School of Content

31/07/2024

Struggling to correctly set up tracking for LinkedIn conversions using GTM?

This video will help you fix the missing Conversion ID issue.

If you're setting up your LinkedIn conversion tracking using Google Tag Manager, and you're not seeing the Conversion ID tag, you can fix it super fast.I do ...

08/02/2024

Here's my content system setup - with practical example of content batching in Canva :)

https://youtu.be/MHdMxCAmYug

In this video I show you how to build a content system that lets you batch-create all your content for the next month easily. 00:00 - Intro00:46 - What is a ...

28/01/2024

If you're building your first Partner Program and want to have a clear structure in place and well-defined criteria for recruiting your partners, this video is for you.

I'll show you how to think when creating a Partner Program from scratch, and how to approach this exercise to avoid feeling overwhelmed. Also, I'll show you how to select partners based on your Customer lifecycle.

The Partner Marketing Strategy template I'm referring to in this video can be found below:

👉 https://socontent.gumroad.com/l/partner-marketing-strategy-template

https://www.youtube.com/watch?v=b4QYlJzu0Nc

If you're building your first Partner Program and want to have a clear structure in place and well-defined criteria for recruiting your partners, this video ...

27/01/2024

When building your content strategy for a B2B SaaS product, it's easiest to start by grouping your content themes into clusters or buckets. These clusters can be generic, such as Vision, Strategy, Operations, and so on.

From there, you can go into ideation with the commercial teams, followed by keyword research, to come up with the specific topics and terms you want to own.

21/01/2024

What I look at when doing a competitor content analysis for building a content strategy.

https://youtu.be/5nu2uGtYWHc

In this video I show you how to analyze competitors, including their content, when building your content strategy. 00:00 - Intro00:16 - Part 1 - Competitor o...

19/01/2024

In this video I show you my framework for building a B2B SaaS content strategy.

https://www.youtube.com/watch?v=GualCMGJ8Qs

Subscribe to be notified when I add new tutorials:
https://www.youtube.com/channel/UCmWuDog-ZSTwRzx86rKScJA?sub_confirmation=1

In this video I show you my framework for building a B2B SaaS content strategy. 00:00 - Intro00:39 - Content strategy framework overview01:02 - Orientation p...

15/01/2024

The Content Strategist GPT is here! It's a custom GPT, now available in the GPT store.

It does 4 main things:

- Broadly audits a website's content based on URL
- Recommends improvements for messaging based on target audience
- Audits website hard data and recommends improvements - For this, it asks you to fill in a template, then does the analysis for you
- Refines content themes and topics based on the target audience

You can try it out here:

https://chat.openai.com/g/g-SdN6HfKei-content-strategist-pro

14/01/2024

Learn how to build a simple content marketing report using Looker, and how to build a dashboard for content reporting in Hubspot.

https://www.youtube.com/watch?v=65Dpf6tZlB4

Learn how to build a simple content marketing report using Looker, and how to build a dashboard for content reporting in Hubspot.00:00 - Intro 00:37 - Build ...

13/01/2024

In this video, I'm showing the step-by-step process I use when performing a content audit for a B2B SaaS company.

In this video, I'm showing the step-by-step process I use when performing a content audit for a B2B SaaS company. 00:00 - Intro00:24 - Goals of a content aud...

06/01/2024

If you need some help building your content calendar, this video might be useful.

Hey everyone, in this video, I'll show you how to create a content calendar using Airtable. I'll walk you through the setup and structure of the content cale...

05/01/2024

Here's a process walkthrough for automating content creation with Airtable, Make.com and OpenAI's API.

In this video I'm showing you how to automate content production for programmatic SEO. I will use Airtable as a database, Make.com for the automation layer, ...

28/12/2023

If you're new to LinkedIn Advertising and need some help structuring or setting up your first campaign, the video below might be useful.

https://youtu.be/O3bxskSUTRw?feature=shared

In this video, I will guide you through the process of structuring your LinkedIn paid campaigns. I will explain how LinkedIn advertising works, the structure...