13/09/2025
Dr. Mara Einstein is an internationally recognized expert on deceptive marketing. She is a former TV and advertising executive and the author of 8 books, including 'Hoodwinked.' You might also recognize Dr. Einstein from her appearance in the Emmy-nominated Netflix documentary, Buy Now: The Shopping Conspiracy, which exposes the impact of overconsumption on people and the planet.
Her book 'Hoodwinked' reveals the new world of digital marketing where steady, seductive tactics once used by spiritual charlatans are now applied to sell everything from toothpaste to apps and even political leaders. Through a combination of industry interviews, advertising analysis, and business and scholarly research, Dr. Einstein pulls back the curtain to reveal how marketers co-opt our emotions in the name of corporate profits. Armed with this information, readers can learn to spot cult-inspired marketing so they can decide how, or if, they should engage with it.
Listen on the IndoctriNation Podcast