs storytelling technique https://buff.ly/3hKDoSc

Unpacking the Steve Jobs Storytelling Technique by Graham Brown.https://www.grahamdbrown.com

07/10/2021

Storytelling is the most important skill of leaders today. If you want to get really good at storytelling, don't wait for the perfect moment to start. Get on stage and start practising your material. You don't need a physical stage, podcasts offer you the most time and cost effective stage today.

04/10/2021

India is the fastest growing podcast market in the world and will within time become the world's biggest

03/10/2021

By the end of the decade 2/3 of the world's middle class will be living in Asia, a combined value of $23 trillion. Think of the opportunities in communications and marketing servicing this market. That's why I'm proud to call Asia my home.

Asia Matters by Asia Tech Podcast

30/09/2021

Without Kryptonite, Superman would be plastic and fake. We love our heroes with human weaknesses. Dare to be vulnerable. Go with the flaw.

27/09/2021

The measure of movie director's skill is his ability to make audiences care about the main character. Francis Ford Coppola made us care about Michael Corleone in The Godfather. Rather than seeing him as a dangerous criminal we empathized with him as trapped by the need for acceptance from his father.

When it comes to telling your own story, think like a Director not an Actor. Here's how to make audiences care
https://buff.ly/3hHcXN6

Think Like a Director not an Actor. Storytelling Technique by Graham Brown https://www.grahamdbrown.com

26/09/2021

Data isn't the new oil. We are drowning in data. Just look at climate change. 1 billion google page results. We've know about climate change since 1890. Has this stopped Global Warming in Canada? No... data isn't the answer. It's attention that changes people. Attention is the new currency of leadership.

23/09/2021

1 billion is big enough

19/09/2021

Before you start a Podcast, define your Audience Avatar.

Defining your Audience Avatar will help you grow your audience over time. And if your audience growth is stuck, here's some advice on how to get to the next level

Here's how...



https://buff.ly/3xqgMgj

16/09/2021

It's all about storytelling: Starbucks doesn't sell coffee, it sells social space
The key to building a successful brand is understanding that people don't connect with content, they connect with context. People don't buy stuff; they buy what stuff does for them.
https://buff.ly/3AGEFlP

13/09/2021

Rather than teach our kids a skill that computers will soon perform better, we should be teaching them to tell stories with data. If Richard Feynman was alive today he wouldn't choose to be a data scientist, he'd be a data storyteller.

12/09/2021

There are 1 billion podcasts listeners in the world today. This episode breaks down the market and explains where we're heading.

09/09/2021

One of the hardest questions to answer well is "what do you do?"
Rather than tell them your job title, here's a better way of engaging your listener.

06/09/2021

Get my free guide

https://buff.ly/3yxYgTi

05/09/2021

Data + Narrowcasting + Audio = Audio 2.0
Podcasting, Spotify Green Room, Google, Searchable Audio, Clubhouse. It's all covered in my explainer video.
https://buff.ly/3jSbTbX

Podcasts, Clubhouse, Fireside, Spotify, Apple, Commercial Radio, Voice Search, Facebook Audio, Twitter Spaces… what does it all mean? In today’s live stream ...

02/09/2021

Reality is negotiable. If you want to define your own reality, you need to be in control of the story you keep telling yourself every day.

30/08/2021

Think of Podcasts not as a content but as connection strategy. How would you business change radically if you created 100 deep connections in the next year through creating a conversation that mattered with people that cared?

29/08/2021

In podcasting today, it's getting easier to produce and harder to promote. Here are 6 growth strategies to grow your audience

Podcast Audience Growth Hacking using Spotify & Apple Data. How will the recent announcements by Spotify and Apple impact your audience growth? Why are your ...

26/08/2021

62% of the world's podcast listenership is in Asia.

Despite this, numerous media outlets / research providers continue to host "global events" and "global surveys" (their words) that fail to include ONE Asian market.

The next time you see them on social, ask where is the #1 largest market (China) #1 most advanced market (Korea) the #1 fastest growing (India) and you'll be amazed how myopic the podcasting industry is

22/08/2021

We consume art because of CONTEXT not CONTENT.

Sure, AI can reproduce a Jackson Po***ck but never be Jackson Po***ck.

When you understand Context, you also understand that the value of your personal brand lies not in creating better content but better context.

19/08/2021

I started XL 10 Minute Leaders Live because I wanted to give everyone a chance to tell their story. I'm a great believer that everybody has a story worth telling. Storytelling isn't executive privilege, storytelling isn't a department, storytelling is everyone's business. https://buff.ly/2VcyiX0

16/08/2021

Content vs Context: Get the inside on how psychology of marketing, branding, leadership and storytelling works
https://buff.ly/3hpNgBF

Content vs Context in Storytelling (Brand Marketing) by Graham Brown. The Psychology of Storytelling. https://www.grahamdbrown.com