12/03/2025
What happens when fashion breaks the rules—and becomes art?
In this StyleTitle Substack piece, I explore the visionary world of Artsi Ifrach, founder of MAISON ARTC, a designer who refuses to follow fleeting trends, instead creating timeless, one-of-a-kind pieces infused with history, culture, and personal storytelling.
For Ifrach, fashion isn’t about mass production or mainstream appeal. It’s about memory, heritage, and the beauty that emerges when you forget the rules of the industry, or you rewrite them.
Fashion—should it lean more toward artistic expression or remain driven by trends?
Artsi Ifrach of MAISON ARTC Creates Magic by Breaking Fashion’s Rules
