Kerushan.com

09/07/2025

Soon, it’ll be exactly 10 years since I left my dream job at Microsoft.

No safety net. No clear plan. Just an instinct that it was time to build something of my own.

As that 10-year mark approaches, I’ve been asking myself: what did I expect of myself back then? And what would make it all feel worthwhile now?

I’d love to hear your take.

If you had taken that kind of leap a decade ago—what would you hope to see in your life today? Drop your thoughts in the comments. I’ll share mine in the next video.

08/07/2025

Ten years ago, I quietly walked away from a dream job at Microsoft.

Not out of frustration. Not in crisis. But with a conviction I couldn’t ignore.

I left behind business-class flights, a large portfolio, and meetings with heads of state… to start from NOTHING. No parachute. No roadmap. Just a belief that I needed to build something of my own.

At the time, I said very little.

Now, a decade later, I’m finally telling the story... the real one.

This is the beginning of a new series: a raw look at what really happens when you leave everything familiar and step into the unknown.

If you’ve ever dreamed of going out on your own, or wondered what it actually takes, you’ll want to follow along.

Link: https://kerushan.substack.com/p/the-day-i-walked-away-from-microsoft

04/07/2025

Happy 4th of July! Wishing all my American friends a day of celebration.

For many of us, this week marks a fresh financial year, so I thought it apt to take quick moment of reflection.

I kept it short. Just a one-minute video. Have a watch if you’re in the mood for a little perspective—and a quick update from my side.

👉 Video here.

04/07/2025

The 7 types of rainmakers - from most exposed to most cushioned. Which one are you?

1. Bootstrapping Entrepreneur
Full risk. No fallback. You’re building the plane mid-air with your own cash, energy, and willpower.

2. Commission-Only Seller
No base salary. No safety net. If you don’t close, you don’t eat.

3. Funded Entrepreneur
You’ve got backers and some breathing room, but the responsibility—and pressure—still sit squarely on your shoulders.

4. Executive Who Owns the Number
You might have a title and team, but if the number doesn’t land, the pressure lands on you.

5. Salaried Seller
You’re expected to perform, but you’ve got a financial buffer. The pressure is real—but it’s padded.

6. Marketer Who Owns the Number
You’re tied to pipeline or revenue metrics. Still a rainmaker—just one step removed from the heat.

7. Other Types of Marketers
You’re measured on engagement, reach, and brand—but not directly on revenue. The pressure’s lighter, but you’re still in the ecosystem.

Some carry the storm.
Some just work near it.
Where do you sit on the scale?
And where do you want to be?

This is who I write for. If you see yourself on this list, get the good stuff in your inbox. Link in the comments.

Your cheeky cheat sheet for turning sales stress into revenue rain, with street-smart tactics and a dash of AI. Click to read Make it rAIn, by Kerushan Govender, a Substack publication with tens of thousands of subscribers.

23/06/2025

Some projects feel like a privilege from day one.

Gcobisa, CPO, and the African Bank team are working on a ground breaking initiative that places care at the centre of everything they do. This is especially vital in an age of automation and AI.

It's very humbling seeing Age of Agency used as a compass in shaping this journey.

This is what it looks like when leadership chooses to lead with intention, in a distinctly African way.

18/06/2025

I came across something hilarious—but painfully accurate—while watching Shark Tank’s Robert Herjavec describe a specific sales mindset. I’ve seen this wreck pipelines and scramble entire teams.

It’s the kind of thing that feels like progress but ends in disappointment. If you’ve ever had a deal slip, a forecast miss, or a false sense of momentum, this one might hit home.

Watch the video to find out.

17/06/2025

You’re trying to grow something real—your business, your income, your impact. But what if the biggest opportunity for all three is in a place you’ve been taught to overlook?

Yesterday was Youth Day in South Africa—a moment to honour the courage of young people who changed history.

Today, it’s a chance to recognise the power of Africa’s youth to shape the future of business.

This week’s Substack breaks down why some of the smartest moneymakers are quietly shifting focus to a market the world still underestimates.

The Overlooked Market That Smart Moneymakers Are Quietly Targeting

Will you be late to the party?

https://kerushan.substack.com/p/the-overlooked-market-that-smart

12/06/2025

When revenue pressure hits, everyone gets on the phone. Suddenly, marketers are selling, strategists are pitching, and the whole team scrambles to close the gap.

Ever wondered whether this is the correct way to solve for revenue? Watch the video to find out.

11/06/2025

This week reminded me: life never runs short on reasons to get angry. Someone lets you down. Someone blindsides you. And before you know it, you’re deep in it—frustrated, reactive, off-centre.

But there’s something about anger that most people miss, especially if you’re in the business of leading, selling, or shifting minds.

I break it down in this video.

10/06/2025

Revenue pressure doesn’t clock in at 9 and out at 5. It hits between calls, after rejections, and right when the quarter’s closing in.

So I’m launching something new inside Make it rAIn—something built for real-time clarity, not theory.

It’s sharp. It’s fast. It’s where we go when the pressure’s on and we need movement—not noise.

Click the link in the comments. You’ll want in.

09/06/2025

You don’t slam the brakes.
You just slow down—quietly.

A few fewer emails. One less call. A bit less spark.
It doesn’t feel like quitting.

But it is.

There’s a name for this.
And if you don’t catch it early, it becomes your new normal.

03/06/2025

Ever feel like you’re doing everything right—
…and still, nothing’s landing?

The campaign flops.
The deal dies.
The team member walks.
And suddenly, it’s not just about the pipeline—
It’s about whether you can keep going.

I wrote something for that moment.

It’s not a pep talk.
It’s not hustle p**n.
It’s a field manual for when you simply… cannot.

Read the latest on Make it rAIn 👇

https://kerushan.substack.com/p/how-to-cope-when-you-cannot