12/02/2026
Tamannaah assumes role as KSDL brand ambassador
Bengaluru mein actress Tamannaah Bhatia ne Karnataka Soaps and Detergents Limited (KSDL) ki brand ambassador ke taur par apni do saala muddat ka baqaida aaghaz kar diya. Is mauqe par munaqqid ki gayi taqreeb mein Tamannaah ne KSDL ke 57 products launch kiye, jin mein mashhoor Mysore Sandal Soap bhi shamil hai, jo ab naye aur modern packaging ke saath market mein pesh kiya gaya hai. Naye packaging walay products mein sandalwood oil, jasmine khushboo walay soaps, perfumes, toothpaste, coconut oil, petroleum jelly aur organic products shamil hain, jis se KSDL ka total product portfolio taqreeban 60 ho gaya hai.
State Industries Minister M B Patil ne kaha ke Tamannaah Bhatia ka intikhab bilkul business decision hai jo committee ne merit ki bunyaad par liya. Unhon ne wazeh kiya ke Mysore Sandal ki sales sirf Karnataka tak mehdood nahi, balkay Telangana aur dusri riyasaton mein zyada hai. Unhon ne tanqeed karne walon par tanzeer karte hue kaha ke kuch Kannada actors pehle hi dusray products endorse kar rahe thay, is liye unhein consider nahi kiya gaya.
Minister Patil ne yeh bhi kaha ke KSDL ab sirf Sandal Soap tak mehdood nahi raha balkay luxury aur premium products par bhi tawajjoh de raha hai, jabke exports badhane ke liye ek mufassal roadmap tayyar kiya gaya hai. KSDL Chairman C S Appaji Nadagouda ne bataya ke is saal company ka turnover Rs 2,000 crore tak pahunchne aur munafa Rs 500 crore se zyada hone ki umeed hai.