08/09/2025
In this exclusive interview from PTM2025 in Bangkok, Professor Dr Wolfgang Georg Arlt, Founder of the Meaningful Tourism Centre, explains why meaningful tourism is more than a concept—it is a call to action for the global travel industry.
Hosted by David Barrett as part of the Trends Series, this discussion explores how tourism must balance the needs of travellers, communities, employees, governments, businesses, and the environment to ensure long-term prosperity and sustainability.
From the Centre’s origins in Kathmandu during the pandemic to its growing global network of trainers, Dr Arlt outlines how workshops, empathy-building exercises, and measurable performance indicators are reshaping tourism strategies. He also explains why Asia is poised to lead this transformation and why the future of tourism depends on restoring trust, relevance, and meaning.
Discover how meaningful tourism is redefining the conversation—beyond sustainability and responsibility—towards an inclusive and human-centred approach that can inspire change worldwide.
👉 Watch now to learn why Pacific Asia Travel Association has adopted meaningful tourism as its vision and how this approach could shape the future of global travel. https://www.traveldailynews.asia/column/interviews/forget-sustainable-tourism-its-time-to-get-meaningful/
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