casual poet culture

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casual poet culture We take photos, tell stories, creative direct, go on road trips, publish things & work on both commissioned and self-initiated projects.

Work/collaboration enquiries, please email: shini[at]casualpoet.com Small, hardworking, independent-minded, friendly, collaborative creative studio based in Singapore. Founded by Rebecca Toh (www.rebeccatoh.com). Work/collaboration enquiries, please email: shini[at]casualpoet.com

Blog --
http://blog.casualpoet.com

Magazine --
http://www.casual-days.com

Kerouac Bag --
http://kerouac.sg

30/07/2023

Soft, textured knits made to last beyond seasons. Subscribe to our mailer for a special preview tomorrow✨☁️

"ALONE IN THE UNIVERSE"A Photo Exhibition by Rebecca Toh Now till 8 March 2014Temporium, 72 & 74 Dunlop Street
02/03/2014

"ALONE IN THE UNIVERSE"
A Photo Exhibition by Rebecca Toh
Now till 8 March 2014
Temporium, 72 & 74 Dunlop Street

Our talented and super cute friend Alethea (who used to be our Chief of Happiness & Welfare here at Casual Poet haha!) h...
26/08/2013

Our talented and super cute friend Alethea (who used to be our Chief of Happiness & Welfare here at Casual Poet haha!) has started her own stamp-making label Eudora Says! So go like her page! And if one day you'd like to have your very own hand-made stamp, you know who to look for =)

https://www.facebook.com/eudorasays

An original Casual Poet Culture product --The Kerouac Bag Classic x www.kerouac.co*We have always wanted to make the per...
25/08/2013

An original Casual Poet Culture product --
The Kerouac Bag Classic x www.kerouac.co

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We have always wanted to make the perfect traveling bag, and so we present to you the 2nd edition of The Kerouac Bag, a tribute to Jack Kerouac, the American novelist / poet who had first inspired in us a love for the road. In the terrible beauty of the 50s he had traveled across America, hopping from city to city in a beat-up truck, a bottle of beer in his left hand and a cigarette in his right, making his way, hoping to arrive at some place or other. In 1957 he immortalized this rambling journey in his classic novel "On the Road", a book that was to later change the lives of countless dreamy and restless young people.

The Kerouac Bag is handmade in Singapore through the collaboration of local bag-maker Uyii and creative office Casual Poet Culture.

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Available via www.kerouac.co (KEROUAC CO creates awesome & borderless travel-related experiences for the discerning, creative, free-spirited traveler.)!

So last week we launched the 2nd edition of our traveler's bag The Kerouac Bag Classic! Head over to www.kerouac.co if y...
21/08/2013

So last week we launched the 2nd edition of our traveler's bag The Kerouac Bag Classic! Head over to www.kerouac.co if you haven't gotten yourself one... remember, every bag also comes with Issue 1 of our Casual Days Magazine (the traveler's issue of course).

See you on the road!

A short promo film we did for the new Kerouac Bag, featuring Alfred Sng & Minhua Zhang, with music by the brilliant, bri...
14/08/2013

A short promo film we did for the new Kerouac Bag, featuring Alfred Sng & Minhua Zhang, with music by the brilliant, brilliant Darren Ng (also known as Sonicbrat).

Keep traveling, we'll see you on the road!

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The Kerouac Bag Classic is now available at http://www.kerouac.co!

Directed by: Rebecca Toh @ Casual Poet Culture Music: "Hana" by Sonicbrat Featuring Excerpted Text by: Jack Kerouac Special Appearance: Alfred Sng & Zhang Mi...

announcement / an original Uyii x Casual Poet Culture product.*We'd had it on our minds for awhile, but last year, almos...
14/08/2013

announcement / an original Uyii x Casual Poet Culture product.

*

We'd had it on our minds for awhile, but last year, almost on a whim, we decided to finally do it: we were going to make a bag for travelers! After all we're travelers ourselves, and like the American novelist Jack Kerouac we love so much, we simply cannot stop "hitchhiking everywhere". By "hitchhiking", Kerouac must have been referring to the idea of leaving, lighting out and getting on the road. He must also have been talking about that unquenchable and strangely familiar desire of wanting to be somewhere else.

Anywhere else but here.

After the unexpectedly well-received launch of The Kerouac Bag last year, we're back with a new and improved 2nd edition of the bag, as well as a new color (Maroon) in a smaller size. Why a 2nd edition? Mostly because we love the design of the bag, but we knew there were things we could do to make it even better! So we hope you'll like this new edition as much as we do, and hopefully this bag will serve you well as you journey across the world.

We'll see you on the road!

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The Kerouac Bag Classic retails at SGD$130 and was handmade in the studio of local bag-maker Uyii, each one painstakingly measured, cut, sewn and put together by sewing aunties who used to work in Singapore's garment industry.

Find out more about The Kerouac Bag Classic at our brand new website at http://www.kerouac.co!

friends are like stars that shine in the jet black sky
11/08/2013

friends are like stars that shine in the jet black sky

Here's Chen Wei Lian's new song "Treasure Every Moment", whose MV we directed and produced. It was really inspiring work...
08/08/2013

Here's Chen Wei Lian's new song "Treasure Every Moment", whose MV we directed and produced. It was really inspiring working on this MV because we made Wei Lian, who is visually-handicapped, run all around Singapore! Running might sound like the simplest of things to you, but I can't imagine how brave it must be to be running as a visually-impaired person!

We hope this song & MV brings a smile to your face this National Day, but more than that we hope it will remind Singaporeans to treasure the little moments and things in Singapore that makes it our home (this song is written by Dick Lee by the way!).

Happy National Day Eve =)

Acclaimed Singapore Singer-Songwriter, Dick Lee, teams up for the first time with local visually handicapped artiste Kelvin Chen Wei Lian on a special song f...

At Ang Mo Kio 628 Market for breakfast today.
06/08/2013

At Ang Mo Kio 628 Market for breakfast today.

After I came back from Japan I wrote a facebook post about how it's impossible for me to take good photos in Singapore, ...
06/08/2013

After I came back from Japan I wrote a facebook post about how it's impossible for me to take good photos in Singapore, and about how I'd walk around with my camera and I'd be moved at nothing. At least not moved enough to take a picture of it. So since then I've been walking around even more, and I must say this strange transformation has been happening. Now I am beginning to really "see" Singapore, but beyond seeing I am experiencing it. Understanding it. And now I think to myself, Singapore is beautiful! Why didn't I see it before? How did I miss it?

I think I am ready now to photograph Singapore, my HOME.

the kerouac bag classic / 2nd edition / promo video / coming soon / an original product by   x
03/08/2013

the kerouac bag classic / 2nd edition / promo video / coming soon / an original product by x

we've been hard at work!
30/07/2013

we've been hard at work!

Do you love Singapore?
23/07/2013

Do you love Singapore?

we must learn to love every fragment of our "self" - every bit of goodness and every flaw.
21/07/2013

we must learn to love every fragment of our "self" - every bit of goodness and every flaw.

working with style.
18/07/2013

working with style.

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