Hooks Unlimited

10/06/2020

RIP Eddie Van Halen

07/27/2020

Great open letter from Nielsen's Brad Kelly about the strength of Radio and TV for advertising vs. social media and some of the toxicity that can be attached to brands using it exclusively for their advertising. Radio is not dead. It's how you reach 92%+ of your target audience.

(By Brad Kelly) The pull that Social Media exerts on today’s world is unquestionable. It helps us stay connected, keep informed, and is generally a source for light entertainment. But we now know there’s a dark side which exists in social media that’s tearing the fabric of who we are -- indivi...

12/19/2019

04/01/2019

After years of training and scientific testing, Hooks Unlimited is proud to announce that it has figured out how to automate the hook production process with an expert team covering various formats.

For three key formats...Country, Alt/Rock and Urban...these are our new hires. This will allow us the ability to unleash an entire new service to ensure you get the best dog gone music test around! We promise that these guys will be not only man's best friend, but also your stations!

09/25/2018

Good research helps to confirm your gut, take a chance and potentially broaden your base. Good read from Jon Coleman.

Be smart.
Be thoughtful.
Be strategic.
And, be entrepreneurial.
Just do it in your own lane.

Radio station program directors decide which songs to leave in and leave out. Evaluating each song using Acceptance and Fit can provide a useful guide.

06/04/2018

How The Hooks Get Made: Part Dos.

Toma is out this week, so no dancing. But tacos 🌮 y un cervesa 🍺 sound muy bueno tonight. Weird. We need a client in Italy.

05/23/2018

Ever wonder how the hooks get created at Hooks Unlimited, LLC? Mix one part cool Production Manager with a comfy chair, a nice set of Yamaha NS-10s and a mixing board, and let the magic take over. (FYI-the song is Hall & Oates w/Train - Philly Forget Me Not.)

03/02/2018

Today is Employee Appreciation Day, so I took my Production Manager Toma Oliver out for the lunch of his choice, a bento box. My only request was that he finish it in 8.25 seconds. Thanks for taking care of our clients and helping radio stations sound better through the work you do. I truly appreciate it!

12/18/2017

Happy Holidays from all of us at Hooks Unlimited! I even got Toma an intern to assist him with the last few projects of 2017.

04/21/2016

RIP . Take 3+ minutes out of your day and 'efficiently' enjoy 30 of his best songs. http://tinyurl.com/zg39og7

When Doves Cry / Kiss / Little Red Corvette / Let's Go Crazy / 1999 / Take Me With You / Cream / Sign 'O' The Times / Alphabet St. / I Wanna Be Your Lover / Cinnamon Girl / DMSR / Erotic City / U Got The Look / Purple Rain / Darlin Nikki / I Would Die 4 U / Baby I'm A Star / The Most Beautiful Girl In The World / When You Were Mine / Rasberry Beret / Diamonds And Pearls / Nothing Compares 2 U / 7 / Why You Wanna Treat Me So Bad / Do Me Baby / Guitar / I Feel For You / Pop Life / Holy River

03/08/2016

This happens multiple times per year. Today we got a request from a university complete with a W9, the purchase order and an image of the item they wanted to order. I am wondering if its time to start another business...same website. "Are you in radio? ...click here". "Do you need a place to hang your coat?...click here!"

01/06/2016

A pretty comprehensive list! Do these songs have you 'hooked' or are others missing from the rankings?

From the Beatles to Madonna, here are the 25 greatest pop hooks of all time.

12/23/2015

09/30/2015

Radio friends...lets meet up at the Westwood One reception tonight!

09/15/2015

Radio Animal LLC's Dom Theodore has some honest and valid points about how voice-tracking is negatively impacting our industry. Read about them here.

A friend of mine was being "courted" by one of the big companies, and as is typically the case, he was told that in addition to hosting a show on one station, he would also be voice-tracking severa...

09/09/2015

This song is so 90s (literally). She wasn't even 20 when she wrote it!

This year marks the 20th anniversary of the release of "Jagged Little Pill," the debut album that catapulted Alanis into a Grammy-winning superstar.

09/04/2015

Selling the power of radio to advertisers is how this industry continues to find growth opportunities and compete in the digital age. Pierre has always been one to use solid data and metrics to tell the story in a user friendly manner.

As a veteran with 30-plus years in the radio & media industry, Pierre Bouvard joined Cumulus Media & Westwood One in March as its first-ever chief marketing officer. Bouvard’s career includes sales, marketing, research, strategic and operating roles. He’s best known in radio for his long stint at Ar…

08/24/2015

We saw this NPR piece pop up recently (it is from a few years ago), but what it describes…still rings true today.

We go step-by-step through the making of Rihanna's song "Man Down." Bringing in top songwriters and producers costs tens of thousands of dollars. Trying to turn the song into a hit costs much more.