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Dance Retailer News

Where creativity meets commerce. Published by Dance Media, LLC. https://linktr.ee/danceretailernews

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29/10/2025

🌟 We’re excited to share our exclusive poster featuring Alonzo King LINES Ballet principal dancer Adji Cissoko—created to inspire you and your customers throughout the busy dance season ahead.

🖼️ Want one free of charge? Tell us your 2026 New Year’s resolution for your dance business—whether it’s growing your community, expanding your inventory, or spreading more joy through dance.

💚 Submit your answer here: https://us15.list-manage.com/survey?u=ecd8b4c8d4fd2381e8dea8c3e&id=4351819315

While you’re there, you can also let us know if you’re interested in selling Dance Magazine in your store.

27/10/2025

🎄 It’s easy to fall into a creative slump with holiday décor year after year.

This season, dance retailers are finding fresh ways to capture shoppers’ attention—from mannequins in motion to Nutcracker-inspired themes that turn windows into works of art.

📖 Read how dance stores like Allegro Dance Boutique and Positions Dance Studio Store are bringing the season to life through imaginative visual merchandising: https://danceretailernews.com/how-to-transform-your-in-store-displays-this-holiday-season/

📝 By Hannah Maria Hayes
📸 Getty Images

22/10/2025

Exclusive! Capezio has acquired key assets of Discount Dance Supply—one of the biggest moves in the dancewear industry this year.

The deal includes DDS’s e-commerce operations, select inventory, and customer programs, and follows Capezio’s own acquisition by private equity firm Argand Partners earlier in 2025. Together, the two brands aim to expand product options and enhance fulfillment for dancers and retailers alike.

Capezio CEO Michael Terlizzi calls it an “industry uptick where everybody wins,” while DDS president Amanda Pritchett says the partnership is about “becoming better together.”

Read the full exclusive story on Dance Retailer News: https://danceretailernews.com/capezio-announces-acquisition-of-key-assets-of-discount-dance-supply/

📝 Emily May
📸 Jon Taylor, Ben Ritter, and Thiek Smith

20/10/2025

🩰 No matter how useful technology can be in a dance store, there are some things it will simply never replace—like the expertise of a skilled pointe shoe fitter.

In Dance Retailer News' latest piece, storeowners Sarah Hanssen-Lewis of J'ai La Pointe and Jenny Roman of The Dance Store talk about how they’re embracing AI tools, social media, and POS systems to boost efficiency—but draw a clear line when it comes to what tech can’t do.

📖 Read the full story to see how these business owners balance digital innovation with hands-on experience: https://danceretailernews.com/how-independent-dance-stores-blend-digital-tools-and-human-expertise/

📝 By A. Dellario

17/10/2025

🛍️✨ Even people-first businesses like independent dance stores are finding smart ways to embrace digital tools—without losing the personal touch.

From AI-generated logos and email blasts to robust POS systems and social media strategy, storeowners Sarah Lewis of J'ai La Pointe and Jenny Roman of The Dance Store share how technology is helping them grow their customer base and streamline operations—while staying rooted in expert service and community connection.

Their message? Tech should support, not replace, the heart of dance retail: human expertise. Read the full story on Dance Retailer News: https://danceretailernews.com/how-independent-dance-stores-blend-digital-tools-and-human-expertise/

📝 By A. Dellario
📸 Getty Images

15/10/2025

🩰✨ Fashion house Reiss and the Royal Ballet And Opera have teamed up to create a 60-piece collection inspired by ballet’s artistry and grace. From tutu-inspired skirts to ballet pink hues, this line blends modern fashion with the world of dance—and dance retailers should take note.

While it’s exclusively available on Reiss' website and in select stores globally—so not something independant dance stores can expect to stock anytime soon—this collaboration highlights the growing interest in dance-inspired style beyond the studio.

🕵️ Retailers should be ready to welcome new customers off the back of this trend, and consider how they can leverage it to attract a broader audience.

