02/05/2025
It Records Merch Fundraising drive.
Hello to all our friends and supporters. I’m gonna keep it short, sweet and straight to the point. We need to raise a bit of money to keep the label going. Sales have dropped off quite drastically in the world of indie records recently. We do understand why, when your groceries cost double what they used to, a record is a luxury. We appreciate every sale now more than ever. We are determined to keep going and we know that you all want us to as well. It Records has never been a profitable enterprise. All the money we make on our releases goes straight back into the label and we don’t always “make” money on all our releases. The rising cost of every aspect of production is really turning the screw on all your favourite indie labels, including us.
So, we had the idea to do a run of classic “it” logo merch to raise some funds. We’ve been sold out of our T-shirts, singlets and Tote bags for ages and we get requests for them all the time. So we’re doing reprint of all those things and adding a mug to the range. We have extended sizes available to pre-order on both the T-shirt & singlet, including femme cut options. We’ve also got some Vinyl & CD bundle deals up.
This run of merch will be on pre-order throughout most of May and will ship out early June. If you can afford it, please order some merch or buy some records. Every cent will go straight into pressing our next releases and will be truly appreciated.
Thanks for reading this and for all your support, we love you.
Kate Reid & all the It gang.