
25/04/2025
In a world where E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) drives SEO performance, author authority is more important than ever.
So, what can you do to build it?
✔ Showcase named authors with real credentials
✔ Create detailed author bios that highlight relevant expertise
✔ Use structured data to help Google understand who your authors are
✔ Build consistent author profiles that reinforce trust across content
✔ Align your content with authors who have verifiable experience in the topic area
This isn’t just about visibility—it’s about credibility. And in sectors like health, finance, and legal, that can make or break your rankings.
Our latest blog breaks down how author authority works and why it matters for SEO in 2024.
Read it here:
Boost your SEO with these tips on building author authority. Learn how credibility impacts rankings and user trust in content.