📖 Read the full story on Dance Retailer News: https://danceretailernews.com/what-retailers-should-know-about-reiss-and-the-royal-ballets-exclusive-fashion-collection/

📝 Emily May
📸 Courtesy of Reiss and The Royal Ballet

10/10/2025

Today is World Mental Health Day, and there’s no better time to reflect on how dance retailers can support their teams 🧘‍♀️

In this must-read article, retail expert Gilbert Russell shares practical, actionable guidance on how to recognize signs of distress, foster emotional safety, and support your team—all while staying grounded in your role as a leader 😮‍💨

Let’s make dance retail a space where people feel safe, seen, and supported 💚 Read the full story now on Dance Retailer News: https://danceretailernews.com/what-to-do-and-where-to-turn-when-an-employee-has-a-mental-health-crisis/

📝 By Gilbert Russell

09/10/2025

👟✨ Ballet slippers have evolved—but have your fittings? With the rise of stretch canvas, the old "tight is right" mindset is no longer serving today’s dancers.

In our recent feature, longtime retailer Gilbert Russell and dance industry pros Lisa Howell and Melissa Mahady Wilton break down how smarter, more flexible materials demand a new standard of fit—one that prioritizes alignment, comfort, and injury prevention from day one.

Read the full story now on Dance Retailer News: https://danceretailernews.com/soft-shoe-fitting-have-we-been-doing-it-wrong/

📝 By Gilbert Russell

08/10/2025

🩲✨ Just because you can’t see it doesn’t mean it’s not essential! From seamless briefs to supportive bras and body tape, the right undergarments can make or break a dancer’s performance.

With insights from experienced retailers like Dance In Dancewear of Oakdale and Brio Bodywear, plus real-life stories from dance parents, this feature explores how dance stores can support performers—literally and emotionally—by stocking essentials that build confidence and prevent costume malfunctions.

🛍️ Discover what to stock, how to guide customers, and why creating a safe, body-positive shopping space can make all the difference.

Read the full story on Dance Retailer News: https://danceretailernews.com/how-can-retailers-support-dancers-onstage-by-stocking-the-right-undergarments/

📝 By Elizabeth Basile
📸 Getty Images

06/10/2025

🥿💡 Is “tight is right” actually wrong? Longtime retailer Gilbert Russell is rethinking everything we’ve believed about ballet slipper fit—and stretch canvas is changing the game.

With insights from expert dance teachers like Melissa Mahady Wilton and dance physio Lisa Howell (The Ballet Blog), this feature explores how a looser, more anatomically aligned fit can improve stability, prevent injuries, and boost performance.

👣 Learn how to spot the signs of too-tight shoes, test stability in fittings, and educate customers on why more room can mean better dancing.

Read the full story on Dance Retailer News: https://danceretailernews.com/soft-shoe-fitting-have-we-been-doing-it-wrong/

📝 By Gilbert Russell
📸 Getty Images

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01/10/2025

🧦✨ From studio to stage, dance socks are becoming just as essential as shoes—and brands are stepping up with new options dancers love.

Apolla Performance brings targeted compression, Sugar and Bruno adds Coolmax comfort, Capezio blends a ballet look with compression tech, So Danca focuses on breathable stretch, Arebesk elevates style with luxe grip details, and SAFERSOX delivers glide and cushion with a performance edge.

🩰 Want to see how these socks can expand your store’s offerings? Read the full feature on Dance Retailer News—link in bio.

📝 By Maria Hayes

30/09/2025

✨ Dance Retailer News wants to hear from you!

We’re running a quick 5-minute survey, and your feedback means the world to us. Complete it for the chance to win one of three $100 AMEX gift cards!

👉 Take the survey here: https://us15.list-manage.com/survey?u=ecd8b4c8d4fd2381e8dea8c3e&id=e3c2046120

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DANCE BUSINESS WEEKLY is a digital newsletter delivered straight to your e-mail inbox. Every Thursday afternoon, you’ll get selected business stories for and about dance retailers, studio owners, manufacturers, company directors and others who manage the business of dance. Published by DanceMedia.