02/09/2026
Who owns the five-star review a reader left for your book? Not Amazon, and not Goodreads. Both sites' terms make the reviewer promise they own the copyright, and both take only a non-exclusive licence, which means the reviewer is the person who can say yes.
Our new post works through what that actually lets you do. It covers why no word count makes a quotation safe, and where the "25 words", "300 words" and "10 percent" rules really came from. It explains why a bookselling site's terms are a contract rather than a copyright question, so a fair use argument does not answer them. It sets out what Amazon's Editorial Reviews field is for, and why customer reviews are one of the nine kinds of content its guidelines do not accept. It covers what changes the moment a review goes into an advert, under both the US FTC rule and the UK advertising code. And it ends with four routes that work, and a table showing which objections each one answers.
Read the full guide here:
https://www.ebookpbook.com/2026/09/02/quote-reader-review-book-marketing/
Quote reader reviews in marketing and the reviewer still owns the words. What the retailers' terms, the FTC rule and the UK code allow.