NORMVL

NORMVL An independent record label & creative agency at the heart of the South African music industry.

We are an independent record label & creative agency at the heart of the South African music industry. As a record label we pride ourselves in helping to develop independent artists with sustainable careers and, as a creative agency, we partner with musicians & creative practitioners alike to create end-to- end campaign assets & branding solutions.

12/08/2025

The genre-bending jazz-rapper takes over with a full 6-piece band, fusing razor-sharp lyricism with lush, experimental jazz in a set that’s as cinematic as it is soulful.

Opening the night is - drummer/producer Tebogo J Mosane’s shape-shifting live project, where no two sets are ever the same. Part soul, part chaos, all groove.

Ticket link in bio.

08/08/2025
04/08/2025

Blending lyricism, design, and storytelling, ByLwansta is reshaping how music and visual identity connect. As a rapper, producer, and founder of creative agency NORMVL, he’s known for immersive experiences and forward-thinking artistry. Catch him on the panel Tech Meets Tradition: Leveraging Technology for African Music & IP Protection.

📍 26–30 August | Durban ICC
🔗 More info: www.themusicimbizo.co.za

The Music Imbizo 2025 is powered by SABC 1, sponsored by Durban Tourism, and supported by Independent Media.

02/08/2025
01/08/2025
24/07/2025

Once upon a time, T-Pain (and Lil Jon) gave me probably the greatest advice I ever received as a creative entrepreneur.

It just meant “start”, “release the thing” and then continue iterating, you’ll find people to build with a long the way. As a result, the gap between ideation and ex*****on for me grew smaller and smaller, with each iteration improving from the previous and so on and so on.

One of the many lyrics that made me feel seen as a creative entrepreneur.

Want this book? Add your email here: https://bit.ly/ReallyListeningByLwansta and I’ll let you know when your copy’s ready. 🧡

07/07/2025
29/06/2025
played this year, and with every new stage comes new game. 🔴From passport delays to pre-show preparation, here are 5 q...
05/06/2025

played this year, and with every new stage comes new game. 🔴

From passport delays to pre-show preparation, here are 5 quick lessons we’re carrying into every future gig. Whether you’re an artist or crew, this carousel is for all of us.

Swipe through. Save. Share with your team.
Let’s keep levelling up, on and off stage. 🤝🏾

🔥
Performance photos by 🙏🏾

22/05/2025

Week 100. 🧡
A full room, full hearts.
Thank you for growing with us. 🧡🫂

🧡
Thank you for capturing this, 🤝🏾

Still feeling the warmth from NORMVL Agenda 5 this past December — a wholesome gathering to close off the year with our ...
07/04/2025

Still feeling the warmth from NORMVL Agenda 5 this past December — a wholesome gathering to close off the year with our people, our sounds, and our stories.

We’re proud to have curated a space that shines a light on what our in-house talent and close friends have to offer, and even prouder to have done it in collaboration with a community that continues to show up for us.

Thank you to for the beautiful venue that held us so well, for bringing the sound to life, and for the curation and initiative that stitched everything together.

And a special thank you to for these immaculate frames — a beautiful reminder of what a wholesome live music experience can feel like.

Until the next one,
—

4 things! 📝Week 93 marked a milestone for —our first brand partnership, and with EQUAL. Seeing our carefully built pla...
02/04/2025

4 things! 📝

Week 93 marked a milestone for —our first brand partnership, and with EQUAL. Seeing our carefully built platform align with a global brand reinforced the strength of our vision.

This partnership brought valuable lessons on scaling while protecting our core audience, choosing aligned brand partners, and ensuring our presence translates beyond digital branding.

A huge thank you to Spotify Africa and the team for making this possible. Now, the countdown to 100 weeks of South African Alternative Music continues. 🚀

💚

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00
Saturday 09:00 - 17:00

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What do we mean?

"Normal" in the English dictionary is "conforming to a standard, usual, typical or expected", however, NORMVL is a state of mind and train of thought, based on the contrast and contradiction between what society deems to be "normal" and "weird", and basically renders the dictionary definitions of said words non-existent, because the "normal" and "weird" of each individual human varies on a small to enormous scale, what's "normal" to you may not be "normal" to the next person, same principle applies with "weird". The idea of a set standard of "normal" as defined by society becomes nonsensical and the individual precedes society. The concept also serves as a sort of bridge between the varying semantics and syntax between cultures.