13/07/2020
On the season 8 finale of BusinessofHYPE, jeffstaple is back for his “Stay @ Home” series with Olivier Rousteing, creative director of Balmain. For the past decade, the designer has revolutionized the brand, pushing the agenda of the luxury fashion house into the digital space whilst still attaining to its iconic, historical roots. There is no corner of pop culture that Balmain hasn’t touched from working with the likes of Kim & Kanye to Beyonce & Jay-z and some of today’s most well known brands. In this episode, Olivier reflects on his decade at Balmain and the new perspectives he's gained during COVID-19. He tells us why he is "less scared of tomorrow" and how he believes this time right now is a "revolution that will bring a better future."
Available on all streaming platforms.
The French designer reflects on nearly a decade at Balmain and how his perspective has changed during these pressing times.