The PR Set

The PR Set We help Indie businesses and start-ups to do their own PR through courses, membership, coaching and hit-the-ground-running packages.

Now is THE time to be shouting about your business and building to reach new audiences.

If I look at the founders and experts I’ve worked with this year who’ve had the most success with their PR- where they’v...
11/12/2025

If I look at the founders and experts I’ve worked with this year who’ve had the most success with their PR- where they’ve used it to build their authority, trust and credibility - its been a core part of their growth strategy (and I’m including myself in this list too by the way).

Not a tick box on a to do list.

And as we head into 2026 this is going to be more important for a number of colliding factors:

1. AI changing search and the importance of your credible PR to make sure you’re recommended

2. The trust recession and the power of third party endorsement that’s going to position you as a credible go-to

3. People are looking for depth. 8-second reels aren’t enough. They want to understand your approach. PR gives you the space to go deep

4. The algorithm isn’t on your side - we’re spending too much energy and time on the same things that aren’t working in the same way anymore

5. Authority over visibility. Being seen isn’t enough. You need to Get Known for what you do.

If you want to make PR part of your core growth strategy in 2026 comment ME or slide into my DMs and we can chat about the different ways we can work together

Did I mention that I’m running a mega offer on my DIY PR Membership?!😜 Get a year’s worth of PR support for just £382.50...
07/12/2025

Did I mention that I’m running a mega offer on my DIY PR Membership?!😜

Get a year’s worth of PR support for just £382.50 until end of the day tomorrow. (Use the code SMALLBIZ50 at checkout)

YOU can get results just like this for your business in 2026.

PR isn’t just for big businesses, my DIY PR Members are living proof that you can get incredible results yourself without a big agency budget or little black book of contacts.

PR isn’t just about a bit of press coverage here and there. It’s about building your brand, getting known for what you do and using all the right PR routes to help you grow your business. And I can show you exactly how to do it.

Don’t put it off until you’re bigger or better - you’re perfect, just the way you are.

Come on in and let’s get your 2026 PR sorted.

Comment YEAR and my bot-friend will send you the link to join us for some mega PR fun in 2026

📣It’s here - to celebrate Small Biz Saturday this weekend and all you amazing small biz owners, entrepreneurs and innova...
04/12/2025

📣It’s here - to celebrate Small Biz Saturday this weekend and all you amazing small biz owners, entrepreneurs and innovators, I’m offering a 15% discount off my annual DIY PR Membership - that’s a year’s worth of DIY PR support for just £382.50🤯

Just £1.05 a day! Just use the code SMALLBIZ15 at checkout

Included in that is everything you need to do PR for your business:
🚀A course to teach you everything you need to know about PR
🚀Regular media opportunities
🚀Media lists
🚀Knowledge Sessions to upskill yourself
🚀Meet The Media Session to hear directly from journalists what they want
🚀Tools and templates
🚀An amazing community of fellow small biz owners to learn from and collaborate with
🚀And me cheerleading and supporting you all the way.

I know it’s tough out there for small business owners at the moment, so if you want guidance, support, release from algo-dependency and most importantly results then come on in and join us!

Offer is running until 6pm on Monday 8th Dec

And jump in now whilst you can - I rarely do this much of a discount

Comment YEAR below and my bot-friend will send you the link to join

I get the irony posting this here. (And I wonder if anyone’s actually going to see it!?)But the thing is this platform i...
03/12/2025

I get the irony posting this here. (And I wonder if anyone’s actually going to see it!?)

But the thing is this platform isn’t the only way I’ve built my business.

In fact, the major growth spikes in my biz have come from PR opportunities, not Instagram posts.

Speaking gigs. Podcasts. Press features. Collaborations.

Instagram keeps things ticking over, but it’s PR that actually grows my business.

And it’s the same for my DIY PR Members.

They’re landing on Sky News, getting stocked in major retailers, becoming go-to experts in their fields - all without having to rely on an algo that’s not on their side.

If you’re tired of algorithm anxiety and ready for a different approach, my latest podcast episode is for you:

🎧”Breaking Up With the Algo: How to Use PR to Grow Your Business in 2026”

Also Dependency is a thing of the past.

Comment POD to be sent the link to listen.

How are you feeling about the algo?

No £10/£20£50k month promises.No Vegas meetings.Just strategic PR that builds your authority, confidence and create impa...
01/12/2025

No £10/£20£50k month promises.

No Vegas meetings.

Just strategic PR that builds your authority, confidence and create impact that lasts.

That’s how I work.

Comment ME and I’ll slide into your DMs and give you an overview of the different ways we can work together.

Coming for you 2026

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