17/12/2025
Act II: The Hugger
Historian:
“Let us begin with the hugs. Abiy’s embrace of Prime Minister Modi in Addis, the hand-holding, the arm around the shoulder, the guided palace tours, it is profoundly Borat-esque. Not in crudeness, but in deliberate invasion of personal space. Borat hugs to unsettle, to expose. Abiy hugs to disarm, to project intimacy where protocol demands distance. It is theatre, and theatre, as we know, is politics.”
Satirist:
“Precisely. Baron Cohen’s characters, Borat, Brüno, operate by compressing social distance. They sniff, kiss, embrace, and force their subjects into positions of awkward complicity. The subject must either recoil, revealing prejudice, or reciprocate, revealing desperation. Abiy’s hugs function similarly. They collapse diplomatic formality. The photograph becomes the policy. The hug is the communiqué. It is absurd, yes, but absurdity is devastatingly effective in the age of images.”
Historian:
“Yet there is risk. In diplomacy, intimacy can be misread. What is intended as warmth may be perceived as subservience or worse, as brown-nosing. Protocol exists precisely to prevent such misinterpretation. Abiy weaponises protocol by shattering it: he drives Modi himself, hosts impromptu coffee ceremonies in the palace courtyard, clasps hands in front of cameras. It is charming, undoubtedly. But charm in diplomacy is also dangerous. It personalises what should remain institutional.”
Satirist:
“And yet, Baron Cohen would argue that breaking protocol is the point. Borat’s handshake that lingers too long, his kiss that lands too close to the lips, these are not accidents. They are designed to make the powerful forget themselves, to reveal their discomfort or their complicity. Abiy’s hugs may serve the same function: they make Modi, and the world, forget the script. In that moment of disarmed intimacy, Ethiopia is no longer a supplicant. It is a host, a friend, an equal.”
Read more:-
https://ethiopiantribune.com/2025/12/the-hugger-and-the-dictator-abiy-ahmed-in-satirical-light/
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