Ctrl / Art / D (2025)

12/09/2024

3D Generalist wanted 👾

CTRL + ART + D is looking for a talented CG Generalist on a project basis.

🛠️ Must: experience in photorealistic food modeling and animation.

Let’s create something delicious together, DM for details or reach us at [email protected]

06/08/2024

Our case has been recognized at the MIXX Awards Europe 2024!

We’re brought home:
🥈 SILVER - IN-GAMING CAMPAIGN
🥉 BRONZE - Product Innovation

And we’ve been shortlisted for:
💡 Direct Response/Lead Generation Campaign
💡 Non-Profit/Corporate Responsibility Campaign

A huge thank you to our partners and for incredible collaboration on this project.

26/03/2024

The future of retail lies in augmented reality (AR) try-on technology, a game-changer that allows customers to virtually “wear” products in the comfort of their homes 🛋

AR boosts engagement, personalizes the shopping experience, and ultimately, drives sales.

📊 McKinsey report revealed that 73% of shoppers say they’d be more likely to purchase from a brand offering interactive experiences.

📊 Study by Shopify found that AR product visualizations can increase click-through rates by up to 33%.

One-size-fits-all marketing is a recipe for disappointment. Today’s consumers crave authenticity and interaction, and this interactive experience goes beyond the simple “like” and drives deeper engagement with your brand.

AR try-on technology is not just a futuristic technology, it’s a strategic marketing tool with the power to revolutionize retail.

👉🏻 By offering a personalized, interactive, and engaging shopping experience, you can forge deeper connections with customers, drive sales, and ultimately, stay ahead of the competition.

Explore possibilities for your brand, book a call with us.

19/03/2024

Unlike traditional influencers, virtual characters can embody a brand’s values, interact with fans, and even participate in social causes. Let’s dive in and see the way to leverage the unique potential 🧵

, 6.8M followers
The Brazilian retail giant’s virtual ambassador isn’t just hawking products - she’s providing customer service, participating in campaigns, and building a loyal following.

2.6M followers
An Influencer with a massive global audience, pushes the boundaries of “real” with her lifelike interactions and collaborations with major brands.

, 178K followers
FN Meka is a robot rapper who is known for his extravagant style and Hypebeast aesthetics. He has the appearance of a cyborg with green hair and eyes, lots of tattoos, and a hand made of gold.

Why should marketers care?

👉 Creative & strategic potential is unlimited, do not limit narratives and build deeper connections with audiences.

👉 Global reach, as you can seamlessly connect with audiences worldwide, transcending language and cultural barriers. Expand market presence and engage with diverse audiences on a deeper level.

👉 Virtual influencers get 3x more likes/comments than real ones. Boost brand engagement, expand reach.

Book a free consultation with our team to explore crafting the perfect virtual persona for your brand 👾

17/03/2024

Remember the days when Instagram was a haven for photo filters? Those days are fading as the platform transforms into a dominating e-commerce force, subtly influencing not just what content you see, but also how businesses interact 💼

Likes are no longer the holy grail: clicks, conversions, and ultimately, sales are the new metrics of success. A 2023 Social Media Today report revealed that shoppable posts have a 64% higher click-through rate compared to regular posts. This means a business’s ability to showcase and sell products directly within the app is becoming increasingly crucial for brand visibility.

This is where 3D marketing emerges as a game-changer. Imagine being able to virtually rotate a couch in your living room or try on sunglasses – all within the Instagram app. 3D visuals offer a more realistic and engaging experience, leading to a deeper understanding of the product and potentially a higher purchase intent. In fact, a study by Shopify found that 3D product visualizations can increase conversion rates by as much as 40%.

Investing in high-quality 3D visuals can provide a valuable edge, offering a more interactive and engaging way to showcase products. Book a call with us to explore possibilities, believe us, they are endless. 🔥

15/03/2024

Today’s audiences crave snackable content 🍪

Platforms like TikTok and Reels offer a goldmine for brands, but with endless scrolling, grabbing attention is key.

📊 63% of Gen Z prefer to learn about brands through short-form videos, according to a 2023 study by Wave.video.

And here’s where CGI (computer-generated imagery) enters the scene.

