07/04/2020
**THIS** is why this little system has a better than fighting chance. A low bar to break-even, a wide net cast, but cast deliberately and aligned with its audience in meaningful ways. It's strategic, it's smart; it's an intelligent vision [...] in how to launch a new platform in an era of massive, incredible costs. They have yet to market to a single person in their planned audience for 4+ months. It's 6+ months before any release to the general public, and Intellivision's already secured a commitment on over 13,000 units. That's roughly 8 percent to the finish line - a finish line they don't have to reach in 2021, it could be 2022 or early 2023..
And beside getting in front of Jimmy Fallon or Ellen or playing easy-to-understand games with Conan on his regular "Conan doesn't know anything about vidja games" segments, or two dozen other celebrity engagements to present to people "this isn't your run-of-the-mill plastic box o' games, and it is a 180 from Sony/Microsoft".. beside advertising on mobile games "Hey, tired of pop-ups, want to play with your real friends?", on top of plans to advertise in malls,
they *still* have a relatively lightly tapped retro market who may be interested in the novelty, or couldn't put a down payment on a $249 system in the worst economic downturn in nearly a century, but could pick one up over the next couple years..
There's a bright future for this new kid on the block.
Intellivision Amico receives 10,000 preorders, only needs 180,000 sold to hit break-even point https://buff.ly/34glzD7 GameDaily chats with Intellivision CEO Tommy Tallarico about the business behind Amico and how the pandemic has affected operations.
