Journal of Hospitality & Tourism Research

Home
Journal of Hospitality & Tourism Research

We publish original research that enhances theoretical knowledge in the hospitality and tourism field

The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. JHTR encourages research based on a variety of

methods, qualitative and quantitative. Criteria for evaluation include significance in contributing new knowledge, conceptual quality, appropriate methodology, technical competence (of theoretical argument and/or data analysis), and clarity of exposition.

05/09/2025

in the tourism & hospitality context is rarely as rational as neoclassical economic models suggest🧠

As an interdisciplinary research area involving psychology & economics, allows us to investigate the influence of psychological, cognitive, emotional, cultural, or social factors on individual decision-making processes🤔

In our new special issue (led by Gang Li & Marion Karl), the 12 included studies address various tourist behaviors ranging from destination and transport choice, to amenity purchases in luxury hotels, highlighting the diversity in applications of behavioral economics🗞️

The articles also demonstrate that behavioral economics can be a useful framework across all stages of a tourist’s journey, from pre-trip planning to during-trip behavior and post-trip behavior

Don't miss out this collection of thought-provoking papers:
🔗 https://journals.sagepub.com/toc/jhtd/49/7

| | | | | | | | | | | | | |

03/09/2025

🗣️ study tests and shows how salesperson accents affect souvenir purchase behavior🛍️

In a recent article published in Journal of Hospitality & Tourism Research, Shanshi Li, Luqing Wang, Yiqi Li (Xiamen University) and Heng Li (Sichuan International Studies University) examined whether, how and when a salesperson’s local accent affects tourists’ purchase behaviour for souvenirs

Through six scenario-based experiments and one field experiment, the research team found that:

🗣️Salespersons with local accents significantly increase tourists’ souvenir purchasing intention

🟰Perceived fit between salespersons’ marketing communication and souvenirs serves as the psychological mechanism driving this effect

👔“Local accent effect” is significant only for souvenirs with high local relevance and when salespersons are dressed in casual attire

The eCopy of this article is available in ’s OnlineFirst column now: 🔗https://doi.org/10.1177/10963480251352228

DOWNLOAD and READ the paper if you interested in local accent effect, linguistic variant, souvenir purchase, perceived fit, local relevance, salesperson attire and signaling theory

| | | | | | | | | | | | | | | |

26/08/2025

Journal of Hospitality & Tourism Research is pleased to tell you that our special issue themed "Advancing Behavioral Economics Research in Tourism and Hospitality" is available on our website now: 🔗 https://journals.sagepub.com/toc/JHT/49/7

This issue includes 13 articles featuring diversified & interesting topics like:
⛺ / 🥶
💴 / 🧾
😵 / 🤠
🏨 / 🏩
💰 / 💷
🛤️ /

The editorial team would like to thank Prof. Gang Li & Dr Marion Karl for their dedication to the curation of this special issue. Our team also wants to thank all authors for choosing to disseminate your fabulous works

| | | | | | | | | | |

20/08/2025

🤝 study reveals the dual nature of brand-cause fit in shaping consumer participation in corporate sociopolitical activism initiatives🤝

In a recent article published in Journal of Hospitality & Tourism Research, Joanne Xue (City University of Macau), Zixi (Lavi) Peng & Anna Mattila (Penn State University) examined how two key moderators - brand-consumer stance agreement and message framing - shape the effectiveness of different brand-cause fit types in corporate sociopolitical activism (CSA) campaigns

According on the results of two 🔬experimental studies🔬, the research team found that:

💡 Hospitality brands can strategically enhance CSA effectiveness by reconciling brand-cause fit, brand-consumer stance agreement, and message framing

💡 Hospitality consumers favor CSA initiatives with natural fit over created fit when stance disagreement exists

💡 Positive message framing amplifies the effect of created fit via enhanced altruistic motive perceptions

The eCopy of this article is available in ’s OnlineFirst column now: 🔗 https://doi.org/10.1177/10963480251352227

DOWNLOAD and READ the paper if you interested in corporate sociopolitical activism, brand-cause fit, brand-consumer stance agreement, message framing, altruistic motive, valence asymmetry theory

| | | | | | | | | | | | |

15/08/2025

🔎 study challenges the generalizability of the negative impact of sales promotions on firm value observed in other service industries🔍

In a recent article published in Journal of Hospitality & Tourism Research, Abhinav Sharma, Nathaniel Line, María Jesús Santa María Beneyto & Juan Luis Nicolau investigated the impact of sales promotions and their framing on firm value in the restaurant industry

Based upon the analysis on 1,165 promotion announcements, the research team found:

🍵 Restaurant promotions increase firm valuation, unlike in other service sectors

🍶 Loss-reduced promotions outperform gain-framed ones in boosting firm value

🍹 Framing effects are strongest for moderate return-generating promotions

🍺 Investors view loss-framed promotions as signals of strategic pricing discipline

The eCopy of this article is available in ’s OnlineFirst column now: 🔗 https://doi.org/10.1177/10963480251352226

DOWNLOAD and READ the paper if you interested in restaurant management, sales promotion, framing effect, firm valuation, loss aversion, and event study

| | | | | | | | | | | | | | | |

13/08/2025

When you are drained, you may wish someone can some research ideas which can inspire/increase your momentum in doing research

Over the past few years, Journal of Hospitality & Tourism Research published & shared a lot of research agendas (based on a comprehensive review of prior literature). These include but not limited to topics like:

👯Travel companionship
https://doi.org/10.1177/10963480241258084

🧳 Tourism experience
https://doi.org/10.1177/10963480241230952

💚 Responsible tourism
https://doi.org/10.1177/10963480221143729

🌐 Metaverse tourism
https://doi.org/10.1177/10963480231163509

🧠 Artificial intellgience in hospitality and tourism
https://doi.org/10.1177/10963480241229235

😍 Hospitality employees' mental health & psychological well-being
https://doi.org/10.1177/10963480241271084

Enjoy reading and wish our published works are helpful to you !!!

| | | | | | | | | |

08/08/2025

📋 study demonstrates why measurement invariance matters📋

In a recent article published in Journal of Hospitality & Tourism Research, Cheri Young & David Corsun (University of Denver) offered a beginner’s introduction to measurement invariance (MI) and assessed whether the current paradigm in hospitality research neglected issues of MI in studies focused on intra- or interpersonal or group membership-based differences

In this piece of inspiring work, the research team:

💡 Analyzed articles published in two journals and found that MI was not sufficiently assessed or reported by hospitality researchers

💡 Tested MI in one of their published articles, and revealed that their ignorance led to erroneous conclusion, generated inaccurate practical applications and posed risk to theory development

The team encouraged hospitality researchers to test for MI before analyzing mean differences in latent constructs when testing hypotheses involving intrapersonal change over time / differences in groups

The eCopy of this article is available in ’s OnlineFirst column now: 🔗 https://doi.org/10.1177/10963480251352225

DOWNLOAD and READ the paper if you interested in measurement invariance, measurement equivalence, intrapersonal change, cross-group comparisons, measurement non-invarianc

| | | | | | | | | | | | | |

05/08/2025

We are pleased to tell you that Journal of Hospitality & Tourism Research Linkedin page's follower count exceeded 3️⃣0️⃣0️⃣0️⃣

Thank you for following/ subscribing to our page! We will continue to share useful updates & knowledge with you all ☺️

Please recommend more colleagues & research students to join us:
🔗 https://www.linkedin.com/company/jhtr

| | | | | | | | | | | |

01/08/2025

👑 study discusses new avenues for luxury hospitality research👑

In a recent article published in Journal of Hospitality & Tourism Research, JaeMin Cha, Seung Hyun Kim & Bonnie Knutson (Michigan State University) discuss why and how linking luxury with diversity, equity, and inclusion (DEI) can bring value and open up new business and research opportunities for hospitality practitioners and scholars

In this and article, the research team:

🔆 Addresses the challenges and gaps in bridging the seemingly contradictory concepts of luxury and DEI

🔆 Explores the synergies of integrating DEI perspectives into new forms of luxury hospitality experiences

🔆 Incorporates real-world & hypothetical business examples that show how luxury and DEI can co-exist

The eCopy of this article is available in ’s OnlineFirst column now: 🔗 https://doi.org/10.1177/10963480251342899

DOWNLOAD and READ the paper if you interested in luxury management, luxury hospitality, luxury research, diversity equity and inclusion, and concept infusion

| | | | | | | | | | | | | |

30/07/2025

🤔How many were curated by in the past 5 years🤔

The answer is 7️⃣SEVEN7️⃣& the themes are very diversified incl.

💻 Impacts of future technology
🔗https://journals.sagepub.com/topic/collections-jht/jht-1-impacts_of_future_technology_on_hospitality_and_tourism?publicationCode=jht

🧑‍🍳 Power of experiences
🔗https://journals.sagepub.com/topic/collections-jht/jht-1-above_and_beyond_advancing_the_power_of_experiences_in_hospitality_and_tourism?publicationCode=jht

💚 Responsible tourism & hospitality
🔗https://journals.sagepub.com/topic/collections-jht/jht-1-responsible_tourism_and_hospitality?publicationCode=jht

🔦 Sustained competitive advantage for sustainable businesses
🔗https://journals.sagepub.com/topic/collections-jht/jht-1-sustained_competitive_advantage_for_sustainable_hospitality_and_tourism_development?publicationCode=jht

The full list of special list by JHTR is available here:
🔗 https://journals.sagepub.com/collection-index/JHT?sortBy=curated

A few more will be added & released this year - Stayed Tuned🚨

| | | | | | | | | | | | |

25/07/2025

Are you working on research about 📝 ?!? Are you looking for good references about / ?!?

The editorial team of Journal of Hospitality & Tourism Research highly recommends the following relevant articles to you - Enjoy 😉

✒️ Impact of video framing styles on viewers' sharing & visit intention:
https://doi.org/10.1177/10963480221123097

🖍️ Impact of CSR message framing on consumers' citizenship behavior:
https://doi.org/10.1177/10963480241259909
https://doi.org/10.1177/10963480231199991

🖌️ Impact of power message frames on employees' organizational support:
https://doi.org/10.1177/10963480211010992

🖋️ Impact of progress framing on reward gradient behavior:
https://doi.org/10.1177/10963480231226083

🖊️Impact of message framing on review persuasion:
https://doi.org/10.1177/10963480221074280

| | | | | | | | | |

23/07/2025

🚨📑 NEW issue is available online📑🚨

The latest issue of Journal of Hospitality & Tourism Research's Volume 49 is available now at:
https://journals.sagepub.com/toc/jhtd/49/6

The papers included in this issue covered many interesting topics, and thought-provoking insights were reported. The editorial team would like to thank all contributors for choosing to disseminate their fabulous works. Also, thank you all reviewers for taking time to review & share their constructive comments

Wish you enjoy reading this collection of high-quality papers !!!

| | | | | | | | | | |

Address

Website

https://journals.sagepub.com/home/jht

Alerts

Be the first to know and let us send you an email when Journal of Hospitality & Tourism Research posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Media Company?

Country:

City: