Spirit of 608

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Spirit of 608

We help businesses at the intersection of fashion, entrepreneurship, sustainability + tech (a space we call FEST) get visible. Let us help you get visible!

Learn why this is a huge growth year for ethical fashion and how you can use DIY PR to get visible below 🎉 Grab your FREE DIY PR Quick Start session here: https://training.spiritof608.com/DIYPRsessionsignup

23/09/2022

What comes to mind when you think about Web3? ⁠
⁠
That it's a space saturated with projects that are too confusing, risky or expensive to join? Maybe it feels like the Wild Wild West, and you're unsure how to navigate the landscape.⁠
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Over the last two years, I've been focused on understanding the space, and one thing that keeps coming up over and over: the opportunity for creative entrepreneurs, marketers and content creators. And while we don't know which companies will win or lose yet or which technologies will endure (who will be MySpace and who will be Meta), the space itself and the shifts it's bring aren't going anywhere.⁠
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When I started learning about (which led eventually to working in) Web3, it was tough to know where to start.⁠
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So here are my 6 (mostly) free ways to get started:⁠
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❶ Open a wallet⁠
❷ Open an account on an exchange⁠
❸ Learn to earn⁠
❹ Install a crypto-focused app⁠
❺ Participate on Twitter⁠
❻ Get involved in a project⁠
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See to read why I'm picking those 6, plus practical tips for learning about the Web3, setting yourself up for success, and even earning a little crypto without spending a dime.⁠
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https://www.spiritof608.com/blog/how-to-make-it-in-the-metaverse⁠
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Which tip is your favorite?⁠
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30/11/2021

How does personal branding fit into your profesh path? 🤔

To me, personal branding shouldn’t be a struggle or feel weird. It WILL happen naturally when you do two things:

💥 Consistently get visible
💥 Share consistent messages

Figure out how you like to get visible and what is important enough to you to share (important enough = more compelling to share it than feel the fear, hesitation, insecurity or friction that can come with being visible).

We’ll be talking about this and a lot more this Thursday with The Lighthouse team (they’re not on insta) during a virtual chat hosted by the career development platform. Connect with them on LinkedIn!

👀 See details & RSVP via link in bio

28/10/2021

How can you use community and events to generate buzz and reach new audiences for your sustainable fashion brand? ⁠
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On this week’s show, I am excited to bring you Costa Rica and L.A.-based designer for a conversation that’s:⁠
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💎 one-part story⁠
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💎 one-part live media strategy coaching. ⁠
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Like many pro designers who’ve worked in the fashion industry for years, Diana left the corporate world to build a company that aligns with her values and devotion to sustainable and ethical practices. The result?⁠
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✨Nightswim⁠ 🏊‍♀️
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Now that she’s established her brand and built a foundation for her breezy leisurewear, this sustainable fashion designer is ready to take her business to the next level. Already successful with using events and community to grow, she’s wondering:⁠
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💥 How to balance time and budget to better connect to members of the media so she can reach new audiences ⁠💥
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Listen in for her story and what I advise her to do with her brand right now in order to build stronger relationships with the media that will last. ⁠
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🎧 bit.ly/276so608 🎧 ⁠
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Find the show anywhere you listen to podcasts by searching Spirit of 608⁠⁠⁠⁠⁠

26/10/2021

Such a love-FEST 💥🧡⁠
⁠
Spirit of 608 podcast guest says is a must-know-right-now. ⁠
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At the end of the Spirit of 608 podcast, we ask guests on the show to and let us in on another entrepreneur we need to know about right now.⁠
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Thanks to Nikki for Paying It Forward and helping a badass biz get more visible.⁠
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Do you want to be more visible? See our link in bio for ways we can help you and your FEST biz reach new audiences, grow + thrive. ⁠
⁠
Listen to the show:⁠
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🎧[bit.ly/259so608] 🎧⁠
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📷 ⁠
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26/10/2021

Want to be on sustainable fashion podcasts?⁠ 🎧➡️
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If you’ve ever aspired to be a guest on a sustainable fashion podcast, this list is for you 💥
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And yes, we recommend all of these shows for a good listen AND great places to keep building your media list. ⁠

⁠Find details for each show + must-know details about how (and how not) to contact them at spiritof608.com/blog⁠

22/10/2021

Hands-down one of my favorite ways to work with change-making founders like :
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💥 Strategy sessions⁠⁠ 💥
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Book a one-on-one strategy session with me for a deep dive into your marketing, PR and visibility strategy.⁠⁠
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We'll create a path forward and key action steps so you can create the growth, impact and visibility you're here for⁠⁠ 😎
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See current session availability via link in bio ⁠⁠👀
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Thank you Joanna for sharing this with me! ⁠⁠🥂⁠⁠⁠⁠⁠⁠

21/10/2021

If there’s one thing I truly believe about getting visible through DIY PR and earned media (i.e. media you didn’t have to pay for, a.k.a. advertising), it’s this: there’s no one-size-fits-all solution. ⁠⁠
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There just isn’t. ⁠⁠
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Yes, there are a ton of best practices and standard strategies, and they are great, but there are always questions that come up about people’s individual businesses. That’s, in fact, exactly why I created the PressDope DIY PR course program and set it up the way it is. The goal is to give entrepreneurs the training and materials they need to do their own media outreach, but also get an opportunity for individual feedback and guidance when they need it. ⁠⁠
⁠⁠
On today’s episode of the Spirit of 608 podcast, we’re diving into a question from PressDope DIY PR Course program member , an ethical designer who is wondering how to use a new partnership as part of her marketing — but doing it in an authentic way that feels right for her and her brand. ⁠⁠
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🎧 bit.ly/275so608 🎧⁠⁠
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Listen in for my tips and advice on leveraging a non-profit partnership in your ethical fashion business’s marketing.⁠⁠⁠⁠⁠⁠⁠⁠

19/10/2021

💡Fact:
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There are countless media, visibility and growth opportunities out there waiting for you right now. ⁠⁠
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You just need to know where to find them.⁠⁠
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I find and share two high-quality media opportunity leads each week in our newsletter. For example, here's what I shared this week:⁠⁠
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💎 Where to apply to a prestigious fellows program launched by one of the most successful fashion designers around⁠⁠
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💎 A new site focused on the latest news from innovative startups and companies⁠⁠
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Want to grab the next media opportunities? Sign up via link in bio⁠⁠ 💥⁠⁠⁠⁠⁠⁠⁠⁠

15/10/2021

Curious about how you can use DIY PR before the year is up?⁠⁠
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I'm live next WEDNESDAY with the fabulous people of (which includes President and this week's podcast guest and founding member ) talking DIY PR and how it can bring serious visibility to your ethical business. ⁠⁠
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See link in my bio to RSVP for this live training.⁠⁠
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Questions about your DIY PR strategy? DM me!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

14/10/2021

Launching a magazine is not for the faint of heart. Sure, content is crucial for most businesses right now (especially those in the sustainable fashion arena). But consistently creating high-quality, thought-provoking, change-making content? ⁠⁠
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It’s a hugely intensive endeavor, one that this week’s Spirit of 608 podcast guest magazine founder knows well.⁠⁠
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During our conversation, ESJ magazine (a.k.a. Ethical Style Journal) founder Katie talks frankly about:⁠⁠
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💎 the complexities of building a media business in the sustainable and ethical fashion arena and how her approach has changed — and is poised to change again soon — and why. ⁠⁠
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💎 the media, the need for creatives to make money and questions that come up in sustainable fashion marketing and messaging today amid a backdrop of brands, influencers, thought leaders and activists who are all part of an increasingly important, but noisy landscape. ⁠⁠
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💎 but most of all, listen in for her story and advice for creating sustainable fashion conversations that matter while also building a brand that stays firmly rooted in authenticity and longevity.⁠⁠
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You can learn more about Katie and her company at www.ethicalstylejournal.com.⁠⁠
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🎧 bit.ly/274so608 🎧⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

13/10/2021

One of the best ways to create new connections, wins and opportunities?⁠⁠
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😎 More visibility.⁠⁠
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One of the best ways to get visible?⁠⁠
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💡 Media coverage.⁠⁠
⁠⁠
But figuring out how to prioritize media when you're already super busy can be a challenge.⁠⁠
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💥 The Dope List is a database of media contacts handpicked by us for you. We're up to 90+ contacts, all vetted, checked and current. When you grab the list now, you get:⁠⁠
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💎 Media contacts you can use to make getting visible faster and easier⁠⁠
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💎 Social media contact details⁠⁠
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💎 My personal notes and insights on outreach⁠⁠
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💎 A variety of contacts in print, digital and podcast media⁠⁠
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💎 The lowest price we're offering in '21⁠⁠
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💎 Access locked-in until the end of the year⁠⁠
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Details via link in bio.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

