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Creative Production Studio

We work with the world's best brands to create culture-defining content to meet the growing demands of storytelling across all screens.

09/10/2025

What does it mean to invent a new mouse?

For years, Logitech G has chased milliseconds, refining shapes, perfecting sensors, and tuning switches. But with the Pro X2 SUPERSTRIKE, they went beyond iteration. They threw out the blueprint to create something entirely new. A new way to play.

The first mouse in the industry to use a haptic inductive trigger system, SUPERSTRIKE delivers instant actuation, rapid resets, and customizable feedback from 0 to 100. A click re-engineered from the ground up.

In close collaboration with the Logitech G creative leads, we partnered to craft the story of this invention. Creating a virtual stage reveal for a first-of-its-kind mouse that doesn’t just raise the bar, it redraws it. Logitech G has changed what competitive play feels like, and we’re proud to have contributed storytelling, design, and craft to that journey.

07/10/2025

Postseason baseball always brings the past and present into the same frame.
As Vin Scully put it, “It’s a wonderful feeling to be a bridge to the past and to unite generations.”

That idea was at the heart of our work with the Minnesota Twins — to connect with a new generation of fans without losing the ones who’ve been there since day one.

We set out to flip the Midwest narrative, turning “flyover” into firepower and building a campaign that dared people to underestimate us at their own risk.

The hard part was finding the balance — grounding the work in nostalgia while pushing it into something bold, modern, and unmistakably digital. The result blended 8-bit memory with a new visual language built for what’s next.

02/10/2025

Congrats to our partners at Amazon on the release of the new Echo lineup.

The Echo launch was built to be felt in every sense. Together with the Amazon team, we moved fast and shaped through engineering, textures, sound, and material into an experience that was both cinematic and sensorial, all while balancing speed and craft in equal measure.

A process to remember, and a big thanks to Aaron Sanchez, Jake Matthews, Curtis Beach, Dorian Douglass, Marguerite Olivelle and everyone at Amazon who made this such a memorable collaboration.

Amazon:
Group Creative Director: Aaron Sanchez
Creative Director: Jake Matthews
Creative Director: Curtis Beach
Senior Creative Producer: Dorian Douglass
Sr. Creative Producer: Marguerite Olivelle

LOS YORK:
Live Action Director, CCO, Owner: Seth Epstein
MD, Partner: Melina Osornio
Executive Creative Director: Scott Hidinger
Creative Director, 3D: Cian Mckennna
Senior Producer: Lindsey Riddle
Creative Technical Director: Casey Hupke AKA “Prof”
Executive Producer, Studio: Tita Poe
Director of Operations, Production: Colin Rieser
Creative Director: Joyce Chen
Associate Producer: Olivia Vitagliano
3D Designer: Vernon Roberts
3D Designer: Maksym Vysokolov
Motion Designer: Travis Ragsdale
Houdini Artist: Shane Hanlon
Houdini Artist: Nick Zieroff
3D Animator: David Rowley
3D Animator/Generalist: Nick Zieroff
3D Animator: Tyler Haywood
3D Animator: Philip Lück
3D Animator: Eduardo Escanho
2D Designer: Devin L. Hayes
2D Designer: Ha Eun Chang
Editor: Robert “Chip” Sneed
Editor: Lin Wilde
IT: Rod Thomas
Compositor: Matthew Lane-Smith
3D Animator: Jesus Suarez
Compositor: Sven Dreesbach
3D Animator: Rob Juárez
Composer: Andrew Huang
Mixer: Jeff Payne, Eleven Sound

30/09/2025

Be a Problem.

For Under Armour, this isn’t just a line, it’s a challenge. A tension and release built to flip tables, break expectations, and thrive in contradiction.

We partnered with Under Armour to explore what it means to create for the next generation, pushing experimentation and questioning anything that no longer fits.

These are explorations with the brand focused on rediscovering the overlap between who UA is and what matters most right now. Being a problem isn’t an obstacle, it’s the advantage.

18/09/2025

The truth about real health is that there is no work around, just work.

This campaign set out to move F45 Training, known for its 45-minute workout, into the role of a more holistic health partner. Built around the simple concept of Real, it’s a counterpunch to the “hard to know what’s real anymore” world we live in.

At its core, the idea was simple: real results come from real effort. F45 is not about polish or perfection, but about sweat, struggle, and the community that makes progress possible.

The work positions F45 as more than a workout, showing it as a system built on honesty, resilience, and support. Every element carried that point of view: authentic over staged, raw over glossy, designed to make people feel the intensity of F45 before they ever walked through the door.

To bring it to life, we created a full film and visual system built around kinetic typography, bold transitions, and sensorial close-ups. The platform was designed to be both global and adaptable, giving regions flexibility while keeping the brand unified. The result is a campaign that reframes F45 not just as a place to work out, but as a partner in a real-life health journey.

Big thanks to Neha Basu-Emery, Josh Garber, Adam Fenn, and Zachary Astran who kept this campaign very real.

16/09/2025

Courageous 01 for your consideration. The first issue of the biannual zine.

From climbing mountains to meeting heroes, from throwing pots to changing the air, the issue threads together the work and the people behind it — interwoven with essays, sketches, and notes that reveal the process behind those leaps of faith that let us create courageously.

11/09/2025

Touching Bass with RZA and Cadillac

09/09/2025

October baseball is closing in.

Here’s a few hits with the Twins. Still believing they’ve got a shot.

04/09/2025

Football is back, and so is the energy that comes with it.

Here’s some of what we’ve made for Sundays.

02/09/2025

The ball is live in Flushing Meadows.

Good luck finding it.

26/08/2025

Inspired by the Dust Bowl. Or Burning Man 2025.

Who wore it best?
From sand-scorched textures to dirt-stained gradients, dust has been finding its way into our work.

Featured here:
- Under Armour Baselayer
- 23andMe
- Cummins X-15
- AI Explorations
- HOKA Mafate X

And yes, somewhere in there, a current look at Burning Man.

19/08/2025

Breaking the build.

A glimpse into the process with Logitech G. This work mirrors the creative process itself, showing how breakthroughs come from building, breaking, and rebuilding again.

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