Want to launch your product on Mars or bringing your mascot to life – all in a 15-second TikTok video? CGI unlocks this potential, allowing you to create visually stunning and engaging short-form content that stands out in the crowded feed.

Why CGI?

👉🏻 Grab attention in a split second and keep users engaged.

👉🏻 Visually distinct content increases brand recall, making you stick in their minds.

👉🏻 Compared to traditional filming, CGI is much more budget-friendly, especially for complex scenes.

It’s time to ditch long videos and start captivating audiences with a sprinkle of digital magic, of course, with our help 👾

13/03/2024

While the Metaverse is still in its early stages, its potential impact on consumer behavior and brand engagement is undeniable. A 2023 McKinsey report predicts that the metaverse could generate up to $5 trillion in value by 2030. So, how can you prepare your brand for this transformative shift?

Building your Metaverse presence now:

👉🏻 Familiarize yourself with the various metaverse platforms. Analyze your target audience’s preferred platforms and understand how they interact within these virtual spaces.

👉🏻 Explore creating immersive virtual experiences that showcase your products or services.

👉🏻 Develop captivating narratives that resonate within the metaverse. Consider utilizing interactive elements, gamification, and user-generated content.

Learn from influential early adopters:

👟 Nike lunched “Nikeland” on Roblox, a virtual world featuring product try-on experiences, gamified challenges, and social spaces. This resulted in a 70% increase in brand awareness among Gen Z consumers.

🧵Gucci partnered with The Sandbox metaverse to create a “Gucci Vault” experience, featuring exclusive NFT drops and virtual fashion shows. This generated over $1 million in NFT sales within the first week.

🎥 Warner Bros. hosted the DC FanDome event within The Sandbox, allowing fans to explore virtual sets, interact with characters, and access exclusive merchandise. This event reached over 1 million unique visitors.

Remember, the metaverse is not a replacement for the physical world, but rather an evolution of how we interact and engage with brands, offering a chance to connect with customers on a deeper level and create truly memorable experiences.

07/03/2024

We enter the trend where virtual clothing takes center stage, offering a sustainable, accessible, and endlessly creative alternative to the traditional approach 👗

Who are the trendsetters to follow?

has established itself as the world’s largest digital fashion retailer. Platform offers a diverse collection of 3D clothing, designed by both established names and emerging talents. Users can virtually “try on” these garments through the platform’s website or app.

specializes in creating haute couture digital pieces, often blurring the lines between physical and digital fashion. They’ve collaborated with renowned brands like Iris van Herpen and Viktor & Rolf, showcasing the immense creative potential of digital fashion.

takes a unique approach, offering customizable digital garments that users can design themselves. Empowering users to express unique style and create truly personalized fashion experiences.

The rise of digital fashion offers a sustainable alternative to traditional clothing production. And, in addition, provides increased accessibility to high-end fashion, allowing fashionistas to experiment with styles they might not otherwise be able to afford physically.

🪡 Challenge your team to brainstorm bold, out-of-the-box ideas. And we will implement them for you.

22/02/2024

Wondering how CGI is transforming the marketing landscape? This FAQ dives deep with fascinating statistics that reveal the growing impact of computer-generated imagery on brands and consumers alike.

Unlock the full potential of your storytelling. Book a consultation with us to discover how CGI can bring your vision to life and captivate your audience 👾

14/02/2024

We’re finally launching our Behance page, with .school as our debut case study.

Bold colors, playful typography, and a brand identity that captures the essence of creativity and learning. Head over to our Behance profile (link in bio!) to dive into the full project and get inspired.

And this is just the beginning! Stay tuned for more showcases coming out soon 👾

05/02/2024

Forget boring ads and lame product demos. The future of marketing is here, and it’s wearing an Apple Vision Pro 👓

This headset isn’t just selling out like hotcakes (200,000 in 10 days, anyone?), it’s redefining how brands connect with us.

💬 Let’s explore the mind-blowing ways VR is about to change the game.

21/12/2023

Boost Your Brand with Augmented Reality! 🚀

Leverage AR filters from CTRL/ART/D to create immersive experiences like interactive games and quizzes.

These filters offer a unique and entertaining way for your audience to engage with your brand. Ready to elevate your connection?

Try our AR filters and transform your audience interaction! ✨

Ctrl / Art / D

12/09/2024

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