Dance Retailer News

20/08/2025

When a fire destroyed Virtisse's Pennsylvania headquarters earlier this year—along with 25,000 pairs of pointe shoes—the company had to act fast.

While the U.S. side of things came to a standstill for about two months, Virtisse’s factories in Russia and China kept producing. By spring, the brand had secured a new warehouse just minutes from its original site and was able to resume stateside operations. Now, with its rebuilt space up and running, Virtisse is entering the fall season stronger and more streamlined.

And they’re not alone—Só Dança and Gaynor Minden have also opened new distribution hubs in the U.S. and abroad, designed to better support retailers worldwide.

📲 Read the full feature on Dance Retailer News to learn how all three dancewear leaders are reshaping their supply chains: https://danceretailernews.com/3-dancewear-brands-discuss-their-new-warehouse-and-distribution-centers-in-the-u-s-and-abroad/

📝 By Hannah Maria Hayes
📸 Courtesy of Virtisse

18/08/2025

☀️🎁 It may still be August, but the holidays will be here before you know it—and now’s the time to prep your store for a strong year-end finish.

From festive displays and easy gift bundles to stress-free shopping perks and VIP rewards, our holiday checklist will help you plan ahead so you’re ready when the season hits.

📲 Read the full feature now on Dance Retailer News: https://danceretailernews.com/the-essential-checklist-to-attract-holiday-shoppers/

💬 Think we missed something? Drop your best holiday-prep tips in the comments—we’d love to hear them!

📝 By Basia Hellwig
📸 Getty Images

13/08/2025

🩰🛍 From leotard obsessions to floorwork-ready kneepads—we asked dancers what’s topping their back-to-dance shopping lists this season.

Think dreamy Elevé, YUMIKO , and Bullet Pointe leotards, R-Class' Iridescence Series pointe shoes, cozy leg warmers, and all the conditioning tools to boost turns and strength.

📲 Read the full feature now on Dance Retailer News: https://danceretailernews.com/what-dancers-want-back-to-dance-edition/

📝 Hannah Maria Hayes

11/08/2025

“Having significantly more inventory on U.S. soil gives us greater flexibility and control,” says Só Dança® COO Helena Hines.

📦 With new warehouse and distribution centers, Só Dança, Gaynor Minden, and Virtisse are taking bold steps to reduce lead times, navigate tariffs, and better support retailers like you.

💡 Discover how these facilities are helping brands respond faster to supply chain disruptions—and what it could mean for your store—on Dance Retailer News: https://danceretailernews.com/3-dancewear-brands-discuss-their-new-warehouse-and-distribution-centers-in-the-u-s-and-abroad/

📝 By Hannah Maria Hayes

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06/08/2025

Have you heard of the “physiological sigh”? It’s a quick breathing technique from Stanford neuroscientist Andrew Huberman that helps calm your nervous system in seconds—and it might just save your sanity this back-to-dance season. 🧘‍♀️💨

Learn about this and more smart strategies for staying calm, focused, and efficient during retail’s busiest time in this Dance Retailer News article: https://danceretailernews.com/smart-tips-for-tackling-retails-busiest-times/

📝 Gilbert Russell
📸 Getty Images

04/08/2025

📦✨ What do Só Dança, Gaynor Minden, and Virtisse have in common? This year, all three have opened new warehouse and distribution centers in the U.S. and abroad—and it’s changing how they serve retailers like you.

From faster fulfillment to tariff prep and post-crisis recovery, these new facilities are designed to improve supply chain efficiency and meet growing demand.

📲 Read the full feature now on Dance Retailer News: https://danceretailernews.com/3-dancewear-brands-discuss-their-new-warehouse-and-distribution-centers-in-the-u-s-and-abroad/

📝 By Hannah Maria Hayes
📸 Courtesy of Só Dança

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01/08/2025

🛍️✨ A big-name dancer isn’t enough.

If customers don’t recognize them—or relate to them—the collab won’t land. What does move the needle? Storytelling that connects the dancer’s journey to the customer’s own.

Our latest feature breaks down how studios and stores can turn star power into real sales—with emotional connection at the center.

📲 Read the full article now on Dance Retailer News: https://danceretailernews.com/do-product-collaborations-with-famous-dancers-really-help-drive-sales/

📝 Gilbert Russell
📸 Getty Images

28/07/2025

🛍️✨ Ever had a customer shrug at a big-name dancer collab?

You’re not alone. While celebrity endorsements work wonders in other industries, dancewear stores often see little impact—unless customers feel a real connection.

Our latest feature breaks down why professional dancers don’t always drive sales—and what you can do about it. From influencer strategy to emotional storytelling, learn how to turn a name into a sale.

📲 Read the full article now on Dance Retailer News: https://danceretailernews.com/do-product-collaborations-with-famous-dancers-really-help-drive-sales/

📝 Gilbert Russell
📸 Getty Images

23/07/2025

🛍️💡September’s rush is coming—are you ready?

Veteran retailer Gilbert Russell has seen it all in 40+ years of dancewear retail. In our latest feature, he shares the smart strategies that keep his store calm, organized, and customer-friendly—even at peak chaos. From training seasonal staff to setting up efficient store flow (and even managing your own stress!), these tips are all about working smarter, not harder.

Read his full, field-tested strategy on our website: https://danceretailernews.com/smart-tips-for-tackling-retails-busiest-times/

📝 Gilbert Russell
📸 Getty Images

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21/07/2025

🩰👕 What dancers wear to teach goes way beyond comfort—it sets the tone, inspires students, and communicates style, authority, and energy. From cozy layers to colorful tap outfits, today’s dance educators are redefining what it means to dress the part.

In our latest story, DRN speaks with four instructors—including Felipe Galganni, Anne-Marie Browning, Rob Brower, and Gemma Beasley—about their go-to teaching fits, favorite brands, and how retailers can meet the needs of dance educators everywhere.

💡 Their insights offer real opportunities for retailers to better connect with educators—and stock the pieces they actually want.

Read the full article now on our website: https://danceretailernews.com/what-dancers-want-teachers-choice/

📝 Elizabeth Basile
📸 Getty Images

14/07/2025

🩰👟 Balletcore sneakers have dominated the fashion footwear scene this spring/summer—just look at the headlines. From viral street styles to luxury drops, brands like adidas, Nike, and Repetto Paris are leaning hard into the ballerina aesthetic. But are these “sneakerinas” studio-ready—or just studio-inspired?

In our latest piece, Dance Retailer News breaks down what dance retailers need to know: what’s trending, what’s functional, and how to talk about it with dancers and dance-curious customers. With insights from educators, PTs, and industry pros—including Nancy Kana Imbeau, PT, DPT, OCS, MTC and director of ABT/NYU Masters in Dance Pedagogy director Pamela Levy—this story weighs fashion against function.

Read the whole story on our website: https://danceretailernews.com/balletcore-sneakers-shine-on-streets-but-are-they-made-for-movement/

📝 Hannah Maria Hayes

14/07/2023

TODAY ONLY! Buy one get one ticket free for Dance Magazine’s 25 to Watch on Monday July 24th at 6pm EDT!

Live at the Sheen Center New York City, audiences will be treated to a sampling of dance performances, rehearsals, and be witness to a lively conversation with rising stars, all gathering for the first time.

Monday, July 24, at the Sheen Center for Thought & Culture. Dance Magazine’s 25 to Watch, the longstanding list of rising stars in the dance world, will be brought to life through an in-person …