11/10/2021

Such a love-FEST 💥🧡⁠⁠
⁠⁠
says is a must-know-right-now. ⁠⁠
⁠⁠
At the end of the Spirit of 608 podcast, we ask guests on the show to and let us in on another entrepreneur we need to know about right now.⁠⁠
⁠⁠
Thanks to Jessie for Paying It Forward and helping a badass biz get more visible.⁠⁠
⁠⁠
Do you want to be more visible? See our link in bio for ways we can help you and your FEST biz reach new audiences, grow + thrive. ⁠⁠
⁠⁠
Listen to the show:⁠⁠
⁠⁠
🎧[bit.ly/262so608] 🎧⁠⁠
⁠⁠
📷 ⁠⁠
_____________⁠⁠

08/10/2021

Sometimes you fall in love with vintage, and sometimes you fall so hard you start a business ⁠⁠💎
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The latter is the case for this week’s Spirit of 608 podcast guest Suzanne, who launched a line of jewelry born out of her love for antique lockets and went on to grow the company into a mixed collection of modern fine jewelry pieces and unique antique jewelry from her network of sources.⁠⁠
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In this week’s episode, we get the inside story of Suzanne’s journey from the corporate world (she’s an alum of J.Crew, RedEnvelope, Victoria’s Secret and Bally) to launching her collection and growing it for more than a decade. ⁠⁠
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Along the way, she’s learned a lot — including how to get featured in major media from the Today Show to the New York Times.⁠⁠
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Listen in for her advice on the business of building a business and so much more.⁠⁠
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🎧 Link in bio and always at bit.ly/273so608 🎧 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

06/10/2021

One thing that's crucial for increased visibility?⁠⁠ 😎
⁠⁠
Knowing who to contact 💥
⁠⁠
See link in bio or DM me for more on The Dope List, our media contact database for creative entrepreneurs. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

30/09/2021

Wanted:⁠⁠
⁠⁠
💥Everything You Need to Know to Create a Kickass Podcast Guest One Sheet and Start Getting More Interviews Now⁠⁠💥
⁠⁠
🎧 bit.ly/183so608 🎧⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

23/09/2021

SO excited about this ⁠⁠💥
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I am a lifelong, diehard, avid thrift-vintage-secondhand girl. ⁠⁠
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I buy secondhand, resell, fawn over vintage treasures. ⁠⁠
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And I'm convinced the future of secondhand fashion is unfolding in front of our eyes. Like major changes. For many of us who’ve thrifted for years and loved vintage and new-with-tags treasures long before they became big business, it’s easy to wonder: WHAT'S NEXT? ⁠⁠
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How will the rise of billion dollar companies slinging secondhand style affect not just the mainstream fashion landscape, but the legions of local shops and sellers who see secondhand as so much more than the latest trend? ⁠⁠
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To get some answers, our fabulous summer intern hit the Cville streets where we have numerous consignment, secondhand and thrift retailers who are go-to destinations for locals looking to buy, sell and donate clothes and accessories with a previous life.⁠⁠
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Featured in this episode:⁠⁠
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💎 Linnea ⁠⁠
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💎 Gwen ⁠⁠
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💎 Nina ⁠⁠
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Open this week’s episode for an honest, real and open look at why three very different business women in the space do what they do and what they see ahead for the future of secondhand and its ties to our local communities.⁠⁠
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🎧 Link in bio and always at bit.ly/271so608 🎧⁠⁠
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A big thanks to Evelyn for the field work and reporting for this special show.⁠⁠
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P.S. ❤️ This graphic ⁠⁠⁠⁠⁠⁠
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23/09/2021

We are finding and sourcing real opps like this every day ⁠⁠👀💥
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See link in bio to grab yours⁠⁠ 🥂⁠⁠⁠⁠⁠⁠⁠⁠

20/09/2021

Such a love-FEST 💥🧡⁠⁠
⁠⁠
says is a must-know-right-now. ⁠⁠
⁠⁠
At the end of the Spirit of 608 podcast, we ask guests on the show to and let us in on another entrepreneur we need to know about right now.⁠⁠
⁠⁠
Thanks to Rae for Paying It Forward and helping a badass biz get more visible.⁠⁠
⁠⁠
Do you want to be more visible? See our link in bio for ways we can help you and your FEST biz reach new audiences, grow + thrive. ⁠⁠
⁠⁠
Listen to the show:⁠⁠
⁠⁠
🎧[bit.ly/265so608] 🎧⁠⁠
⁠⁠
📷 ⁠⁠
⁠⁠

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