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Where creativity meets commerce. Published by Dance Media, LLC. https://linktr.ee/danceretailernews

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10/12/2025

At Misfitters pointe shoe consultancy, connection comes first. 🩰💛

Founder and pointe shoe fitter Casey Noble is reshaping what a fitting can be—slowing down, asking better questions, and creating space for dancers whose needs don’t always fit the traditional mold.

From hypermobility to anatomy, injury history, strength, and gender expression, Casey looks at the whole dancer before ever pulling a shoe from the shelf. That care doesn’t end after the fitting, either—ongoing check-ins help dancers relearn, heal, and find the shoes that truly support them.

📖 Full story in Dance Retailer News: https://danceretailernews.com/misfitters-pointe-shoe-consultancy-is-making-fittings-more-personal-and-inclusive/

✍🏻 Emily May

08/12/2025

Misfitters is making pointe shoe fittings more personal—and more inclusive 🩰✨

Founded in 2023 by NYC-based fitter Casey Noble, Misfitters is “the shoe room for freelancers,” created to support dancers with specific needs—whether due to injury, anatomy, or gender identity—who often fall through the cracks of traditional retail fitting. Noble acts as a stylist and liaison between dancers and vendors, offering ongoing, individualized care.

By looking at the whole dancer—their technique, strength, flexibility, hypermobility, height, and even factors like hormone therapy—Misfitters helps dancers find shoes that are functional, safe, and aesthetically pleasing. For retailers, his story is a powerful reminder that real inclusion starts with conversation, curiosity, and building trust.

📖 Read the full story on Dance Retailer News: https://danceretailernews.com/misfitters-pointe-shoe-consultancy-is-making-fittings-more-personal-and-inclusive/

✍🏻 Emily May
📸 Courtesy of Misfitters

03/12/2025

Breast support in ballet is finally getting the attention it deserves 🩰✨

Kyra Laubacher speaks with dance medicine specialist Dr. Stephanie Potreck, PEBE co-founder Lucy Horsell, Jule Dancewear founder Julia Cinquemani, and dancer-educator Alex Maureen Newkirk to unpack the science, stigma, and industry norms that still make proper support difficult for many dancers.

For retailers, their insights highlight a major opportunity: dancers want leotards, bras, and undergarments that truly support them—physically and emotionally. Expanding inventory and embracing open dialogue can help create a more inclusive, healthy future for every body in the studio.

Read the full story on Dance Retailer News: https://danceretailernews.com/what-retailers-need-to-know-about-breast-support-in-ballet/

✍🏻 Kyra Laubacher for Dance Spirit
📸 Courtesy of Julia Cinquemani

01/12/2025

Ballet companies are proving The Nutcracker is more than a box-office staple—it’s a retail powerhouse. ✨🩰

This season, three major ballet-and-brand collaborations are turning holiday magic into must-have merch, from New York City Ballet’s dreamy homeware with Anthropologie to festive childrenswear with Gymboree, plus English National Ballet ’s sparkling Mini Boden collection.

For dance retailers, the message is clear: Balletcore is booming, and shoppers are eager to bring the stage’s enchantment into their homes, wardrobes, and holiday rituals. Stocking Nutcracker-themed pieces—or creating your own thematic displays—can capture that seasonal excitement and welcome new ballet-loving customers year-round. 🎄💖

📖 Read the full story on Dance Retailer News:https://danceretailernews.com/3-ballet-and-retailer-collaborations-that-aim-to-prove-the-nutcracker-still-sells/

✍🏻 Emily May
📸 Courtesy ENB & NYCB

26/11/2025

⭐ Shades Dancewear has launched Shadify, an AI-powered skin-tone-matching tool allowing dancers to try products virtually and find their perfect shade. The platform builds on the UK brand’s commitment to inclusivity, offering diverse options across sizes and styles.

💚 Read more about how Shades is using technology and design to champion representation in dancewear in our recent article on Dance Retailer News: https://danceretailernews.com/uk-based-shades-dancewear-unveils-shadify-an-ai-powered-skin-tone-matching-platform-for-dancers/

24/11/2025

🎄 What do pre-professional dancers really want this holiday season? We asked students from top programs—from Houston Ballet Academy to Ballet Chicago—and their wish lists say it all. From collectible legwarmers and custom tap shoes to gua shas, warm-up tools, and the coziest studio traditions, these dancers know the must-have items that make training easier, happier, and more inspired.

⭐ For dance retailers, this insight is gold: Stocking the right mix of essentials and on-trend gifts can transform your Q4 sales and help dancers feel truly seen.

📖 Read the full story on Dance Retailer News: https://danceretailernews.com/what-dancers-want-holiday-must-haves-for-pre-professionals/

✍🏻 Libby Basile
📸 Getty Images

19/11/2025

🩰✨UK-based Shades Dancewear has just unveiled Shadify, an AI-powered, AR-driven skin-tone-matching platform that lets dancers virtually try on garments and find their perfect match. From eliminating the awkwardness of mismatched products to championing true representation, this tech-forward tool is a major step toward a more inclusive dance industry.

Co-founders Stacey Green and Laura Grant—the team behind the TIRED movement—continue to push the boundaries of what dancewear can and should be. With four diverse shades across the entire range and digital innovation leading the way, Shades Dancewear is setting a global standard for equity in dance retail.

📖 Read the full story on Dance Retailer News: https://danceretailernews.com/uk-based-shades-dancewear-unveils-shadify-an-ai-powered-skin-tone-matching-platform-for-dancers/

✍🏻 Emily May
📸 Courtesy of Shades Dancewear

17/11/2025

🩰✨ Canada’s dancewear industry is embracing collaboration like never before!

In April 2025, the Dancewear Association of Canada rolled out new online retail guidelines: Supplier members can now sell direct to consumers online. Yet carefully crafted rules focusing on proper fit, building brand recognition, and boosting collaboration between stakeholders aim to ensure the new online retail approach supports—not competes with—brick-and-mortar stores.

Gilbert Russell, a former DAC president, oversaw the introduction of the new guidelines. He shares how these changes create a win-win for the Canadian dancewear community—and could inspire similar strategies worldwide.

📖 Read the full story on Dance Retailer News: https://danceretailernews.com/the-dancewear-association-of-canadas-new-guidelines-for-online-retail-transactions-boost-retailer-supplier-collaboration/

📸 Courtesy of the DAC

12/11/2025

🎄✨ Want more advice on how to transform your store this festive season? Head over to Dance Retailer News to read our feature on holiday decor, packed with expert insights from Allegro Dance Boutique , Positions Dance Studio, retail strategy firm founder Georganne Bender, and Mannequin Madness founder Judi Henderson. 🎁🩰

Read here: https://danceretailernews.com/how-to-transform-your-in-store-displays-this-holiday-season/

10/11/2025

✨ Behind every perfect sale in dance retail is someone who truly understands the purpose of the product.

For Rose Kirshner, owner of SF Dance Gear, that understanding comes from years spent in the studio herself. From Berkeley Ballet to the barre of her own stores, Rose has turned her dancer’s intuition into an art form — helping Bay Area dancers find their balance, comfort, and confidence with every fitting.

🩰 What began as a response to a beloved store closing has grown into two thriving hubs for dancers across San Francisco and the East Bay — proof that passion and purpose can keep a community on its toes.

📖 Read her full story in Dance Retailer News: https://danceretailernews.com/sf-dance-gear-and-rose-kirshner-fill-the-dance-shop-void-for-bay-area-dancers/

📝 By Erica Iacono
📸 Courtesy of SF Dance Gear

06/11/2025

A new year is right around the corner ✨

We’re helping you step into 2026 inspired—with an exclusive poster featuring Adji Cissoko, principal dancer with Alonzo King LINES Ballet.

💚 Want one FREE for your store or studio? Share your New Year’s resolution for your dance business here to claim yours: https://us15.list-manage.com/survey?u=ecd8b4c8d4fd2381e8dea8c3e&id=4351819315

(You can also let us know if you’d like to carry Dance Magazine in your shop!)

05/11/2025

🩰 When a beloved San Francisco dance store closed its doors in 2018, dancer-turned-entrepreneur Rose Kirshner stepped up to keep the community en pointe.

From her early ballet days to owning two thriving SF Dance Gear locations, Kirshner has turned her lifelong passion into a lifeline for Bay Area dancers—offering expert fittings, personalized service, and a true sense of community.

Her story is one of dedication, resilience, and filling the void for dancers who deserve the right fit—both in shoes and in service.

📖 Read the full story on Dance Retailer News: https://danceretailernews.com/sf-dance-gear-and-rose-kirshner-fill-the-dance-shop-void-for-bay-area-dancers/

📝 By Erica Iacono
📸 Courtesy of SF Dance Gear

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DANCE BUSINESS WEEKLY is a digital newsletter delivered straight to your e-mail inbox. Every Thursday afternoon, you’ll get selected business stories for and about dance retailers, studio owners, manufacturers, company directors and others who manage the business of dance. Published by DanceMedia.