Abhijeet Mukherjee

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Abhijeet Mukherjee Do your best work. I took the plunge into the world of online content and media in 2008.

Started Guiding Media and under its umbrella created the Guiding Tech (GT) brand. Guiding Tech eventually became one of the best known consumer tech content destinations from India. That included the site guidingtech.com (5 million visits / month from around the world) and the Youtube channels Guiding Tech and GT Hindi which reached a combined subscriber base of over 2 million. The business was completely bootstrapped, with zero debt or outside funding. GT’s content got worldwide acclaim, starting from mentions from the likes of NYT and WIRED, to its content being included by Google in a presentation by Sundar Pichai at the Google I/O conference. I eventually sold the GT brand and all its properties to US-based Padre Media in 2020. The acquisition was covered by Economic Times, among other mainstream media outlets. I have a wide range of interests, but I like to think that I am a storyteller at heart.

Speaking at the Pune Literary Festival this Sunday. If you’re in town, do come!
04/12/2025

Speaking at the Pune Literary Festival this Sunday. If you’re in town, do come!

🧠✨ It’s All in the Mind!
at the 13th Pune International Literary Festival
Step into a dynamic, thought-provoking conversation that explores how the mind shapes our choices, creativity, emotions, and everyday life.
Featuring:
🎙 Shefali Batra
🎙 Abhijeet Mukherjee
🎙 Trishna Patnaik
In conversation with
🎙 Avneesh Gadgil
Together, they uncover the art and science of understanding the mind—through wellness, behavioural insights, creativity, and lived experiences.
📅 7 December 2025, 12 noon
📍 Dr. Shirname Auditorium, Agriculture College, Pune
A session for thinkers, creators, feelers, and everyone curious about the inner world.


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