
09/17/2025
If you’re waiting until November to plan your holiday content… you’re already behind.
I say this with love - and with the data to back it up. Q4 is where so many businesses make or miss their momentum, and the brands that show up early are the ones that stay top-of-mind when buying season hits.
Think of it like this:
Your audience is about to be bombarded with promos, gift guides, countdowns, and sales. If your content isn’t planned, branded, and baked into the calendar now… it’s going to get buried.
Here are a few key dates you need to map out now:
* Halloween – Oct 31
* Thanksgiving Weekend – Nov 28–Dec 2 (Black Friday, Small Biz Saturday, Cyber Monday, Giving Tuesday)
* 12 Days of Christmas – Dec 13–24
* New Year’s Eve & Day – Dec 31–Jan 1
And let’s not forget:
* Shipping cutoffs
* Booking deadlines
* Gift card pushes
* Year-end recaps
* "New Year, New You" service launches
Whether you’re a service provider, local shop, or ecommerce brand - now is the time to outline your offers, prep your visuals, and start showing up consistently.
Want help mapping it out or need a campaign brainstorming sesh? That’s what we do over here at The Magnolia Black. Let’s build your season with strategy and soul.